Is your website suffering from a high bounce rate? Is your website, even after having a great design, unable to convert visitors into customers?
If your answers to these questions are ‘yes’, then your problem lies in your website content. Your products should deliver whatever your content ... Views: 311
A lot is said and done about educating the target audience for every business. People are enlightened through blogs, newsletters etc. but there’s a limit to the content that can be shared using these methods. Blogs are not ideal for providing in-depth knowledge about your products, services and ... Views: 311
Website design templates are pre-designed website layouts used for designing websites and web pages. These templates contain images, dummy text, and banners. They are extremely beneficial for the web designers. They ease out and hasten up the entire process of designing a website.
A majority ... Views: 309
No matter what scale or size your business is. No matter whether you sell electronics or apparels or jewelry. When you plan to make an online presence, content is the first thing that should be paid attention to.
There’s a reason behind the statement- Content is king!
Things are ... Views: 309
Local SEO refers to the process of increasing search visibility for businesses that serve their communities face-to-face. Some examples of such businesses are grocery stores, house cleaning companies, salons etc.
As a matter of fact, it’s very important for a business’s website to appear in ... Views: 306
Syndication, in the case of a blog, means that the content is made available from one blog to other sites or blogs. Blog syndication, just like website syndication, involves a blog providing content to an arbitrary number of subscribing websites/ blogs that redistribute it. For the subscribing ... Views: 303
The homepage is a virtual front door for any company’s website. If a new visitor doesn’t like what they see, they will simply hit the “back” button.
What makes a website’s homepage design exceptionally good? Well, it takes more than looks alone! Yes! It also has to work exceptionally well. A ... Views: 302
A website may have an encompassing design that is capable of enticing the visitors but it’s futile if your customers find it overly complicated and end up leaving confused or frustrated. Such a design that lacks optimized navigation and functionality can lead to increased bounce rates and ... Views: 297
Being a web designer is not easy. There are times when you creativity may come to a screeching halt. Your motivation levels may crash down. You may get bored with what you may have become a part of your lifestyle. You may simply feel hopeless about everything you do!
What to do in such a ... Views: 295
When we talk about improving the usability of a website, our minds are directed to the design, navigation and other aspects of the website. Though these elements are important for the success of a website but there’s one more element that goes unnoticed. Any idea what that is?
Well, that’s a ... Views: 294
Mobile optimization, in the simplest words, is the process of ensuring that visitors who access your website from mobile devices have an experience optimized for the device. The optimization process basically has to do with the website design, structure, page speed, and more to ensure that you ... Views: 293
A landing page also referred to as a “lead capture page” is a single web page that appears in response to clicking on an online advertisement. It is basically a follow up on any promises that you make in your content. Since it is the next step toward a visitor becoming a customer, so, it needs ... Views: 292
Gone are the days when video content used to be just an option. Earlier, marketers used to steer clear of video content in their marketing campaigns considering it less significant and something that’s ‘nice to have’ only if budgets permitted. But that’s not at all the case now. Video marketing ... Views: 291
Content curation is an inevitable aspect of content marketing. It’s the process of gathering information relevant to a particular topic or area of interest. Content is impactful if it’s original but marketers today are too busy to take care of that. This is where content curation steps in. It ... Views: 291
Blog monetization is the coolest way to make money through your love for writing today! Most of the bloggers decide upon monetizing their blog once they start getting a considerable amount of traffic on their blog.
There are a number of ways of making money through your blog. However, not all ... Views: 290
Do you know that YouTube is the second largest search engine now?
Wondering what made me ask that question?
Well, that’s the most important fact to state the importance of video content in your content marketing strategy! That is the reason why you should strive hard to make videos an ... Views: 290
Businesses today, no matter what scale or size, see email marketing as a vital marketing tool. If practiced correctly it can help increase conversion rates. It can further benefit a customer unbelievably. Here are a few tips to make the most out of your email marketing campaigns:
Optimize ... Views: 289
Firstly, what exactly does Guerrilla marketing mean?
Well, it is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way, that too on a tight budget. This involves high energy and imagination focusing on grasping the attention ... Views: 287
Businesses around the globe need to stay abreast with the latest standards.
The reason?
That’s important for a business to gain valuable market share and eliminate the risk of costly litigation, loss of brand reputation and other such mishaps. Web accessibility is one such standard. Though ... Views: 284
A majority of the businesses today strive to go above and beyond to nurture their customers. Do you know why? The answer is simple- It’s easier to retain the existing customers rather than acquiring new ones. So, it’s advisable to take care of your customers even after the sale has been ... Views: 280
CRO or conversion rate optimization refers to a structured and systematic approach to enhance the performance of your website. The process is all about leveraging the website traffic to benefit your business. It may include anything from changing the color of a CTA button to personalization. The ... Views: 280
Do you think that a well-designed website is all that it takes to convert the visitors into customers?
Well, if that’s the case, you are mistaken!
It’s true that a well-designed website will attract a significant amount of traffic but at the end of the day, it is the content which will ... Views: 276
How do you measure the effectiveness of your marketing emails?
What indicates the success of your email marketing campaign?
Well! It’s the opening rate of your marketing emails that decides whether your marketing campaign is a hit or a miss! The emails that you send out to hundreds and ... Views: 271
Do you think it’s that easy to be a content writer?
Well, content writing is no less than an art and the content writers are no less than artists. But have you ever wondered what it takes to be such an artist?
Never thought of it?
Read on to know about the most important traits of great ... Views: 271
Every profession requires a certain skill set for an individual to fit into it. Digital marketing is no different. For an individual to shine out as a successful digital marketer, he/she needs to have or inculcate certain qualities. Here’s a list of all that’s needed to be an unrivaled digital ... Views: 270
The reason for your website redesign may vary from business rebranding to keeping up with the latest trends. Redesigning if done in an appropriate manner can reap the desired results or else it may cause a number of hazards. Of all the negative impacts that an inappropriate website redesign ... Views: 266
In this era of online competition, website performance optimization is something that should be the top priority. If your website does not perform well, you could easily lose your visitors to your competitors. If your website speed is not at all good, the visitors are bound to bounce ... Views: 265
Wish your website visitors come back again and again and again?
Well, you need baits for that!
Yes! Just like you use for fishing!
As a matter of fact, return customers are extremely beneficial for any business as they have the power to be an online ambassador for your organization. ... Views: 265
Integrated marketing communication refers to a concept approach used by a majority of organizations to develop a strategic plan on how they are going to broadcast their marketing and advertising campaigns. It is an expansion of modern and traditional marketing strategies, to optimize the ... Views: 262
Chatbots for hotel websites- Truly a match made in heaven!
With a large section of the population going gaga over the messenger apps today, it has become a bit difficult for the businesses to reach out to their audience. That’s because privacy has become a major concern for the people ... Views: 259
Website builders are basically meant for simplifying the website building process. Using these tools, you can build your dream website without worrying about the coding part. Though you have a pool of website builders to choose from, you need to ensure that the one you choose has the following ... Views: 254
Content marketing is all about creating and sharing knowledgeable content so as to attract and convert prospects into customers. It further aims at converting these new customers into buyers. If used appropriately, content marketing can work wonders for your business. However, there are some ... Views: 252
It is a known fact that influencer marketing is mainly focused on key individuals rather than the target audience or potential customers. It is all about identifying the individuals that have influence over potential buyers and orienting marketing activities around these individuals. In other ... Views: 247
Credibility plays a major role in converting your website visitors into customers. The most powerful tool that a business can use to drive credibility in this highly competitive world is ‘WOM’.
However, it’s not that easy to gain loyal customers who would be a source of WOM marketing. Once a ... Views: 244
CTR is the most important aspect of PPC marketing. A higher CTR means a higher Quality Score, which lowers your pay per click and improves your ad rank. It is an important component of marketing channels including organic search, social media, and email marketing.
Here, we have cumulated a ... Views: 243
Bloggers around the globe strive hard to make their blogs impeccable. They are ready to go above and beyond to ensure that their blog designs are attractive and the functionality is top notch. However, not all of them succeed.
The reason?
They miss out on the most important tips. Here are ... Views: 241
Shortage of time or a busy life or just a slothful mood, there are countless reasons for people avoiding purchasing offline these days. With just about everything being available online and a few clicks away, customers today, prefer online shopping.
The result?
The insane popularity of ... Views: 239
Social media has emerged as an unrivalled marketing tool for the businesses today. That’s why every brand strives to be social media savvy and the best way to do that is ‘Social media integration’.
What exactly is social media integration?
Well! It refers to the syncing of all social ... Views: 239