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Articles from Graeme Dixon | Selfgrowth.com
- How Competitor Intelligence Increased Sales For a Facilities Management Company - by Submitted on Jun 28, 2021 from Graeme DixonHow Competitor Intelligence increased sales for a Facilities Management company Week by week, you will read the true stories created from our Competitive Intelligence work. You’ll meet the clients and people using our insight to create more business and better business. What did they know, what ...
Views: 413 - How Competitors Use Competitor Analysis to Focus on The Benefits For Your Customers - by Submitted on Apr 01, 2022 from Graeme DixonHow competitors use competitor analysis to focus on the benefits for your customers We ask how competitors use competitor analysis to focus on the benefits for your customers. As competitors strive to stand out, they often rely on features to tell their story. But when it comes to selling ...
Views: 497 - How Creativity And Context Drive Strategic Advantage With Competitive Intelligence: Weekly Winning Strategies - by Submitted on Oct 11, 2024 from Graeme DixonCreativity in competitive intelligence isn’t about reinventing the wheel. It’s about making connections that others overlook, and that’s where the real value lies. At its core, competitive intelligence is a strategic process. This week, we ask how creativity and context drives your strategic ...
Views: 191 - How Creativity And Context Drive Strategic Advantage With Competitive Intelligence: Weekly Winning Strategies - by Submitted on Oct 11, 2024 from Graeme DixonCreativity in competitive intelligence isn’t about reinventing the wheel. It’s about making connections that others overlook, and that’s where the real value lies. At its core, competitive intelligence is a strategic process. This week, we ask how creativity and context drives your strategic ...
Views: 195 - How Does Competitive Intelligence Show it’s All a Big Lie? - by Submitted on Jan 24, 2022 from Graeme DixonHow does Competitive Intelligence show it’s all a big lie? Many refer to the valuation of managed data as ‘the new oil’. The exponential increase in data capture is associated with our digital transactions. It’s the cornerstone of the future. The expected monetisation of every human transaction ...
Views: 417 - How does military communications help your Competitive Intelligence thinking? - by Submitted on Apr 01, 2022 from Graeme DixonHow does military communications help your Competitive Intelligence thinking? This article asks how does military communications help your Competitive Intelligence thinking. Since the dawn of time, armies have tried to hide their location for obvious reasons. But for armies to be effective, ...
Views: 433 - How to Beat Your Competitors by Creating a Winning Competitive Advantage - by Submitted on Aug 23, 2021 from Graeme DixonHow to beat your competitors by creating a winning Competitive Advantage In this article, we ask how to beat your competitors by creating a winning Competitive Advantage, and we offer ten ways to be better than the competition. 1. Understand Your Core Expertise Finding out what your ...
Views: 455 - How to Conduct Competitive Analysis to Protect Your Competitive Advantage - by Submitted on Jul 26, 2021 from Graeme DixonHow to conduct Competitive Analysis to protect your Competitive Advantage Disruptors can seriously damage and, in some cases, kill your business. They do this by finding what makes you tick. And then attacking this critical aspect of your business. Your Competitive Advantage. This article ...
Views: 283 - How to develop world-class value propositions with competitive intelligence - by Submitted on Jan 04, 2023 from Graeme DixonAnyone seeking long-term, sustainable growth must be customer focused. They must connect deeply with the customer. Creating clear, actionable strategies to deliver value propositions is a crucial element of this. Supported by our competitive intelligence, we have assisted many organisations in ...
Views: 494 - How to develop world-class value propositions with competitive intelligence - by Submitted on Jan 04, 2023 from Graeme DixonAnyone seeking long-term, sustainable growth must be customer focused. They must connect deeply with the customer. Creating clear, actionable strategies to deliver value propositions is a crucial element of this. Supported by our competitive intelligence, we have assisted many organisations in ...
Views: 499 - How to do SWOT Analysis With Competitive Intelligence Questions - by Submitted on Jun 11, 2021 from Graeme DixonThis post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and Threats associated with your business, division, office and project. ...
Views: 445 - How to do SWOT Analysis With Competitive Intelligence Questions - by Submitted on Jun 11, 2021 from Graeme DixonThis post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and Threats associated with your business, division, office and project. ...
Views: 454 - How to Find Out things About my Competitors - by Submitted on Jun 07, 2021 from Graeme DixonThis post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor Analysis when looking at how to find out things ...
Views: 374 - How to Find Out things About my Competitors - by Submitted on Jun 07, 2021 from Graeme DixonThis post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor Analysis when looking at how to find out things ...
Views: 405 - How to Find Out things About my Competitors - by Submitted on Jun 07, 2021 from Graeme DixonThis post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor Analysis when looking at how to find out things ...
Views: 395 - How To Find Out Who Your Competitors Are And Then Beat Them - by Submitted on Dec 06, 2021 from Graeme DixonThis article is called how to find out who your competitors are and then beat them. Knowing who your competitors are, what and how they sell will help develop your marketing strategy and make you stand out. Who are your competitors? Several types of competitors should be on your ...
Views: 501 - How To Get Ahead Of The Competition In 5 Easy Steps - by Submitted on Jun 12, 2022 from Graeme Dixonn this cut-throat world, analysing competitors is essential to business operations. In this article, we ask How To Get Ahead Of The Competition In 5 Easy Steps. While finding information about competitors is somewhat easy with a simple Google search, you can also easily drown in the colossal ...
Views: 483 - How to Get to Know Your Competitors for a Competitive Edge - by Submitted on Apr 02, 2022 from Graeme DixonHow to get to know your competitors for a competitive edge We ask how to get to know your competitors for a competitive edge. Creating a winning strategy requires an understanding of your competitive environment. However, simply understanding your competitors only gives you a partial view of ...
Views: 467 - How to Tear Apart Assumptions, Decode Irrationality, and Beat the Market on Perception: Weekly Winning Strategies - by Submitted on May 20, 2025 from Graeme DixonIf you’re considering using Generative AI (Chatgpt, Gemini, Claud, etc) or monitoring newswires and press releases, that’s fine. However, you do it with the same data as your competitors; same assumptions and where’s your competitive advantage? The only advantage here is if your competitors are ...
Views: 33 - How to Use Competitive Intelligence to Uncover your Competitors’ Strategies - by Submitted on Apr 23, 2022 from Graeme DixonHow to use Competitive Intelligence to uncover your competitors’ strategies To stay ahead of your competitors, you must learn faster than them. This is where Competitive Intelligence comes in. Getting on the front foot and knowing what they are doing before they do. By understanding their ...
Views: 500 - How to Use Competitive Intelligence to Uncover your Competitors’ Strategies - by Submitted on Apr 23, 2022 from Graeme DixonHow to use Competitive Intelligence to uncover your competitors’ strategies To stay ahead of your competitors, you must learn faster than them. This is where Competitive Intelligence comes in. Getting on the front foot and knowing what they are doing before they do. By understanding their ...
Views: 494 - Is Competitive Intelligence better than market research? No, they are just different. - by Submitted on Jul 01, 2022 from Graeme DixonIs Competitive Intelligence better than market research? No, they are just different. Unlike conventional market research, Competitive Intelligence should be viewed differently. As a more strategic and future-focused process. Where you strive to surpass your current understanding. So is ...
Views: 533 - Is Competitive Intelligence without Key Assumption Analysis just lots of words? - by Submitted on Oct 20, 2021 from Graeme DixonIs Competitive Intelligence without Key Assumption Analysis just lots of words? We have mentioned this once or twice. But in case you haven’t read one of our articles before, we will repeat it. Great Competitive Intelligence is about asking great questions. And spending time doing excellent ...
Views: 430 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 207 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 212 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 212 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 205 - List of Analytical Tools And Techniques For Competitive Intelligence - by Submitted on Dec 06, 2021 from Graeme DixonThis article is a list of analytical tools and techniques for Competitive Intelligence. Before you start you must understand where you are going to start. And there a number of tools for this: Issue Redefinition Chronologies and Timelines Sorting Ranking, Scoring, ...
Views: 389 - List of Competitive Intelligence Benefits For You to Consider - by Submitted on Apr 03, 2022 from Graeme DixonList of Competitive Intelligence benefits for you to consider Competitive Intelligence is an essential tool for businesses of all sizes, and here, we offer an ever-growing list of Competitive Intelligence benefits for you to consider. Competitive Intelligence is all about collecting the ...
Views: 478 - Mastering Market Presence With Strategic Competitor Analysis For Business Growth: - by Submitted on Jun 29, 2024 from Graeme DixonMastering Market Presence With Strategic Competitor Analysis For Business Growth: Weekly Winning Strategies If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive ...
Views: 196 - Mastering Market Presence With Strategic Competitor Analysis For Business Growth: - by Submitted on Jun 29, 2024 from Graeme DixonMastering Market Presence With Strategic Competitor Analysis For Business Growth: Weekly Winning Strategies If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive ...
Views: 204 - Mastering Market Presence With Strategic Competitor Analysis For Business Growth: - by Submitted on Jun 29, 2024 from Graeme DixonMastering Market Presence With Strategic Competitor Analysis For Business Growth: Weekly Winning Strategies If you conduct competitor analysis regularly, you’re taking advantage of opportunities to grow your market presence. To refine your strategies and enhance your competitive ...
Views: 214 - Minimum Advertised Pricing (MAP): The Silent Battleground in Competitive Strategy: Weekly Winning Strategies - by Submitted on Feb 21, 2025 from Graeme DixonMinimum Advertised Pricing (MAP) seems simple. Manufacturers set a floor price. Retailers can’t advertise below this price. But dig a little deeper, and you’ll see MAP isn’t just about price control. It’s a strategic lever in the competitive landscape. Here’s why MAP matters from a competitive ...
Views: 83 - Octopus Intelligence Announce a Complete Rebuild of Their Website - by Submitted on Apr 21, 2021 from Graeme DixonLondon: Octopus Intelligence announce a complete rebuild of their website www.octopusintelligence.com The original website was a break from the norm within the Competitive Intelligence and Corporate Intelligence field. No pictures of radar screens, rockets, chess pieces and lighthouses. ...
Views: 363 - Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling - by Submitted on Aug 09, 2024 from Graeme DixonOlympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, ...
Views: 185 - Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling - by Submitted on Aug 09, 2024 from Graeme DixonOlympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, ...
Views: 188 - Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling - by Submitted on Aug 09, 2024 from Graeme DixonOlympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, ...
Views: 197 - Outsmarting Competitors with Strategic Intel: The Power of Better Choices - by Submitted on Mar 28, 2025 from Graeme DixonWhether you’re a solopreneur, a tech founder, a Marketing Director, a product manager or a market analyst buried in dashboards and pretending it all means something. Choices define how much control you have over your position in the market. It’s about outsmarting competitors with strategic ...
Views: 51 - Researching your competitors is more successful when you actually look - by Submitted on Apr 21, 2022 from Graeme DixonResearching your competitors is more successful when you actually look Researching your competitors includes knowing what products they offer. And what makes them stand out from the crowd and how their pricing strategy is structured. But researching your competitors is more successful when you ...
Views: 484 - Simplifying Competitive Intelligence For Effective Market Insights Without The Complexity - by Submitted on May 18, 2024 from Graeme DixonWeekly Winning Strategies There's a common oversight among those striving to use competitive intelligence. They believe delving into complex thinking, specialised databases, and fancy platforms is the key to competitive intelligence. However, this approach might not be as effective as they ...
Views: 226 - Start Competitive Analysis Today With These Easy Steps - by Submitted on Aug 03, 2021 from Graeme DixonStart Competitive Analysis today with these easy steps You may feel that your market is getting more and more competitive. It’s the usual suspects. The startups and established brands thinking they can take a piece of your market. This article how to start Competitive Analysis today with these ...
Views: 339 - Stop Playing Nice And Start Winning With Competitive Intelligence - by Submitted on May 25, 2024 from Graeme DixonStart Winning With Competitive Intelligence: Weekly Winning Strategies Listen up. Your competitors are NOT your friends. They’re out there plotting to eat your lunch, and you’re busy playing nice? Cut that out now. Dominate the game. Start winning with competitive intelligence. Research Like ...
Views: 222 - Stop Playing Nice And Start Winning With Competitive Intelligence - by Submitted on May 25, 2024 from Graeme DixonStart Winning With Competitive Intelligence: Weekly Winning Strategies Listen up. Your competitors are NOT your friends. They’re out there plotting to eat your lunch, and you’re busy playing nice? Cut that out now. Dominate the game. Start winning with competitive intelligence. Research Like ...
Views: 231 - Stop Watching Your Competitors—Start Understanding Their Next Move - by Submitted on Jan 24, 2025 from Graeme DixonStop Watching Your Competitors—Start Understanding Their Next Move: Weekly Winning Strategies Most don’t fail because they’re bad at competing. They fail because they don’t understand what “competition” really is. Some imagine “competitor analysis” as detailed spreadsheets. They track product ...
Views: 88 - Strategic Advantage and AI: Why Independent Thinking Beats the Hype: Weekly Winning Strategies - by Submitted on Sep 27, 2024 from Graeme DixonAI and other new technologies aren’t a cult. You don’t have to follow them blindly. Don’t just take what you’re told at face value. Received wisdom is often the laziest form of insight. It’s just what’s been accepted as “right” because everyone else thinks so. But that doesn’t mean it’s right ...
Views: 162 - The Competitive Intelligence Optimisation Trap - by Submitted on Mar 14, 2025 from Graeme DixonThe Competitive Intelligence Optimisation Trap: Weekly Winning Strategies We’re told to analyse everything. Track every competitor’s move. Optimise every insight. Benchmark every product feature. “If you’re not tracking, you’re falling behind!” And sure, there’s truth to that. And there ...
Views: 58 - The data trap: When more isn’t better. It’s just noisier. - by Submitted on Apr 20, 2025 from Graeme DixonEvery so often, we get asked to discuss competitive intelligence projects, and we hear something. Whether it’s B2B SaaS, legacy logistics, or even medtech, it doesn’t matter. And it’s normally Marketing Directors. They introduce their needs as “we need more data before we can act.” or “we ...
Views: 36 - The data trap: When more isn’t better. It’s just noisier. - by Submitted on Apr 20, 2025 from Graeme DixonEvery so often, we get asked to discuss competitive intelligence projects, and we hear something. Whether it’s B2B SaaS, legacy logistics, or even medtech, it doesn’t matter. And it’s normally Marketing Directors. They introduce their needs as “we need more data before we can act.” or “we ...
Views: 36 - The Expert Fallacy: Navigating the Pitfalls of Expertise in Decision-Making - by Submitted on Aug 16, 2024 from Graeme DixonWhen faced with unfamiliar problems, the instinct is to find an expert. Need software fixed? Call a developer. Are you facing a pandemic? Consult an epidemiologist. Does Sky News need an expert on something? Find someone who can talk. Tackling strategic analysis? Seek out a strategist, probably ...
Views: 198 - Things to do that may assist your competitive advantage - by Submitted on Mar 24, 2023 from Graeme DixonThings to do that may assist your competitive advantage This article lists 30 bullet points on things to do that may assist your competitive advantage. Designed to be a quick and dirty list to help you think about gaining a substantial competitive advantage. Analyse competitor data and ...
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