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Articles from Susan Friesen | Selfgrowth.com
- Up-leveling Your Success - Is a Coach or Mentor best? - by Submitted on Aug 01, 2016 from Susan FriesenIf you look at top business achievers, you will find one common denominator: They didn’t do it all alone. High performing entrepreneurs and business owners know that to truly excel requires guidance and support. Are you wanting to be a high-performer? If so, you might be wondering ...
Views: 950 - 9 Surprising Reasons Why Your Website Isn't Mobile Friendly and What to Do About It - by Submitted on Jul 25, 2016 from Susan FriesenIn recent years we have seen an increase in the number of mobile users. What many businesses may not have anticipated though is that viewing the Internet on mobile devices is now becoming the norm. We are becoming a society that is connected 24/7. That's requiring businesses to think about ...
Views: 1062 - Tools to Get You More Organized, Efficient, and Less Stressed in Your Business - by Submitted on Jul 18, 2016 from Susan Friesen9 Operational Apps, Systems and Processes We Use at eVision Media The other day I was having a conversation with a professional organizer I met in a Facebook group. We connected over the phone and talked about our businesses. When she asked me how organized I was, she was quite ...
Views: 1003(1 vote) - Proof Why Using Your Personal Email for Business Is Hurting Your Credibility - by Submitted on Jul 09, 2016 from Susan Friesen75 Percent Of Consumers Agree You Need to Stop Using Free Email Services For Your Business Email Think it’s convenient to use your Gmail, AOL or Yahoo email address for business? That might be true but it could also be turning away potential clients and harming your professional credibility ...
Views: 929 - How Industry Jargon is Scaring Your Clients Straight to Your Competitor - by Submitted on Jul 04, 2016 from Susan FriesenAre you speaking a different language to your prospective clients and aren’t even aware of it? I travelled to Montreal Quebec recently and even though my stay was brief, it was not without its challenges in the communication department. In case you’re not familiar with Canada, English is ...
Views: 870 - 6 Steps to Content Marketing Made Easy - by Submitted on Jun 28, 2016 from Susan FriesenOne of the challenges of running a business online is that when people connect with you online, they are strangers. Before they can even think about doing business with us, they need to know that we understand their problem, they can trust us, and if the solutions we offer will solve their ...
Views: 1155 - Why SEO is Just One Part of Your Business Success Equation - by Submitted on Jun 21, 2016 from Susan FriesenWhen you log in to your Google Analytics account, do you let out a sigh of disappointment? I mean your site is SEO optimized. You send hourly Tweets. You just added new graphics to your site. What gives? As a digital marketer I can tell you the secret to getting steady traffic to your ...
Views: 974 - 3 Ways to Boost Sales with a Back-End Offer - by Submitted on Jun 14, 2016 from Susan FriesenLooking to grow your sales online? Provide an inviting back-end offer! Webinars and freebies are an excellent way to invite new prospects into your sales funnel, but where most people leave money on the table is forgetting to provide back-end offers. Once people say “yes” to your back-end ...
Views: 1471 - Why Books Make Powerful Lead Magnets for Your Business - by Submitted on Jun 07, 2016 from Susan FriesenAre you looking for a way to stand out from your competitors? Consider writing a book! Imagine being a real estate agent, vying against hundreds of real estate agents in your local area. What if you were the one realtor with your own book – say, “Sell Your House in 48 Hours Flat.” Suddenly ...
Views: 881 - Secrets to Creating a High Converting Website Home Page - by Submitted on May 24, 2016 from Susan FriesenWe all know first impressions are very important. That’s why, whether you are redesigning your website or building one from scratch, the home page is undoubtedly the most important page of your website. So how do you create a design that is eye-catching, engaging, and draws visitors to take ...
Views: 1025(2 votes) - 5 Social Media Mistakes That Are Killing Your Business Results - by Submitted on May 17, 2016 from Susan FriesenThe online marketing world is evolving at a rapid pace since the emergence of social media. Nowadays, many prospective clients will judge you based on your social media presence so it’s imperative to keep a professional profile and maintain your social media presence consistently, in order to ...
Views: 1088 - Blogging or Newsletters or Both? - by Submitted on May 03, 2016 from Susan FriesenWhy adding blogging and newsletters to your content marketing mix will increase sales opportunities Often when I work with new entrepreneurs or even seasoned business owners, a lot of confusion happens around the whole content marketing thing. Should they blog? Should they send out ...
Views: 995 - 11 Signs It’s Time to Fire a Client - by Submitted on Apr 26, 2016 from Susan FriesenWe have all had them. Especially when working in the service industry. There are some clients that you can’t charge enough to make it worth the stress, headaches, and frustration they create. I had heard someone say once, “sometimes the cost of a dollar is too high”. Indeed. When you ...
Views: 1253(3 votes) - 10 Facebook Live Hacks You’ll Want to Know About - by Submitted on Apr 19, 2016 from Susan FriesenWith zillions of marketing messages a day, people are bombarded with social media updates. How can you get your posts to stand out? Facebook Live brings fans right to where the action is. There is nothing more exciting than sharing fun updates and trends via live video. So how can you tap ...
Views: 1187 - How to Get Your Website to Stand Out From the Crowd - by Submitted on Apr 12, 2016 from Susan FriesenWhy SEO is Still Very Relevant in Boosting Your Business Visibility Ever felt the fear of losing someone in the crowd? As a young mother, my son was always keeping me on my toes to ensure he didn’t wander off somewhere while out shopping. I knew if he did, it would be very difficult to ...
Views: 1092 - How to Crush it With Lead Generation on LinkedIn Pulse - by Submitted on Apr 05, 2016 from Susan FriesenBlogging was promoted to be the promised land for entrepreneurs, business owners and marketers. Do you ever spend time crafting a brilliantly written article, posting it on your blog, only to hear the sound of crickets? So to boost the number of people seeing your article, you post it on ...
Views: 1047 - Busting the Myths About Social Media and Email Marketing - by Submitted on Mar 29, 2016 from Susan FriesenIf you post it and you Tweet it they will come. Right? Maybe not. While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales. Yes, social media is an important part of your marketing plan, but I see too ...
Views: 1147(5 votes) - 11 Keys to High-Converting Webinars - by Submitted on Mar 22, 2016 from Susan FriesenAside from the marketing efforts needed to get people to register and attend your live webinar, it’s important to plan it out so you get the best conversions possible. Below are some tips to create webinars that rock! 1. Add Interest With a Co-host. They can introduce you and set the stage ...
Views: 1320(1 vote) - 7 Easy Steps to SEO Optimize Your Blog - by Submitted on Mar 15, 2016 from Susan FriesenI’m sure you’ve heard by now that blogging is a proven form of content marketing that drives traffic to your website. It’s true. Writing juicy articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market. But writing the ...
Views: 1366 - Conquering Mount ‘Social Media’ 101 - by Submitted on Mar 08, 2016 from Susan FriesenStarting at Base Camp: 7 Strategies to Post You’re Way to the Top No matter what size or stage your business is in you know social media is a biggie in today’s world… you might also know that it can feel like an impossible task. Like anything else, there are some strategies to ...
Views: 1057 - Will Recent Twitter Timeline Changes Kill Your Marketing Results? - by Submitted on Mar 03, 2016 from Susan Friesen7 reasons why diversifying your social media efforts is becoming increasingly important Every time a social media network updates their timeline algorithms, it sends marketers in a tizzy. The same is true now for the recent update Twitter made in their timeline algorithm. Now instead of ...
Views: 973 - Avoid These 12 Newsletter Mistakes - by Submitted on Feb 09, 2016 from Susan FriesenWhat you need to know to boost your open rates, avoid unsubscribes and get the biggest return with newsletter marketing. When sending out an eNewsletter or eZine, sometimes it’s hard to know what works and what doesn’t work. I see many entrepreneurs and business owners happy to just get ...
Views: 1059 - The Pitfalls of Guerrilla Marketing and Automatically Adding Friends to Facebook Groups - by Submitted on Jan 26, 2016 from Susan FriesenWhat you need to be aware of when you add friends to your Facebook group without their permission and how it can harm your business reputation As an entrepreneur, sometimes it’s hard to know who to listen to and trust with marketing advice. On one hand, you’ve got the Guerrilla Marketers ...
Views: 981 - Stop Thinking Your Website is About You - by Submitted on Jan 15, 2016 from Susan FriesenWhen working with new entrepreneurs, I enjoy being a part of their energy; it’s a very exciting time for them. They are thrilled their vision is coming to fruition with their new logo and branding and of course, their website. Naturally, they want to tell the world about what they do and ...
Views: 966 - Why Building a Successful Business Relies on Consistent Marketing - by Submitted on Jan 07, 2016 from Susan FriesenKeys to Consistency: How to get into a marketing rhythm to boost your business income Let me ask you a question. How many of you NEVER missed a day sending your newsletter, posting daily social media, or publishing a blog post? That’s what I thought… Guilty! What’s funny is that deep ...
Views: 1004 - 6 Steps To Nurturing A Profitable Business - by Submitted on Dec 22, 2015 from Susan FriesenWhy are you in business? If you just responded saying it is to help others or to make the world a better place or some other lofty vision, you are only partially correct. The truth is, you are in business to make money. Without money, you can’t be sustainable or make much of a ...
Views: 1196 - Top Success Principles for Breakthrough Success - by Submitted on Dec 15, 2015 from Susan FriesenI’ve been working with several mentoring clients lately who are looking ahead and coming up with a goal sheet on what they want to accomplish next year. With the end of the year almost here, now is definitely a great time to be doing this exercise. But goal setting can be a scary process for ...
Views: 1070 - Reputation Management: What Your Emails Are REALLY Saying About You - by Submitted on Dec 02, 2015 from Susan Friesen15 Crucial Guidelines That Will Prevent You and Your Business From Looking Unprofessional When embarking into the wonderful world of business, it’s a sad fact that you are instantly set up to be judged. Prospective clients do it all the time – judge us for our service, the quality of our ...
Views: 995 - 8 Strategies On How To Use LinkedIn Like a Small Business Pro - by Submitted on Oct 20, 2015 from Susan FriesenDid you know that LinkedIn is one of the premier business networking sites? It provides amazing coverage of the professional market and one that you shouldn’t ignore, especially if you are a B2B business (a business where your clients are other businesses.) Unlike Facebook or Twitter, ...
Views: 1184 - 7 Tips to Protect Your Website from Hackers - by Submitted on Oct 13, 2015 from Susan FriesenWe have all heard in the headlines about major companies like Chase, Target, and Home Depot having data breaches with Ashley Madison being one of the latest high-profile victims. The threat to small businesses on experiencing attacks by hackers is very real and not something to ignore. In ...
Views: 1181(2 votes) - Entrepreneurs: Whatever Happened to Your Newsletter? - by Submitted on Oct 07, 2015 from Susan FriesenWhy NOT Sending Regular eZines is Hurting Business and What To Do About It When I talk to entrepreneurs about all the benefits of adding a newsletter/eZine sign up form to their website, they are usually quite enthusiastic and commit to sending out a regular newsletter at least once a ...
Views: 1120 - 9 Things You Must Be Clear On Before Hiring a Web Developer - by Submitted on Sep 30, 2015 from Susan FriesenI previously wrote an article about understanding the different types of web developers there are. For some types, you will need to do ALL of the planning and strategizing so you can just hand over what you want done and they will do exactly what you tell them. For others, like working with ...
Views: 1024 - 9 Reasons Why B2B Businesses Love LinkedIn - by Submitted on Sep 22, 2015 from Susan FriesenWith over 350 million members, LinkedIn is the most powerful place to create and build a presence for your B2B (Business to Business) company. What can you do on LinkedIn? Why use LinkedIn versus other social platforms like Facebook Why Your Business Social Media Efforts Should Focus on ...
Views: 1148 - Website Neglect: How To Go From BUST to BOOM - by Submitted on Sep 15, 2015 from Susan Friesen7 Vital Website Updates To Achieve Better Business Success How long has it been since your website’s home page has been updated with fresh new text and images? How about your blog? Has it been months? Years even since your last entry? Do you even have a blog? What about the last time ...
Views: 921 - A Newbie’s Guide to Hashtags on Social Media - by Submitted on Sep 08, 2015 from Susan FriesenTips, Explanations and Examples on How to use Hashtags for your Business If you are new to social media you may wondering what hashtags are about. We see them everywhere – Twitter, Facebook, Instagram, Google+, Pinterest and even Tumblr. But what are they supposed to do? Why do they seem ...
Views: 1253 - How to Determine Who to Hire To Be Your Next Ideal Web Developer - by Submitted on Sep 01, 2015 from Susan FriesenCritical Benefits and Drawbacks You Need to Know About Different Web Developer Types I get asked to do website estimates a lot and sometimes it’s downright heartbreaking to hear about the struggles and challenges entrepreneurs and business owners face when trying to find the right web ...
Views: 1352 - The Honest Truth About Your Business: 29 Questions to Help You Determine if What You’re Doing is a Business or a Hobby - by Submitted on Aug 18, 2015 from Susan FriesenAre you a true business owner and entrepreneur? Or are you pursuing your business dreams more like a hobby but may not even be aware this is what’s happening? In meshing business and personal life in the past...... I took a lot of time off when I felt like it…, I worked around the kid’s ...
Views: 917 - Get Your Website Mobile Ready Or Lose Business - by Submitted on Aug 11, 2015 from Susan FriesenWhat Google’s Algorithm Change Means to You If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use. Why? The search engine game has changed – again. In the past, most online searches used to be performed ...
Views: 1143 - This Is The Social Proof You Need to Drive Sales - by Submitted on Aug 04, 2015 from Susan FriesenThe power of the Internet gives us the ability to connect with thousands of potential buyers and clients around the world. But in a world where “know, like, and trust” leads to sales, how does one begin to build that rapport with strangers? The answer is testimonials. It's ...
Views: 952 - The Urban Myth of Newsletter Provider Deliverability Rates - by Submitted on Jul 27, 2015 from Susan FriesenWhat metric you SHOULD use to get the best deliver-ability rates? Many people are under the illusion that choosing the “right provider” for their email newsletters has a direct impact on the deliverability of their newsletters; that choosing one over another may result in their emails being ...
Views: 961 - 7 Blogging Tips To Get You More Raving Fans - by Submitted on Jul 12, 2015 from Susan FriesenIn a previous article I wrote about the benefits of blogging and how it can greatly affect your long term business success. Judging by the comments it generated, it looks like my goal was achieved by inspiring entrepreneurs and business owners just like you to put some serious blogging effort ...
Views: 1202 - 10 Reasons why Blogging Should Top Your Marketing To-Do List - by Submitted on Jul 05, 2015 from Susan FriesenToday we are operating our business in a world of relationship marketing and content marketing. Gone are the days of “push” marketing where big advertising campaigns were an effective way to get the word out about your products and services. Now it’s all about “pull” marketing where we want ...
Views: 1220 - 10 Best Practices for a Compelling About Page that Works - by Submitted on Jun 28, 2015 from Susan FriesenCould you be turning off visitors on your website without even knowing it? Unfortunately that’s exactly what many online business owners are doing on their websites. When you think about it, people perusing your website are potential clients deciding whether or not to call you or ...
Views: 1244 - Small Acts of Kindness That Grow Your Bottom Line - by Submitted on Jun 24, 2015 from Susan FriesenHave you ever gone out of your way to make someone feel special? When Daniel and I were involved in KindActs, a local Random Acts of Kindness Foundation chapter, it was our mission to spread the word on how powerful acts of kindness can be on others. It’s a subject I’m passionate about ...
Views: 1166 - How To Properly Use Lead Generation That Results in More Sales - by Submitted on Jun 14, 2015 from Susan FriesenTell tale signs you’re leaving money on the table and how to create more sales with your marketing Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it’s a form of advertising and to others, it’s getting more known on Social Media. Still others see ...
Views: 1305 - SEO Outsource Mistakes to Avoid That Will Save You a Lot of Grief - by Submitted on Jun 07, 2015 from Susan FriesenAs a business owner, there’s a lot to juggle on a daily basis. Balls are continuously flying in the air in efforts to create and sustain a profit. One of those balls, which should be a substantially large one, is marketing. And when it comes to marketing, your chief goal of course is to get ...
Views: 1166 - Surviving Tough Times: Why Cutting Marketing Kills Your Business Fast - by Submitted on May 31, 2015 from Susan Friesen11 Business-Building Strategies You Can Do Right Now to Turn Things Around We’ve all been there; every business goes through tough times. I remember all too well just about a decade ago when Daniel and I were living off of credit cards, in debt up to our eyeballs while building eVision Media. ...
Views: 981 - 4 Ways to Make More Money with Social Media Marketing - by Submitted on May 18, 2015 from Susan FriesenI’m sure you've heard plenty of stories about how people built million-dollar empires overnight using Facebook. But if you ask real business owners, the fact is, many of them haven’t figured out the “Facebook thing” and how to use social media to actually make money. After reading this ...
Views: 1166 - The Reality Of Ignoring Website SEO - by Submitted on May 11, 2015 from Susan Friesen“If you build it, they will come” Only works in the Field Of Dreams It’s a very exciting time getting your website finally completed and launched. Now you can sit back, relax and wait for the phone to ring, right? Unfortunately it doesn't work that way. Now you need to be focusing on ...
Views: 1113 - Get Your Website Mobile Ready Or Lose Business - by Submitted on Apr 21, 2015 from Susan FriesenWhat Google’s Algorithm Change Means to You If there’s one thing you really need to focus on as a business owner this year, it’s getting your website optimized for mobile use. Why? The search engine game has changed – again. In the past, most online searches used to be performed from ...
Views: 1144