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Articles from Diane Conklin | Selfgrowth.com
- Is There A Difference Between Strategy And Tactics And How You Use Them In Business? - by Submitted on Jan 30, 2013 from Diane ConklinIs there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about and utilize strategy in our business and for our clients as well. So many things revolve around marketing and business strategy. Tactics ...
Views: 814 - Stand Up & Stand Out In Your Business: How To Get Recognized As A Champion - by Submitted on Sep 10, 2012 from Diane ConklinToday we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probably many other ...
Views: 804 - Money Making Tips For Hosting Seminars & Live Events - by Submitted on Jul 17, 2013 from Diane ConklinHosting live events is something most people do at some point in their business, especially if you’re an Information Marketer, and for many people it’s one of the ways to catapult your income. If you have a small client list, but you want to do an event remember it’s okay to start with ...
Views: 798(1 vote) - What Is A Guru? - by Submitted on Jul 03, 2013 from Diane ConklinMore and more, people are going to school and getting degrees, and learning new things. Now, there’s no doubt they may be able to teach you something you didn’t already know, but does that automatically make them a guru? This is a question that comes up a lot in marketing and business. What ...
Views: 789(1 vote) - Nothing Happens Without A Sale - by Submitted on Apr 29, 2013 from Diane ConklinWhen you go to the movies, you buy a ticket, maybe some popcorn and a drink. When you go to get your haircut, you pay for the haircut and maybe you leave a tip for the hairdresser. When you need to go somewhere, you pay to put gas in your car. So with all these things in life that you have to ...
Views: 785(1 vote) - How To Effectively Use A Squeeze Page To Build Your List Daily - by Submitted on Jun 12, 2013 from Diane ConklinHow do you use a squeeze page to build your list? A squeeze page, or a landing page, is simply a one page website. It’s just one page where people can do only one thing. They can’t go check out your products and services. They can’t go see when your events are. They can’t do anything ...
Views: 766(1 vote) - How To Craft Your Irresistible Free Offer - by Submitted on Sep 04, 2013 from Diane ConklinIrresistible free offers are used for a lot of things, and one of the biggest is on your website, or other places, to build traffic. On your website, you ask people to give you their name and their email address, and in return you give them an irresistible free offer, filled with great value ...
Views: 758 - Don’t Be Vanilla In Your Business - by Submitted on Jul 08, 2013 from Diane ConklinAre you vanilla? Do you just blend in with the crowd? Are you just one of many doing the same thing over and over again? Or do you stand out? Do you have something that really grabs people’s attention? Do you wow people? Sometimes it’s the silly stuff that will make you stand out, ...
Views: 756(1 vote) - Frustrated With Your Business Or Business Results - by Submitted on Sep 11, 2013 from Diane ConklinHave you ever been frustrated in your business? Have you ever been just so frustrated with your business and in your business that you’ve said something like this – “That’s it! I’m finished! It’s not worth all of this! I’m just going to work at Starbucks!” Or something like that… Not ...
Views: 750(1 vote) - Authentic Relationship Marketing That Works - by Submitted on Jun 26, 2013 from Diane ConklinMarketing is the basis for everything you do in your business. Everything is marketing. Not all marketing is created equal. The best marketing builds authentic relationships with your clients and prospects. Many people think of marketing as manipulative or forcing people to do ...
Views: 740 - How Your Business Is Like A Fitness Routine - by Submitted on Jul 31, 2013 from Diane ConklinThinking about your business the same way you think about your health may seem like a strange analogy , or even illogical, but when you really break it down and think about it, there are a lot of similarities. When you implement an exercise program, whether you’re just starting out or have ...
Views: 738(1 vote) - The Most Important Thing You Need To Grow Your Business - by Submitted on Aug 21, 2013 from Diane ConklinIf you think the most important thing in your business is marketing, you’re wrong. The number one, most important thing in your business is your list. You build your list partially by marketing, but it’s not a numbers game, so no matter how big your list is, it may not reflect how ...
Views: 734(1 vote) - Who Should Be Using Social Media Today? - by Submitted on Sep 05, 2012 from Diane ConklinDo I really need to be using social media in my business is a common question and one more and more business owners seem to be asking more and more lately. Is social media right for my business? Do I really need to add this media to what I’m doing now? The list of questions goes on and on and ...
Views: 728 - Is Your Business Bucket Leaking - by Submitted on Aug 12, 2013 from Diane ConklinMost business owners have leaks somewhere in their business…like the leaks in a bucket when it has holes in it. Does your business have holes in it? If you’re being true to yourself, to your business, and to your clients then the answer is yes, you do have areas in your business with holes. ...
Views: 723 - The Slight Edge In Your Business Produces Increased Profits - by Submitted on May 20, 2013 from Diane ConklinMaybe you’ve done some online or offline research, or just a general observation, and noticed there are a lot of businesses out there. And, maybe you’ve noticed some, or maybe many of those businesses are just like yours. Does this worry you? If you’re doing things in your business that ...
Views: 717 - What’s Your Free Offer & How Are You Using It? - by Submitted on Jul 29, 2013 from Diane ConklinYou hear a lot of talk about the importance of building your list. Your list is made up of all your potential customers, and all the people who have invested in your business. You can go out and buy a list, as well - that’s up to you. However, one great way to get people on your list is ...
Views: 717 - Consistent Drip Marketing Gets Massive Results - by Submitted on Jul 01, 2013 from Diane ConklinConsistency in your marketing and consistency in your business equals huge success. You want to always be top-of-mind. Always be dripping on your clients with information, with marketing, with what’s next. What’s the next thing that you would like for your clients to do? If you’re ...
Views: 711 - Can You Really Make Money With Social Media? - by Submitted on Jan 07, 2013 from Diane ConklinAre you using social media in your business? Not are you using Facebook or Twitter and going on there while you’re at work and playing games or making random posts. The question is: are you using social media to build your business and to increase your profits? You absolutely can make ...
Views: 708(1 vote) - Your Marketing & Business Road Map To Success - by Submitted on Jun 10, 2013 from Diane ConklinDo you have a map? Not a map to get down the road. Not a GPS that talks to you and tells you which way to turn, but a marketing plan. Do you have a Marketing Automation Plan or MAP? Not having a MAP is the reason so many people think of marketing as troublesome. They don’t automate ...
Views: 707 - Measuring Social Media For Profit In Your Business - by Submitted on May 06, 2013 from Diane ConklinMarketing and technology today really leans on social media heavily as one of the media that’s getting used a lot. It seems like every day a new social site pops up, and it quickly becomes a hit, so we feel like we have to get in on it, start using it and taking advantage of it in our business. ...
Views: 705 - Why Your Story Is So Important To Your Business Success - by Submitted on Aug 07, 2013 from Diane ConklinIt’s important that people know who you are, what you stand for, and how you got to the place you are in your business. That’s why your story is so important to the success of your business, and telling your story ensures that you attract the right clients. Your story becomes the thing that ...
Views: 704(1 vote) - Business Growth Can’t Happen When You Hide - by Submitted on Aug 26, 2013 from Diane ConklinAs entrepreneurs and small business owners, sometimes we have a tendency to hide behind our computer screen, spending hours answering questions, filling your time being busy on the Internet…or maybe even wasting time on Facebook or other social media outlets. Here’s the question to ask ...
Views: 692(1 vote) - How Saying Yes In Your Business Can Make You Rich Beyond Money - by Submitted on Jun 03, 2013 from Diane ConklinHow do you make decisions? How do you make decisions in your business? Here is a philosophy that will serve you very well if you apply and use it… Say yes and figure out the details later. It’s also important to plan, but for most people if you apply say yes and figure out the details ...
Views: 692(1 vote) - Action – One Of The Keys To Business Success - by Submitted on Aug 28, 2013 from Diane ConklinThere are many keys to success in business, but one of the biggest is taking action. People think action simply means being busy, but nothing could be further from the truth. The key component to a successful business is not just action, but taking deliberate, massive, focused action, ...
Views: 689 - Is Direct Mail An Old School And Out Of Date Marketing Method? - by Submitted on Feb 18, 2013 from Diane ConklinWithout a doubt, advancements to technology have certainly opened the doors to new methods of marketing. With so many options in the way of digital marketing some of us may find ourselves asking if direct mail is an old, outdated marketing method. The answer is no. Absolutely not! Using ...
Views: 688 - Instant Gratification – The Small Business Killer - by Submitted on Aug 14, 2013 from Diane ConklinThe need for instant gratification in business is becoming more prevalent, especially in the world of internet marketing, because things happen so quickly online. You can test and quickly measure to get information on whether or not things are working, and this just perpetuates the need for ...
Views: 687(1 vote) - How Being More Authentic In Your Marketing Will Attract People To You Like Crazy & Grow Your Business Faster Than Anything Else - by Submitted on Dec 03, 2012 from Diane ConklinAuthenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all ...
Views: 685 - Sometimes You Have To Purge Your Business Too - by Submitted on May 22, 2013 from Diane ConklinSpringtime tends to be a time for clearing out the stuff you don’t need or want in your life anymore. Maybe you go through your closets and pack up clothes and shoes you don’t want, or you go into the garage and find tools you don’t use, and you get this stuff out of your way. Why? Because ...
Views: 680 - Mindset Or Business First - by Submitted on Apr 01, 2013 from Diane ConklinAre you a business coach? Do you have a coach? What do you think is the most important aspect of coaching? Do you focus on mindset issues or business first? There’s no clear-cut answer, no answer that spans across the board and fits all situations because each person, every business owner ...
Views: 678 - What Is Authentic Marketing? Are You Using It In Your Business? - by Submitted on Jul 24, 2013 from Diane ConklinWhen did the word marketing become such a bad term? When was it that marketing became associated with manipulation and the idea of making people do something they don’t want to do? As a business owner, you should be in love with marketing, because it’s a tool – a tool that allows you to get ...
Views: 672 - Speed…Business Implementation & Execution…What They Have In Common - by Submitted on Jun 24, 2013 from Diane ConklinOne of the concepts that technology has sufficiently delivered on is speed. The communication that once took months to send over oceans and across lands now only take seconds in the form of an email. The ability to reach out to someone only takes a moment in pressing the ‘send’ button on our ...
Views: 664(1 vote) - Everything Is Marketing - by Submitted on Dec 26, 2012 from Diane ConklinMarketing is one of the most powerful tools you have in your business. Once you can begin to think of every aspect of your business as a form of marketing, you begin to think like a marketer instead of just a business owner. Your brand, your logo, your colors, your personal style and the ...
Views: 663 - Follow Up: The Key To Business Success…And Increased Profits - by Submitted on Apr 10, 2013 from Diane ConklinAre you following-up with your prospects? Do you do enough follow-up? You may think the sale stops at the end of an event, or the end of a call, or at the end of the first step of however it is you go about making sales in your business. This is simply not the case. If you don’t ...
Views: 663(2 votes) - Strategic Business Success Includes Going Places They Aren’t - by Submitted on Jul 22, 2013 from Diane ConklinOne of the problems with business in general, Information marketing, and some niche businesses, is that everybody’s fishing in the same pond. So, what’s the best way to grow your business even with heavy competition? Let’s say your business universe has 100,000 people in it, and ...
Views: 657 - The #1 Secret To Increasing The Response To Your Marketing - by Submitted on Jun 17, 2013 from Diane ConklinWould you like to see better response rates from your marketing? The number one thing to always look at is your headline. Now this could be any marketing. It could be direct mail, it could be your email marketing, or it could be in your sales letters. Anywhere you’re using a headline or ...
Views: 644 - The Importance of Using Smart Marketing and Business Strategy In Your Business - by Submitted on Dec 19, 2012 from Diane ConklinStrategy is a term that gets thrown around a lot in business, especially when it comes to marketing. Sometimes we use the word to the point of forgetting what it really means to have strategy in your business. Strategy is much more than what you’re doing. Strategy is about knowing why you’re ...
Views: 641 - Is There A Niche Inside Your Business - by Submitted on Aug 19, 2013 from Diane ConklinIf you’re thinking about niching your business you need to decide what the best niche for your business is. Niching simply means that you take an area, a subculture or group, and market to them specifically – you narrow your focus specifically to that group. By finding a niche, you’re ...
Views: 640 - Business Systems: Implementation And Execution Are Key Components To Productivity - by Submitted on Mar 27, 2013 from Diane ConklinOne of the greatest driving forces of business is your ability to implement and execute actions in a speedy and efficient way. Being able to move your business forward relies on creating systems, plans and blueprints, and then putting them into action. And not just any action, but massive ...
Views: 637(1 vote) - Do Long Sales Pages Work Or Are They Out Of Date? - by Submitted on Aug 05, 2013 from Diane ConklinHave you heard people say that long sales letters don’t work? Some people claim they’d never read one. It’s always interesting when people say that. What’s the right answer? The right answer is we’ll read things we’re interested in - a book or a sales letter. You might not watch a video ...
Views: 637 - Perfection & Success In Your Business - by Submitted on May 13, 2013 from Diane ConklinCan you think of anything in this world that’s absolutely perfect? If you can, it’s probably doubtful that it’s man-made. Are you making the mistake of treating yourself, or your business as if it has to be perfect? If you are you really need to stop. Too often, you strive to achieve ...
Views: 626 - Nothing Happens Without A Sale - by Submitted on Apr 08, 2013 from Diane ConklinWhen you go to the movies, you buy a ticket, maybe some popcorn and a drink. When you go to get your haircut, you pay for the haircut and maybe you leave a tip for the hairdresser. When you need to go somewhere, you pay to put gas in your car. So with all these things in life that you have to ...
Views: 624(2 votes) - Using Focused Energy And Action To Increase Your Productivity - by Submitted on May 29, 2013 from Diane ConklinIt’s the end of your business day. That’s enough work for one day, and you’re turning off the lights in your office or your shop. You’re going home. Do you feel fulfilled? Do you feel as though you accomplished everything you wanted to do today? Or are you really not sure if you ...
Views: 618(1 vote) - Making Business Personal Again - by Submitted on Mar 20, 2013 from Diane ConklinIt’s not uncommon to find that as businesses grow they have a tendency to lose sight of the very things that made them who they are. That thing is the relationships the business has built and maintains with its list - the people on your list who have contributed to our success. Your ...
Views: 612(3 votes) - Are You Getting The Basics Right? - by Submitted on Dec 05, 2012 from Diane ConklinPart of the holiday season is about giving and receiving gifts. Most of us like doing both – giving and receiving, whether we admit it or not. When we give gifts, we certainly want to be sure that the recipient knows it came from us. During this past holiday season I found one particular ...
Views: 608 - Hiring The Right Mentor or Coach Can Affect Your Bottom Line Business Profits - by Submitted on Jun 05, 2013 from Diane ConklinTo put it simply, no one likes having to write checks…to spend or invest money. Writing checks means money is leaving your account, and no one likes money leaving their account. However, it becomes a little easier when you know the money is being well invested and, two, that you’ll be making ...
Views: 603 - Discover The Secret of Niche Marketing And Double Your Profits - by Submitted on Aug 06, 2012 from Diane ConklinMarketing to the general public can produce income and give you a good financial life. Marketing to a niche can make you very wealthy. And, digging deep into a niche can make you wealthy beyond your wildest dreams – like money raining from the sky kind of wealthy. If that’s the kind of ...
Views: 600 - You Don't Have To Be Held Hostage By Your Business or Your Employees Ever Again...Business Systems Provide The Most Profitable Solutions! - by Submitted on Dec 10, 2012 from Diane ConklinMost businesses lack adequate systems to get things done efficiently and effectively in their businesses. Anything and everything, from how the phone is answered, to processing refunds, to running successful events can and should be systematized. Standards should be put in place so everyone ...
Views: 597 - Being Authentic In Your Business & Your Life - by Submitted on Dec 17, 2012 from Diane ConklinThere’s a lot of talk these days about being authentic, especially as it relates to your business. The question is: what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to, because it’s just them being authentic. Everyone’s talking ...
Views: 594 - How To Decide Whether To Give Event Schedules To Your Attendees Or Not - by Submitted on Mar 13, 2013 from Diane ConklinThe question that comes up a lot regarding events is do I or do I not give attendees a schedule? The question to answer is why would you not give a schedule out? Is there a valid reason why you don’t want your attendees to know what is coming up next and what to expect from your ...
Views: 594(2 votes) - Integrated Marketing...What It Is, Why Is It Important & How Can You Use It In Your Business - by Submitted on Jan 09, 2013 from Diane ConklinDoes your marketing strategy include an integrated plan? You have a variety of ways to market your business - including advertising, direct mail, social media, email marketing - just to name a few. All of these enable you to reach out to your clients to let them know what’s going on in your ...
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