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Articles from Susan Friesen | Selfgrowth.com
- 4 Simple Steps to Improving Newsletter Click-Through Rates - by Submitted on Jul 24, 2018 from Susan FriesenHow to Engage Your Target Audience for More Clicks Newsletter marketing can be extremely effective and really grow your business, but it has to be done right. Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the ...
Views: 901 - How to Target Your Ideal Clients with Digital Newsletters - by Submitted on Jul 15, 2018 from Susan Friesen5 Ways to Create the Right Content for Your Audience This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your ...
Views: 950 - 4 Top Email Marketing Services for Entrepreneurs - by Submitted on Jul 12, 2018 from Susan FriesenYour newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users! One thing that can be frustrating is getting that content out there. For some businesses ...
Views: 1159 - How to Create the Best Company Newsletter - by Submitted on Jul 01, 2018 from Susan Friesen4 Strategies to Crafting Effective Digital Newsletters for Your Business For many business owners, crafting company newsletters that people actually read and get sales or leads isn’t easy. Because of this (and other reasons too) many avoid creating and sending out digital newsletters at ...
Views: 966 - 3 SEO Pitfalls Service-Based Businesses Should Avoid - by Submitted on Jun 27, 2018 from Susan FriesenSearch Engine Optimization has become one of the most complicated aspects of having an online presence. The variables that are key to earning your rank constantly update and change and there are many things that can go wrong. Moreover, SEO for service-based businesses have goals that are ...
Views: 1061 - 3 SEO Keyword Research Strategies for Service-based Businesses - by Submitted on Jun 21, 2018 from Susan FriesenHow to Get Found When People Are Looking for Your Offerings Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course! But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on ...
Views: 961 - 4 Essential SEO Strategy Elements for Service-Based Businesses - by Submitted on Jun 14, 2018 from Susan FriesenUnique Elements Required for a Service-based Business to Rank Properly in the Search Engines. While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants ...
Views: 970 - 5 Service-Based Businesses That Really Benefit from Local SEO - by Submitted on Jun 05, 2018 from Susan FriesenDoes your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic. Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this ...
Views: 898 - Avoiding Disaster: Make Website and Business Asset Backups Mandatory - by Submitted on May 31, 2018 from Susan FriesenDo you have a backup of all your website and business data? A sudden attack on your web hosting or an employee error can cause havoc without warning. The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and you ...
Views: 1165 - Maximizing Your Marketing with Data Mining & Retargeting - by Submitted on May 22, 2018 from Susan Friesen3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting. They’re very effective marketing techniques, but many consumers view them as creepy rather than ...
Views: 972(2 votes) - In-Depth: Facebook Data Privacy & Social Media Data Mining - by Submitted on May 17, 2018 from Susan FriesenWhat Businesses and Consumers Should Know for Their Protection (and Gain) Facebook’s ability to see your personal data has been a big deal in the news ever since Cambridge Analytica was singled out as abusing this data for coordinated political advertising. As a result of the investigation ...
Views: 930(2 votes) - 10 Steps to Preparing Your Business for the GDPR (General Data Protection Regulation) - by Submitted on May 10, 2018 from Susan FriesenEven if Your Business is Not Located in the EU The General Data Protection Regulation is a new set of rules amended to the current Data Projection Act that will soon be mandated for those businesses dealing with European consumers. On May 25, 2018 the regulation insists on safeguarding ...
Views: 1182(1 vote) - 12 Ways to Keep Your Data & Identity Safe Online - by Submitted on May 03, 2018 from Susan FriesenHow to Boost Your Digital Security for Peace of Mind From the recent Facebook data breach to compromised customer data at huge companies like FedEx and Delta, personal security is more relevant than ever. In fact, it might even seem that our data is under attack! While you can’t ...
Views: 1197(2 votes) - Smart Calls-to-Action for Every Buying Stage to Maximize Conversions - by Submitted on Apr 24, 2018 from Susan FriesenHave you ever wondered why some websites convert better than others? You can have the best copywriting in the world but if you don't have effective calls-to-action on each page, you won't get the sale. So what’s the best way to get prospects to take action? In a previous article, we ...
Views: 942(2 votes) - How Cross-Selling Can Help Your Business - by Submitted on Apr 19, 2018 from Susan Friesen4 Best Cross-selling eCommerce Practices to Boost Check-Out Sales Your business likely has more than one offering and your clients might be interested in more than just one product or service. When you defined your ideal clients you likely identified who they are and what they want from ...
Views: 1311(2 votes) - 7 Top Tips to Build Trust Faster with Prospects - by Submitted on Apr 12, 2018 from Susan FriesenHave you ever dealt with an overhyped salesperson that made you feel like they were a car salesman? I know I have. They make you feel like the biggest thing they care about is not helping you, but about making their sales commission. Our biggest goal as business owners who have an ...
Views: 1026 - 5 Tools to Help Boost Your Small Business Sales - by Submitted on Apr 05, 2018 from Susan FriesenIn order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available. One way to do this is by using a number of online tools that have been built for the sole purpose of supercharging your ...
Views: 1424 - Does Your Website Need a Content Makeover? - by Submitted on Mar 29, 2018 from Susan FriesenBusinesses adapt and change as they grow and often these changes are overlooked on their website. While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall goals with your user and to ...
Views: 912 - 7 Keys to Creating a High Conversion Website Home Page - by Submitted on Mar 22, 2018 from Susan FriesenHave you ever said, "If only I knew what to put on my website home page, I'd do it!"? Knowing the EXACT things to include to maximize sales and conversion on your website can be difficult sometimes. You want to look good and get results online, but the truth is many home pages rank ...
Views: 892 - A “Call-to-Action” Definition and Why Website Owners Must Use Them - by Submitted on Mar 15, 2018 from Susan FriesenYou built your website to help your business so it’s important to connect every dot that qualifies it as a success. One of the ways to do that is to guide your visitors from point A to point B when perusing your website. This can easily be done with a Call-to-Action. Often referred to as a ...
Views: 1031 - Why Your Website Needs a Page for Every Purpose - by Submitted on Mar 08, 2018 from Susan FriesenYour website may be the online representation of your business, or the actual business, but either way it’s there to service your customers and clients. Users visit your website looking for what you provide and the last thing you want to do after spending time and money on online marketing ...
Views: 860 - 5 Keys to a Winning Website Content Strategy - by Submitted on Mar 01, 2018 from Susan FriesenGetting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that? Here are five ways ...
Views: 963 - 10 Ways to Boost Facebook Engagement and Improve Newsfeed Exposure - by Submitted on Feb 22, 2018 from Susan FriesenThe latest Facebook update http://evisionmedia.ca/2018-facebook-community-first/ has changed the rules of the social media game once again. Businesses who once relied on exposure in their business page follower’s newsfeed are now struggling to have any of their page posts appear at all. ...
Views: 1198 - 10 Ways to Rise up to Facebook’s Algorithm Change and Get More Page Post Engagement - by Submitted on Feb 21, 2018 from Susan FriesenYou’ve heard it many times by now with Facebook changing their algorithms yet again and understand it’s all about the engagement but what the heck are you supposed to do to get this all-important engagement? This eTip share 10 ways you can garner more engagement on your Facebook page posts so ...
Views: 1062 - Making the Most of Facebook Live for Your Business - by Submitted on Feb 15, 2018 from Susan Friesen5 Steps to Getting Great Results with Your Live Broadcasts Facebook Live is a free streaming tool you can use to boost your business. But before you dive in there are some key factors to take into consideration to avoid risking losing your credibility. Facebook Live is an excellent way to ...
Views: 1096 - Using Facebook Messenger Bots to Boost Your Business - by Submitted on Feb 08, 2018 from Susan FriesenFacebook Messenger is a free tool for all Facebook users, including businesses, that is accessible through both the website interface and a downloadable Messenger app available for all phone operating systems. Its purpose is simply for communication, which is very important for any business ...
Views: 931 - 2018 Facebook Changes Put Community First - by Submitted on Jan 31, 2018 from Susan FriesenThe Low-Down Facebook’s Latest Changes and How They Affect Your Business No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers. That's why when Mark Zuckerberg announced some ...
Views: 1095 - Where Social Media is headed in 2018 - by Submitted on Jan 25, 2018 from Susan FriesenSocial media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives. Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders ...
Views: 1070 - 6 Website Must-Have’s for Small Businesses - by Submitted on Jan 18, 2018 from Susan FriesenAre you a small business owner or entrepreneur and aren’t happy with your website’s performance? This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you! So what are ...
Views: 1007 - 7 Keys to Sticking to Your Goals and Achieving Anything - by Submitted on Jan 18, 2018 from Susan FriesenChange is hard. That's why there aren't thousands of self-help books telling people the secrets to change. But why is change so difficult and what can you do to make it easier? Here are seven tips to keep you inspired and moving forward towards your goals. 1. Create a New Belief Before ...
Views: 950 - How to Set Your Social Media Goals For 2018 - by Submitted on Jan 10, 2018 from Susan FriesenSocial media experts are everywhere and there are many varying opinions on what’s ahead in the constantly changing landscape. In this post we’re going to look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content ...
Views: 1030 - 6 Best Video Marketing Practices for 2018 - by Submitted on Jan 04, 2018 from Susan FriesenDid you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions… getting more views, likes and subscribers. Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren't using video in ...
Views: 1355 - 2017 Review: Content & Social Media Marketing Insights - by Submitted on Dec 18, 2017 from Susan FriesenWhat eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018' It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018. Like many of you, ...
Views: 1093 - Deck Out Your Business Website and Social Media in Holiday Style! - by Submitted on Dec 10, 2017 from Susan FriesenIt's the most wonderful time of the year; a time for celebration of the holiday season... As we deck the halls with boughs of holly and trim the tree, it's also time to get your business showcased for the holiday season. This is the time to make sure your social media profiles and ...
Views: 882 - Getting Your Business Ready NOW for Holiday Shopping - by Submitted on Dec 03, 2017 from Susan FriesenBlack Friday and its good friend Cyber Monday are over. But it’s not too late to prepare for the next big spending spree: The Holidays Christmas shopping and websites didn’t always go together. For years consumers had the option of ordering online for contacting a new business, but an ...
Views: 858 - 8 Personal Branding Mistakes that are Hurting Your Business - by Submitted on Nov 26, 2017 from Susan FriesenThere’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn't enough to define your brand. Therefore, it's very important to thoughtfully create a personal brand that truly shares who you are ...
Views: 1020 - 5 Steps to a Strong Personal Brand on Social Media - by Submitted on Nov 19, 2017 from Susan FriesenSocial media is everywhere and having yourself on it can be great; however, your professionalism doesn’t stop at your professional profiles. If you’re an influencer in your industry or the face of your business, then paying attention to personal branding is essential in your social profiles. ...
Views: 1172 - Secrets to Creating a Visual Brand Identity That Sets You Apart - by Submitted on Nov 13, 2017 from Susan Friesen8 Key Areas You Want to Keep Your Visual Brand Consistent Have you ever wondered what your social media followers think about you? Is it possible you are sending mixed messages to your prospects? This month we’re talking about the importance of personal branding and how it helps your ...
Views: 989 - 7 Crucial Elements to Building an Effective Personal Brand - by Submitted on Nov 06, 2017 from Susan FriesenHow to Gain More Income, Influence and Impact Through Building a Personal Brand It used to be that if you had a logo and a website you had a business brand. But today's consumers demand a lot more. Branding for them is about the experience of being with you, the owner of that business. ...
Views: 941 - Combining Online and Offline Marketing to Build Business Credibility - by Submitted on Oct 31, 2017 from Susan FriesenHow to earn new clients for your small business with these brand-boosting suggestions I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster for your business. New clients are essential to the success of any business so make ...
Views: 1032 - How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects - by Submitted on Oct 23, 2017 from Susan FriesenWhen visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it's really about the customer and what ...
Views: 904 - 4 Easy Ways to Get More Referrals Without Feeling Aggressive - by Submitted on Oct 15, 2017 from Susan FriesenNon-Pushy Examples on How to Use Word of Mouth Marketing to Grow Your Business Word of mouth marketing works. In fact, referrals are often one of the key factors influencing someone to work with you. For us here at eVision Media, we account for about 90-95% of new business coming from ...
Views: 1449 - 10 Ways to Attracting Clients Through Kindness - by Submitted on Oct 08, 2017 from Susan FriesenWhy Being Generous in Your Business Will Result in More Loyal Customers Have you ever noticed feeling compelled to do something for those who have helped you– even if they haven’t asked you to? That's the Law of Reciprocity at work. This law says whatever you give, whether it's ...
Views: 1209 - Online Marketing Plan Essentials – 3 Ways to Drive Qualified Traffic to Your Website in Droves - by Submitted on Sep 30, 2017 from Susan FriesenPart Two: You Have a Website; How Do You Attract New Clients? In last week’s article, we talked about setting up the tools you’ll need to evaluate your website traffic in response to your online marketing efforts. And now it’s time to come up with an online marketing plan. There are two ...
Views: 1019 - Key Steps Before Implementing an Online Marketing Plan - by Submitted on Sep 25, 2017 from Susan FriesenPart One: You Have a Website; Now How Do You Attract New Clients? Having a website doesn’t do much for your business if no one visits it. Try these initial steps to marketing your website online. Whether a big corporation or a solo-entrepreneurship, there is likelihood some form of online ...
Views: 964 - 3 Telltale Indicators Your Website is An Epic Failure - by Submitted on Sep 17, 2017 from Susan FriesenGlaring Red Flags Your Website is Under Performing and What to Do About it Do you know how well your website is really performing? While a great website can help bring in business; a bad one may be costing you sales. And just because you have a sharp-looking website doesn't mean it's an ...
Views: 1038 - 7 Frustrating Things Your Visitors Hate About Your Website - by Submitted on Sep 12, 2017 from Susan FriesenWhy Your Business Can’t Ignore the Importance of Providing a Positive User Experience (UX) Does your site provide the best user experience? Bad website usability is not only bad for your users; it’s bad for your business too. What exactly is website usability? It’s definitely one of ...
Views: 989 - Website Planning: Why Strategy Beats Design Every Time - by Submitted on Sep 05, 2017 from Susan FriesenWhat to Do First Before Designing Your Business Website I see it all the time. People are excited about their business. They set out to hire a web designer. They share their vision for their website and excitedly wait for the big reveal. Then, disaster strikes. "You got it all ...
Views: 891 - 5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event - by Submitted on Aug 29, 2017 from Susan FriesenHow to Avoid Making Impulsive Purchases from Success-Promising Gurus I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who where there to network, learn and be inspired. All in all, it was a ...
Views: 947 - Yes or No: The Sharing Prices on Your Website Debate - by Submitted on Aug 21, 2017 from Susan FriesenWhy displaying fees on your website may provide an advantage over your competition Many small businesses use their web presence to generate leads to feed into their sales process. Each page has a purpose with variations on the intended users the business hopes to appeal to. Each piece of ...
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