One of the things I enjoy about social media is that it allows you and your audience to be a little more personal. However, unless your presence is intended to be just personal, you still don't want to be posting only things about what you're eating (unless your niche is food related), what's ... Views: 4013
Through her position as president of Count Me In and CEO of her own company, Merlino has witnessed firsthand the unique challenges that women in business face. In her experience, the biggest obstacle for women in business has to do with many female business owners' desire to take on all aspects ... Views: 1061
I recently watched the plight of newly hatched sea turtles, slowly and methodically making their way to the ocean. They faced all sorts of outside forces that turned hundreds of hatchlings into a mere 30-40 living specimens who actually made it to the ocean.
Once there, they quickly learn ... Views: 778
Did that title give you pause? Many people struggle to answer this question. Sometimes referred to as your elevator speech, or infomercial, having a smooth and easy to understand response will really go far in helping people to know who you are and what you have to offer.
Whether you’re at ... Views: 1112
I belonged to a local networking group that touts allowing only "one person per profession". Over the four years I was a part of the group, there had been several times when someone's competitor had visited and the group worked with the competitor to find ways for them to be a part of the ... Views: 1810
Many of my new clients tell me they either don't do any marketing, or do 'some', but nothing consistently. This is especially surprising to me for businesses that have been around for more than five years. But then I still run into prospects who don't have a website and wonder why they aren't ... Views: 919
While I realize I am NOT a Web Development DIY (Do-it-Yourselfer), there are several things I do regularly to help increase my rankings at the major search engines. SEO, or search engine optimization is a key component to attracting your ideal client to your website, blog, or social media ... Views: 891
We use several strategies and search engine optimization (SEO) tactics to help clients increase their online presence and rankings through our marketing and social media support, however, there are several things you can do regularly to help increase your rankings at the major search engines ... Views: 936
Email marketing has become an acceptable option for marketing a business. It allows you to stay connected to current and prospective clients and provides ways to grow your business and build a loyal following. As a viable and low-cost part of your marketing plan, it plays a big role as a method ... Views: 841
Unlike other forms of online marketing, social media marketing has no stone-set right and wrong behaviors; no cost-per-user statistics, and there is, by no means, a code of conduct or behavioral plan that must be adhered to. While pay-per-click advertisers and SEO experts are inundated with ... Views: 1034
In my former life, I was a purchasing agent for a seafood company. This time of year reminds me of the salmon runs. During the summer months, many wild salmon species take the journey back to their birthplace to spawn and ultimately end their lives.
Their upstream journey is a challenging ... Views: 895
I recently received an E-mail from an associate, an elected official in a nearby community, offering me a $20 Applebee’s gift certificate if I forwarded this official, signed by the owner of Applebee’s E-mail, to nine of my friends and family. It said that Applebee’s was looking to increase ... Views: 874
I recently received a ‘chain’ E-mail from an associate, an elected official in a nearby community, offering me a $20 Applebee’s gift certificate if I forwarded this official, signed by the owner of Applebee’s E-mail, to nine of my friends and family. It said that Applebee’s was looking to ... Views: 855
I put the word "fail" in quotes in the title because I strongly believe that you never REALLY fail if you've learned something from having tried. There's a difference between a good goal and a good outcome - sometimes, despite your best efforts, you can't make it work.
In my experience, there ... Views: 1118
Without marketing your business could stagnate, or even worse, close. Identifying and correcting some basic marketing mistakes will help you to promote and grow your business.
Here are my Top Ten Marketing Mistakes
1. Your message is too general. While some of you may think that EVERYONE ... Views: 863
Value is a funny thing. We look for it everywhere we go - if it's not a good value, or doesn't provide us with benefits, we keep moving. I wonder why it is we don't feel WE have a value?
Several months ago I spoke to a prospect with a small home-based business. They use a $15/hour person (4-6 ... Views: 979
There are literally millions of bloggers on the Web covering just about any topic you can think of. So how can your attract visitors to come to your blog and read your posts?
Your blog content and the use of keywords plays a big role in attracting people to your blog. If your content is ... Views: 913