Many people still feel that Public Relations is for celebrities, politicians and professional athletes; those people are missing a huge marketing opportunity to build their business. Do you need to sign more clients, sell more products, increase your cash flow, establish your brand, interest more prospects, or broaden your target market? Then read on.
Do You Need To:
Sign more clients?
Sell more products?
Generate a better cash flow?
Interest more prospects?
Get in front of your target market?
Establish your brand?
Grow your business?
Establish yourself as an expert in your field?
Get in front of decision makers?
Broaden your market reach?
Separate yourselves from the others in your field?
Fill your seminars, telseseminars and workshops?
Market and sell your book?
Find a distributor for your film?
Create a buzz around your concerts and your CD?
Land more speaking engagements?
Achieve the validation and credibility that only comes by being featured in the media?
If the answer to any of those was yes - You need PR
Many people still feel that Media Relations is for celebrities, politicians and professional athletes; those people are missing a huge marketing opportunity to build their business. Public relations is not primarily for entertainers or politicians. It is one of the most powerful marketing tools available for growing your business, landing clients, finding customers and growing your brand. PR can achieve a variety of goals. Some clients are looking to establish their product and reach their target market, others are primarily looking to establish themselves as experts in their fields, while others are looking to build their business and increase their cash flow. Others are looking for a way to reach their target market, or broaden their reach into new markets.
Understanding that PR is vital is particularly important in a challenging economy. What good is it to offer a quality product or service, if no one knows it exists? What good is all of your hard work, if you keep it a secret? You could have the best product or service that there is, but if you don’t build a bridge between yourself and your clients or customers, your success is unlikely.
An effective public relations campaign is an integral and extremely necessary part of any business plan. Developing and implementing an effective public relations campaign should be as integral a part of your business as paying your bills, or buying your materials.
Keep in mind that your job is to reach your market, your customers and your clients. Once you do decide to move forward, begin with some clear specific objectives. Do you want to increase your business by a third in one year? Do you want to open another store or branch? Do you want to take a product national? What are your long term goals?
Keep your eye on the future. This is a long-term, cumulative process. Write down your short-term and long-term objectives, then put together a campaign with those objectives in mind. Interviews do not come about overnight. They are part of a long term commitment to achieving PR objectives.
So even though the chances are you don’t think you need PR, if you’re looking to build your business, land more clients, generate more sales, establish your brand, give it a shot. As they say, you’ll be glad you did.
Copyright © Anthony Mora 2011

Author's Bio: 

Anthony Mora began his media career as a freelance journalist for such publications as Us, Rolling Stone and other local and national publications. He served as editor-in-chief of two Los Angeles-based entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production. In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Angeles-based media relations company that specializes in media placement, image development, and media training.