Can you think of anything in this world that’s absolutely perfect? If you can, it’s probably doubtful that it’s man-made. Are you making the mistake of treating yourself, or your business as if it has to be perfect? If you are you really need to stop.
Too often, you strive to achieve ... Views: 677
Springtime tends to be a time for clearing out the stuff you don’t need or want in your life anymore. Maybe you go through your closets and pack up clothes and shoes you don’t want, or you go into the garage and find tools you don’t use, and you get this stuff out of your way. Why? Because ... Views: 730
Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probably many other ... Views: 1391
Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probably many other ... Views: 854
One of the problems with business in general, Information marketing, and some niche businesses, is that everybody’s fishing in the same pond. So, what’s the best way to grow your business even with heavy competition?
Let’s say your business universe has 100,000 people in it, and ... Views: 707
Would you like to see better response rates from your marketing? The number one thing to always look at is your headline. Now this could be any marketing. It could be direct mail, it could be your email marketing, or it could be in your sales letters.
Anywhere you’re using a headline or ... Views: 695
The concept of upselling is certainly not a new idea. The goal of upselling is to increase your profit.
A great example of this is carried out by the cruise lines, specifically Carnival Cruise Lines. During a recent booking experience, a repeat customer mentioned how much they loved having ... Views: 1817
Strategy is a term that gets thrown around a lot in business, especially when it comes to marketing. Sometimes we use the word to the point of forgetting what it really means to have strategy in your business.
Strategy is much more than what you’re doing. Strategy is about knowing why you’re ... Views: 667
Many business owners start by putting their product, or service, first when they in their business. If you’re thinking about starting a business, or even adding a new component to your existing business, starting by thinking about your product first is one of the biggest mistakes you will ... Views: 1091
There’s a lot of skepticism and questions about direct mail and more specifically about whether direct mail still works or not.
A few of the things to consider when you’re thinking about sending direct mail is whether to use a live stamp or not? Should you use a live stamp or is it ok to ... Views: 1007
Maybe you’ve done some online or offline research, or just a general observation, and noticed there are a lot of businesses out there. And, maybe you’ve noticed some, or maybe many of those businesses are just like yours. Does this worry you?
If you’re doing things in your business that ... Views: 759
Are you a celebrity? Have you ever thought about using celebrities in your business? You might think it’s too expensive for you to use celebrities or that you can’t afford it. It can be expensive, if you’re looking to use names like George Foreman, Kathy Ireland or Barbara Corcoran.
You ... Views: 941
We could easily spend days talking about the masterful marketing techniques of the cruise industry. If you’ve never been on a cruise and you get the chance, you should take it. There are great marketing and business lessons to be learned on cruises. Just watching and paying attention to how ... Views: 448
When it comes to putting out new things, whether it’s a new marketing campaign, a product, a teleseminar, or webinar or anything for your business, you have to understand that you can’t just put out one message.
People need to see and hear about your something new more than once. As a ... Views: 1302
It’s pretty much understood among those currently on social media that pretty much every business needs to have a presence there in today’s world. However, you might be surprised to find out, especially if you are active on social media, and have been for awhile, there are still people every ... Views: 489
When did the word marketing become such a bad term? When was it that marketing became associated with manipulation and the idea of making people do something they don’t want to do?
As a business owner, you should be in love with marketing, because it’s a tool – a tool that allows you to get ... Views: 719
One of the most common questions we get asked is “What exactly is Information Marketing?” What does that term mean? What is it all about? Some people call it information products, some people call it information marketing.
It’s been a struggle to figure out how to describe what exactly ... Views: 926
You hear a lot of talk about the importance of building your list. Your list is made up of all your potential customers, and all the people who have invested in your business. You can go out and buy a list, as well - that’s up to you.
However, one great way to get people on your list is ... Views: 767
Do I really need to be using social media in my business is a common question and one more and more business owners seem to be asking more and more lately. Is social media right for my business? Do I really need to add this media to what I’m doing now? The list of questions goes on and on and ... Views: 790
Most businesses lack adequate systems to get things done efficiently and effectively in their businesses. Anything and everything, from how the phone is answered, to processing refunds, to running successful events can and should be systematized. Standards should be put in place so everyone ... Views: 624
Do you have a map? Not a map to get down the road. Not a GPS that talks to you and tells you which way to turn, but a marketing plan.
Do you have a Marketing Automation Plan or MAP? Not having a MAP is the reason so many people think of marketing as troublesome. They don’t automate ... Views: 762