Hi I am Licia Ginne, Psy.D., MFT. I have a full time private practice, which I have been in for over 35 years and in the mental health field for almost 40 years. I do consultation and training in practice development, marketing and website development. My therapy practice is strictly fee for service based, I removed myself from all insurance panels about 15 years ago and have been fortunate to have an overflow of referrals that I refer out or at times have another therapist working with me. I have learned how to develop and build my practice and create a web presence that has a successful organic ranking with the search engines. In other words I have worked at building a successful private practice on a budget, I don't like spending a lot of money on advertising or marketing.
To learn about my work as a psychotherapist and psychoanalyist please go to http://www.PsychotherapySantaCruz.com
to learn about my Business Development: http://www.TherapyMarketingCoach.com
“Human beings are by nature relational. There is more to this assumption then meets the eye. It implies that our psychological life cannot be the life of the isolated mind; it must originate, grow and change within the intersubjective contexts in which we find ourselves.” – Orange, Atwood & Stolorow 2001: 27
“Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.” Muhammad Ali
"The hardest thing about being productive is not the work, but the split second it takes to decide to take control."
David Allen
Success consists of going from failure to failure without loss of enthusiasm. ~Winston Churchill
Success: To laugh often and much, to win the respect of intelligent people and the affection of children, to earn the appreciation of honest critics and endure the betrayal of false friends, to appreciate beauty, to find the best in others, to leave the world a bit better, whether by a healthy child, a garden patch, or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded! ~Ralph Waldo Emerson
Guidelines for Marketing and Developing
A Successful Practice
Therapist Identity – how do you describe yourself, how do you help?
Maintaining Vitality as a Therapist – how do you stay fresh and knowledgeable?
Maintain a High Standard of Service and Quality
Knowing the Business of Psychotherapy
Knowing the art of Psychotherapy
Develop your vision of what is needed.
Develop a marketing mindset; bring out that inner "mad men"
Stand out from the crowd
Place yourself in a learning environment, i.e. supervision, workshops, training programs.
Learn to tolerate the anxiety of not knowing and waiting. The energy you put out today may pay off in 6 months.
Maintain honesty and integrity in all your business practices.
Create a marketing plan that utilizes many resources
Create a support system
Remember the investment of time, money and energy is an investment you make in yourself for life.
Licia Ginne, Psy.D.,MFT
www.PsychotherapySantaCruz.com
www.LATherapists.com
www.TherapyMarketingCoach.com
DrGinne@gmail.com