How to Engage Your Target Audience for More Clicks
Newsletter marketing can be extremely effective and really grow your business, but it has to be done right.
Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the ... Views: 901
5 Ways to Create the Right Content for Your Audience
This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your ... Views: 950
Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users!
One thing that can be frustrating is getting that content out there.
For some businesses ... Views: 1159
4 Strategies to Crafting Effective Digital Newsletters for Your Business
For many business owners, crafting company newsletters that people actually read and get sales or leads isn’t easy.
Because of this (and other reasons too) many avoid creating and sending out digital newsletters at ... Views: 966
Search Engine Optimization has become one of the most complicated aspects of having an online presence.
The variables that are key to earning your rank constantly update and change and there are many things that can go wrong.
Moreover, SEO for service-based businesses have goals that are ... Views: 1061
How to Get Found When People Are Looking for Your Offerings
Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course!
But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on ... Views: 961
Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines.
While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants ... Views: 970
Does your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic.
Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this ... Views: 898
Do you have a backup of all your website and business data?
A sudden attack on your web hosting or an employee error can cause havoc without warning.
The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and you ... Views: 1165
3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead
From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting.
They’re very effective marketing techniques, but many consumers view them as creepy rather than ... Views: 972
What Businesses and Consumers Should Know for Their Protection (and Gain)
Facebook’s ability to see your personal data has been a big deal in the news ever since Cambridge Analytica was singled out as abusing this data for coordinated political advertising.
As a result of the investigation ... Views: 930
Even if Your Business is Not Located in the EU
The General Data Protection Regulation is a new set of rules amended to the current Data Projection Act that will soon be mandated for those businesses dealing with European consumers.
On May 25, 2018 the regulation insists on safeguarding ... Views: 1182
How to Boost Your Digital Security for Peace of Mind
From the recent Facebook data breach to compromised customer data at huge companies like FedEx and Delta, personal security is more relevant than ever.
In fact, it might even seem that our data is under attack!
While you can’t ... Views: 1197
Have you ever wondered why some websites convert better than others?
You can have the best copywriting in the world but if you don't have effective calls-to-action on each page, you won't get the sale.
So what’s the best way to get prospects to take action?
In a previous article, we ... Views: 942
4 Best Cross-selling eCommerce Practices to Boost Check-Out Sales
Your business likely has more than one offering and your clients might be interested in more than just one product or service.
When you defined your ideal clients you likely identified who they are and what they want from ... Views: 1311
Have you ever dealt with an overhyped salesperson that made you feel like they were a car salesman? I know I have.
They make you feel like the biggest thing they care about is not helping you, but about making their sales commission.
Our biggest goal as business owners who have an ... Views: 1026
In order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available.
One way to do this is by using a number of online tools that have been built for the sole purpose of supercharging your ... Views: 1424
Businesses adapt and change as they grow and often these changes are overlooked on their website.
While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall goals with your user and to ... Views: 912
Have you ever said, "If only I knew what to put on my website home page, I'd do it!"?
Knowing the EXACT things to include to maximize sales and conversion on your website can be difficult sometimes.
You want to look good and get results online, but the truth is many home pages rank ... Views: 892
You built your website to help your business so it’s important to connect every dot that qualifies it as a success.
One of the ways to do that is to guide your visitors from point A to point B when perusing your website. This can easily be done with a Call-to-Action.
Often referred to as a ... Views: 1031
Your website may be the online representation of your business, or the actual business, but either way it’s there to service your customers and clients.
Users visit your website looking for what you provide and the last thing you want to do after spending time and money on online marketing ... Views: 860
Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there.
Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that?
Here are five ways ... Views: 963
The latest Facebook update http://evisionmedia.ca/2018-facebook-community-first/ has changed the rules of the social media game once again.
Businesses who once relied on exposure in their business page follower’s newsfeed are now struggling to have any of their page posts appear at all. ... Views: 1198
You’ve heard it many times by now with Facebook changing their algorithms yet again and understand it’s all about the engagement but what the heck are you supposed to do to get this all-important engagement?
This eTip share 10 ways you can garner more engagement on your Facebook page posts so ... Views: 1062
5 Steps to Getting Great Results with Your Live Broadcasts
Facebook Live is a free streaming tool you can use to boost your business. But before you dive in there are some key factors to take into consideration to avoid risking losing your credibility.
Facebook Live is an excellent way to ... Views: 1096
Facebook Messenger is a free tool for all Facebook users, including businesses, that is accessible through both the website interface and a downloadable Messenger app available for all phone operating systems.
Its purpose is simply for communication, which is very important for any business ... Views: 931
The Low-Down Facebook’s Latest Changes and How They Affect Your Business
No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers.
That's why when Mark Zuckerberg announced some ... Views: 1095
Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives.
Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders ... Views: 1070
Are you a small business owner or entrepreneur and aren’t happy with your website’s performance?
This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you!
So what are ... Views: 1007
Change is hard. That's why there aren't thousands of self-help books telling people the secrets to change.
But why is change so difficult and what can you do to make it easier?
Here are seven tips to keep you inspired and moving forward towards your goals.
1. Create a New Belief
Before ... Views: 950
Social media experts are everywhere and there are many varying opinions on what’s ahead in the constantly changing landscape.
In this post we’re going to look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content ... Views: 1030
Did you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions… getting more views, likes and subscribers.
Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren't using video in ... Views: 1355
What eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018'
It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018.
Like many of you, ... Views: 1093
It's the most wonderful time of the year; a time for celebration of the holiday season...
As we deck the halls with boughs of holly and trim the tree, it's also time to get your business showcased for the holiday season.
This is the time to make sure your social media profiles and ... Views: 882
Black Friday and its good friend Cyber Monday are over. But it’s not too late to prepare for the next big spending spree: The Holidays
Christmas shopping and websites didn’t always go together. For years consumers had the option of ordering online for contacting a new business, but an ... Views: 858
There’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn't enough to define your brand.
Therefore, it's very important to thoughtfully create a personal brand that truly shares who you are ... Views: 1020
Social media is everywhere and having yourself on it can be great; however, your professionalism doesn’t stop at your professional profiles.
If you’re an influencer in your industry or the face of your business, then paying attention to personal branding is essential in your social profiles. ... Views: 1172
8 Key Areas You Want to Keep Your Visual Brand Consistent
Have you ever wondered what your social media followers think about you?
Is it possible you are sending mixed messages to your prospects?
This month we’re talking about the importance of personal branding and how it helps your ... Views: 989
How to Gain More Income, Influence and Impact Through Building a Personal Brand
It used to be that if you had a logo and a website you had a business brand. But today's consumers demand a lot more. Branding for them is about the experience of being with you, the owner of that business. ... Views: 941
How to earn new clients for your small business with these brand-boosting suggestions
I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster for your business.
New clients are essential to the success of any business so make ... Views: 1032
When visitors come to your website they want to know if you understand their issues and can help them.
I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it's really about the customer and what ... Views: 904
Non-Pushy Examples on How to Use Word of Mouth Marketing to Grow Your Business
Word of mouth marketing works.
In fact, referrals are often one of the key factors influencing someone to work with you. For us here at eVision Media, we account for about 90-95% of new business coming from ... Views: 1449
Why Being Generous in Your Business Will Result in More Loyal Customers
Have you ever noticed feeling compelled to do something for those who have helped you– even if they haven’t asked you to?
That's the Law of Reciprocity at work.
This law says whatever you give, whether it's ... Views: 1209
Part Two: You Have a Website; How Do You Attract New Clients?
In last week’s article, we talked about setting up the tools you’ll need to evaluate your website traffic in response to your online marketing efforts. And now it’s time to come up with an online marketing plan.
There are two ... Views: 1019
Part One: You Have a Website; Now How Do You Attract New Clients?
Having a website doesn’t do much for your business if no one visits it. Try these initial steps to marketing your website online.
Whether a big corporation or a solo-entrepreneurship, there is likelihood some form of online ... Views: 964
Glaring Red Flags Your Website is Under Performing and What to Do About it
Do you know how well your website is really performing? While a great website can help bring in business; a bad one may be costing you sales.
And just because you have a sharp-looking website doesn't mean it's an ... Views: 1038
Why Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX)
Does your site provide the best user experience?
Bad website usability is not only bad for your users; it’s bad for your business too.
What exactly is website usability? It’s definitely one of ... Views: 989
What to Do First Before Designing Your Business Website
I see it all the time. People are excited about their business. They set out to hire a web designer. They share their vision for their website and excitedly wait for the big reveal.
Then, disaster strikes. "You got it all ... Views: 891
How to Avoid Making Impulsive Purchases from Success-Promising Gurus
I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who where there to network, learn and be inspired.
All in all, it was a ... Views: 947
Why displaying fees on your website may provide an advantage over your competition
Many small businesses use their web presence to generate leads to feed into their sales process. Each page has a purpose with variations on the intended users the business hopes to appeal to.
Each piece of ... Views: 904