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On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
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- Advertising Secrets I Learned From The Kirby Vacuum Cleaner Man - by I was just sitting here at my computer (as usual) when my husband walked in and announced, “There’s a man here to see you? What? I wasn’t expecting anyone. “Who is it? I asked. “Some guy who wants to speak with my wife.? OK, my husband was home so I knew I was safe. I ventured outside to see who ...
Views: 1035 - Overcoming Poor Coworker Relationships - by Granted. You can’t always get along with everybody. There are some people on this earth who simply won’t allow you to make friends with them. However, at some point in life, you are likely to come upon a situation where a good relationship with a coworker has become strained for one reason or ...
Views: 1051 - To Make Your Copy Sell - Make A Personal Connection - by by Karon Thackston ? 2001
http://www.ktamarketing.com
Copywriting is, in it¡¯s most basic form, a salesman. You aren¡¯t there in person to speak with the prospective customer so your advertising copy does it for you. It answers questions, provides information and (hopefully) guides them to ...
Views: 826 - Taking Time For You - by This article may be reproduced in part or in whole provided proper attribution is given to the author and the author’s Web site.
Whether you’re a small one-man show or an international corporation, customer service should be a primary focus of your business. Everyone is aware that providing ...
Views: 829 - The Secret To Successful Article Promotion - by I wish I could count how many times I've been asked the question, "Why aren't my articles pulling?" You created what you see as a masterpiece, but the response just wasn't what you expected. Never fear! There are some common - but easily overcome - mistakes that many writers make. Let's look at ...
Views: 895 - Case In Point: A New, Profitable Way To Share Your Knowledge - by Every good marketer is always looking for new and profitable ways to create residual streams of income. Viki Nygaard of Mount Evans Designs (http://www.mountevansdesigns.com) has discovered one such way. Let’s eavesdrop on our conversation to find out how you can share your knowledge in a new, ...
Views: 792 - Your FAQ Page - A Sales Tool? You Bet! - by The FAQ page… a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I’ve visited use this page as a sales tool.
Did you think of that? If not, you’re losing out on ...
Views: 873 - Case In Point: Getting Your List To Respond - by © 2002http://www.ktamarketing.com
We all wish we could have ultra-responsive mailing lists, don’t we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while we always DO want to provide good, solid information for our readers, ...
Views: 1007 - Copywriting Successes and Failures: A Comparison Of the Good and Bad - by © 2002 http://www.copywritingcourse.com
It’s about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do is check email. As the flood rolls in, I have my finger poised on the delete button… aimed and ready to fire. But then something catches my ...
Views: 1314 - How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits - by It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way.
There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The ...
Views: 870 - Case In Point: Consistent Response Rates of 50% - by We are all so inundated with advertising these days that we barely take note any more. Statistics show that it takes an ever-climbing number of impressions before our customers take note of us, too. The quest for new, attention-getting mediums is one that every marketer pursues. The Holy Grail ...
Views: 794 - The “No META Tags, #1 Listing” Formula For High Search Engine Rankings - by Depending on who you ask, you can receive two dozen different answers as to what factors will get you that coveted #1 spot on your favorite search engine. However, the proof is in the pudding, as the saying goes. Well, my pudding has bubbled and boiled and is now ready for tasting!
Let me tell ...
Views: 847 - Case In Point: Getting 24% ROI On Email Campaigns - by So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we don’t often hear are the intimate details of how these people work their strategies. Marketer Diane Hughes has agreed to give us the nitty gritty of her latest solo ad ...
Views: 1050 - Creating Sales Letter Lists That Make Your Customer’s Drool - by You’ve seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like:
· THE most important (and most overlooked) aspect of copywriting
· The 4 personalities of your customer and how to get ...
Views: 1206 - Making Your Sales Copy Sell… Even In A Recession - by I was talking with a group of business associates the other day and one question popped up that was of particular interest. “Is everyone finding that sales come MUCH slower these days?” The answer from all on the call was a resounding yes! The next question won’t surprise you… “What do we do ...
Views: 808 - Industry Pro Interview – Increase the Buying Frequency From Your Customers - by Kevin Clark (“Mr. Entrepreneur”) is a high-energy champion for those who want to start a business or get more profit out of their business. He’s a regional winner of the prestigious Entrepreneur Of The Year Award and was inducted into the Entrepreneurship Hall of Fame.
Pretty impressive, don’t ...
Views: 938 - Industry Pro Interview: Expanding Your Market Reach For More Sales - by Have you ever wondered how to get out of a “sales slump”? I think all of us have! One of the most common things we, as small business owners, allow ourselves to suffer through is “narrow mindedness”. We have thoughts about what our product/service is, what it does and who it serves.
When we ...
Views: 812 - Branding – It’s More Than Just Your USP - by When you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – perception of a brand is that it simply consists of the statement you use to define what you do. Slap your USP on every advertising piece that goes out the door ...
Views: 849 - What Are Keywords And What The Heck Do You Do With Them? - by When I first began my online business, I honestly thought that the moment I uploaded my Web site to the host it would magically appear on every search engine in existence. Some of you are giggling. Others are saying, “You mean it doesn’t”? No… it doesn’t.
Let me explain. In one way, search ...
Views: 855 - Customer Service Is 10% Aptitude and 90% Attitude - by This article may be reproduced, in part or in whole, provided proper attribution is given to the author and the author’s Web site.
Here’s a rhetorical question?have you ever dealt with the employee at a company who obviously didn’t care one ounce whether your problem got solved or not? Of ...
Views: 1823 - Industry Pro Interview: What Is Uncle Sam Really Entitled To? - by Eva Rosenberg (a.k.a. Tax Mama) started out just like you and I did… small! She took her BA in Accounting and MBA in International Business and put it to work with her own online company. TaxMama.com is the result of Eva’s inspiration and dream. She now answers our questions about marketing ...
Views: 915 - To Increase Your Advertising Effectiveness – Stop Selling! - by How many times have you heard the old adage, “The customer doesn’t want a drill, he wants a hole in his wall”? While I may disagree with parts of that phrase, one thing is for sure… if you want to increase your advertising effectiveness, you have to stop selling what YOU want the customer to buy ...
Views: 922 - Industry Pro Interview: Branding – Turning Your Customers Into Evangelists - by When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just for “big boys”? And how the heck do you create one, anyway?
Rob Frankel (http://www.robfrankel.com) ...
Views: 919 - Industry Pro Interview: The Selling Power of Consumer Confidence - by Butch Pujol came into his business through a unique series of events. Being taken advantage of himself didn’t set well with Butch and he realized that many others had been through the same thing. His background lends itself to Butch’s need to provide service and to care for others. The ...
Views: 731 - Inflate Your Sales With Balloon Replicas - by Whether you know the term or not, you’ve probably seen “inflatables” many times before. These are the gigantic balloons that are shaped like company logos, mascots, characters or symbols. They hold some real power when it comes to promotion and almost always increase sales when used. ...
Views: 1037 - Industry Pro Interview: Insider Secrets To Building Your PR Campaign - by Todd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners have about public relations, press releases and gaining media attention.
As a nationally recognized TV producer/reporter, Todd knows first hand what it takes to get ...
Views: 827 - How To Conduct Your Own Research and Use It To Make More Sales - by I received an email from a prospective client the other day. It was disturbing. The message stated, “…my customers aren’t buying and I don’t know what they want anyway. I’m adding new product lines all the time but nothing seems to work.” I could feel her frustration.
In my reply to her, I ...
Views: 942 - How To Write Motivational Copy That Sells - by Who of us hasn’t written advertising copy that we thought was great only to find out it flopped big time? Why? When you wrote it, it seemed very persuasive. You included lots of benefits and even gave a money back guarantee. It got YOU up and moving so why did your customers turn their heads? ...
Views: 858 - Taking Your Business From The Information Age To the Age of Personal Touch - by How many years has it been since the Internet launched publicly? At least 10 if not more. And as it goes with every life-changing invention, we all assume that it “just can’t get any better than this”! And, as it always goes, we are dead wrong.
What has happened here is we’ve moved into an age ...
Views: 859 - A Secret For Discovering What Your Customers Want - by Doesn’t it drive you crazy that people visit your Web site and then just leave? What are they looking for? What is missing from your site that they need? Here’s a free way to find out.
During my last Web site renovation, I asked my designer to add a search box to the site. My thinking was that ...
Views: 818 - Free Offline Methods To Promote Your Internet Business - by This article may be reproduced, in part or in whole, provided proper attribution is given to the author and the author’s Web site.
All the talk these days seems to focus around ways to promote your Internet business. Most of them center around online methods such as Ezine advertising and ...
Views: 812 - Bringing Watsu to Austin - by Watsu is a relatively new form of bodywork (since 1980) that has been available in the Austin area since 1994. Watsu combines working with Shiatsu pressure points in the medium of a warm (93-98 degrees) water pool. This practitioner also utilizes the ancient healing energy of Reiki during a ...
Views: 1200 - Bringing Watsu to Austin - by Watsu is a relatively new (1980) form of bodywork that has been available in the Austin area since 1994. Watsu combines working with Shiatsu pressure points in the medium of a warm (93-98 degrees) water pool. This practitioner also utilizes the ancient healing energy of Reiki during a Watsu ...
Views: 8778 - Men in the backroom - by This past weekend provided me with a new insight into God's plan.
I was asked to do a memorial service for a man who attended our church. I did not realize the impact this ceremony would have on my life and the lives of the people attending the service.
After meeting with the family, it ...
Views: 784 - How Self-Employed People Can Reduce Daily Stress - by Self-employed people often have much more stress on a daily basis than someone working for a firm or a large company. Whether you are a doctor, attorney, CPA, dentist, coach, accountant, or retail business owner, you don't have some of the "stress buffers" you might have if you were not the ...
Views: 1755 - The Four Jailers - by There are four major entrapping forces that you, meaning any human being in western culture, encounter in your adult life.
1. Your landlord
2. Your boss
3. Your mate
4. Yourself
Actually, in order of importance or depth of entrapment, this is the reverse order. But in terms of making escape, ...
Views: 925 - Green Diamond® Project - Tibetan Medicine Electronic Encyclopaedia - by Tibetan Medicine Electronic Encyclopaedia
The Tibetan Medicine Electronic Encyclopaedia consists of several separate practical Handbooks which interlink the Traditional Tibetan Medicine with the modern science... Each Handbook represents specific area of the Traditional Tibetan Medicine and can ...
Views: 1142 - What is best for you now? - by The terrible events of September 11 have left an unbelievable scar on this planet of ours. The family and friends of those who perished last week have not yet been able to recover their loved ones. Because of the destruction involved in the attacks, most will most likely not be able to recover ...
Views: 1063 - Business and Self-Care - by A couple of years ago, I heard someone say that the qualities which are necessary to succeed in business were of one kind, while those which are important in the realm of relationships were of another. Considering that the most (and don't forget, the longest) relationship we have is the one we ...
Views: 1106 - FIRST STEP TO GETTING YOUR LIFE BACK - by Do you often feel that you don't belong to you? That everybody is getting a part and you are left with the crumbs. If you are ready to carve a piece in the buffet of life for yourself but if the idea frightens you because it seems too big to handle, take heart.
Let's start with one step: STOP ...
Views: 840 - First step to getting your life back - by Do you often feel that you don't belong to you? That everybody is getting a part of you and you are left with the crumbs. If you are ready to carve a piece in the buffet of life for yourself, but the idea frightens you because it seems too big to undertake, take heart.
Let's start with one ...
Views: 1242 - Why You Shouldn't Be Investing In Anything At All! - by I have little capital to invest, should I invest it in the stock market?
Well, as it turns out, this question is really multi-dimensional. To answer the question we will analyze the two most important and common dimensions: Your Career and Your Investment.
The answer is simply this. Which ...
Views: 893 - Your Plan to Stop Smoking: Is It A Resolution That Makes Sense? - by Now that we're into February, many peoples' New Year's Resolutions to stop smoking are just a fading memory. If you are one of those who have postponed following through on your stop smoking resolution, I'd like to give you some realistic ways to get back on the right track towards a life that ...
Views: 1312 - WHY WE PICK THE MATES WE DO - by How did you pick your mate? Was it her look? Was it his sense ofhumor? Was it his warmth, energy, and enthusiasm? Was it her friendly demeanor?
Most people are surprised when I tell them that the reason they think theyselected their mates is very different from why they really did. In fact, ...
Views: 5583 - COMMUNICATION 101 - by As a congressional staffer, I read hundreds if not thousands of letters and I answered hundreds of phone calls from constiuents. It was quite evident that people "sound off" to their elected officials. It was equally evident that every topic imaginable was fair game, whether it was related to ...
Views: 1382 - Are You Just Right? - by Do you often think you are just right, or is it just the opposite? Have you ever thought you were too skinny or too fat, too tall or too short, too young or too old, ugly rather than beautiful or handsome, and so on?
These are untruths that have been foisted on us by all with whom we have come ...
Views: 754 - What Has Passed, Is Gone! - by How many of us are guilty of living in the past? Some spend their whole lives trying to live in the past and others only brief moments. Our lives are right now, right this moment.
We should look to the past only to learn from the mistakes we have made and the lessons we have learned. We then ...
Views: 741 - Why Worry? - by How much time do you spend worrying about things? More than likely too much time. Try to think back and remember all the things about which you have worried. Undoubtedly more than you can possibly recall.
How much of it actually happened? Probably not very much. Can you see where we are going ...
Views: 1125 - Can We Really Change Other People? - by We often fool ourselves into thinking we can change other people into what we think they should be. And we often go to great lengths in attempts to do just that. What an enormous waste of our personal time and talents! Before you disagree, read on and see what has led to this conclusion.
Those ...
Views: 972 - What Is Happiness? - by Does your happiness depend on getting rid of or getting or achieving something?
Should this be true for you, it is doubtful you will ever experience real happiness. Look back over your life and you will find that the simple act of getting, achieving, or getting rid of something simply gave you ...
Views: 874