In today’s market, people’s spending is limited, budgets are tight but technology is faster than most people can keep up with. Even with little to spare, people still want the newest gadget, the newest technology and all the apps, accessories and connectivity that go with it. It becomes obvious who is behind the times, both in your circles and in the businesses you patronize (or used to). Because the economic times are rough, people want their spending to matter, to get them the newest and best for the lowest price. The price doesn’t even always have to be the lowest if the technology is clearly cutting edge. Consumers want it to be obvious that what they are getting is the most modern and hip or at least the most efficient and effective. Part of a successful marketing plan must make it plain to consumers that the product or service a business is offering is either the best or a classic that will always stand the test of time.

One of the best ways for a business to show that their products are current or classic is through a full scale social media marketing campaign. Social media marketing allows the business to post in real time and stay in the consumer consciousness. The fact that the consumer already follows or “likes” the business means they are interested in what they are selling and will be looking for their next big move, product or price-wise. Marketing with social media lets a business or organization keep their customers apprised of their progress, what they are working on and that it will be worth the wait. They can share proposed products or aspects of products and get feedback during the process.

Businesses can even let their friends or followers into testing groups so they are actually participating in product development. Social media marketing allows the customers to know the value of the wait for the perfect new release because they have already helped design and formulate the actual product. The business can even use social media to give away the finished product to random fans or contest winning followers, so that the flow of information to their targeted audience is real and objective, because it is being shared by a social media peer. Some successful businesses even allow customer input on social media to help name their new products. Social media marketing allows a business to prove themselves as innovative as well as interested in including their consumer base in their development of high quality products and services.

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To the new and experienced entrepreneurs, getting help with your small business is very crucial to your success. Getting the right help will cause you to avoid costly mistakes, and it can also help you to save a lot of time, money and energy. You will need to get the right help to form the legal structure of the business, financial, management, procurement/certification, marketing, pricing products, preparing a business plan, and more. If you are a business owner who is wondering if you can take your business to new heights, contact Dr. Waters at

Author's Bio: 

Dr. Mary E. Waters is an author, speaker, business consultant. She is the author of “Easy Business for Women with Little or No Money.” She strives on helping people to start their own business with little or no money. For many years, she has been helping people make their dreams of becoming a successful business owner come true! The official Guide for "Business Start Up." Easy Business for Women with Little or No Money ISBN: 0759605963, ISBN: 9780759605961, ISBN: 780759605978, Mail to:,