Proving the value of your seminar to prospective
attendees is one of the primary goals of your
marketing materials. Most of my consultations with
clients focus on how to prove value in their copy,
such as by demonstrating how much money attendees
will be able to save once they've learned the content
of the seminar ... or by comparing the cost of
attending the seminar vs. paying for private consulting.

The goal is to help prospects see that they're getting
a fabulous bargain by attending your seminar. If they
feel they're getting more than they're paying for,
it's easier to justify finding the money to pay their
tuition. Plus, the idea of passing up a great deal
makes many people incredibly uncomfortable -- even if
they know they really shouldn't spend the time or money
right now.

But adding value to your seminar comes with a warning
for you -- don't overdo it. Here's why:

Offering too much of a bargain can be a red flag for
many prospects, making them wonder why you're so
desperate for business. It might even make them wonder
if your "seminar" is merely a thinly disguised sales
pitch.

The second reason you don't want to give away too much?
You! You deserve a fair price for the knowledge and
benefits you're offering. It's OK to give a discount,
but you don't have to be a doormat.

If you have a hard time recognizing and asking for a
fair price for your services, try this:

1. Compare your seminar with those offered by competitors.
Compare how many hours of training you're offering, the
bonuses you're offering, the personal guidance you're
providing, etc. Then compare tuition rates. If you're
offering the same length of seminar, but you're offering
free follow-up personal coaching, you'd probably be able
to justify a higher price.

2. Survey current clients and prospective attendees.
Describe what the seminar will deliver -- what they'll
learn, how they'll benefit, and what they get. Then
provide a choice of prices you're considering and ask
for their vote.

3. Ask trusted advisors and colleagues who are familiar
with your industry to review what you're offering and
give their opinion. Even if you don't price your seminar
as high as they recommend, you'll gain enough confidence
to raise your price a bit ... which makes for a better
win-win situation.

Setting a price for your seminar registrations can make you
squirm. However, utilizing these simple steps can help you
feel a little more comfortable asking for, and receiving,
the true worth of your seminar.

Author's Bio: 

Jenny Hamby is a Certified Guerrilla Marketer and
direct-response copywriter who helps speakers, coaches
and consultants fill seminar seats and make more money
from their own seminars and workshops. Her on- and
offline direct marketing campaigns have netted response
rates as high as 84 percent -- on budgets as small as
$125. For more free seminar marketing secrets, visit
http://www.SeminarPromotionTips.com