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Articles from Phillip Mckenzie | Selfgrowth.com
- Lead Generation Tools That Telecommunication Firms Will Need - by Submitted on Apr 16, 2013 from Phillip MckenzieConducting a reliable B2B lead generation campaign is certainly one of the biggest concerns of major businesses, especially those involved in telecommunications. With the way advertising and marketing campaigns from other firms are creating so much noise, it is only understandable that you would ...
Views: 657 - Lead Generation Service For B2B IT Companies - by Submitted on Jan 28, 2013 from Phillip MckenzieEmail marketing leads are generated by simply researching the name of a person and his email address. It’s pretty simple stuff, really. Telemarketing, however, is not so simple especially if the goal is to generate qualified leads that can be used for use by other businesses, including other ...
Views: 2358 - A Little Something About VoIP Leads - by Submitted on Jan 24, 2013 from Phillip MckenzieAs the popularity of the Internet grew, so did its accessibility. It seems that you can connect to it everywhere, and from almost every device. Gone were the days when mobile phones were marked with the words “WAP enabled” to denote that they have access to the Internet since, well, every mobile ...
Views: 1184 - Which IT Managed Services Will Be Your Fit? - by Submitted on Jan 09, 2013 from Phillip MckenzieThat is a question a lot of entrepreneurs are thinking about. Given the number of telemarketing offers they get from lead generation representatives of IT firms, this can be a confusing affair indeed. But it is a necessary activity. Ever since the introduction of the Internet in business, the ...
Views: 898(1 vote) - More IT Leads? You Need To Learn Some More - by Submitted on Nov 15, 2012 from Phillip MckenzieToo many times, we have encountered the difficulty of generating viable IT business leads in today’s increasingly competitive business market. But still, IT lead generation is a fact of life for many IT and technology-based firms. We all know that this is a business necessity. The more B2B leads ...
Views: 1250(2 votes) - Increasing IT Leads By Outsourcing Lead Generation - by Submitted on Nov 13, 2012 from Phillip MckenzieIf there is one thing for certain in IT lead generation work, it would be in terms of complexity in generating IT leads. And it does not come as a surprise. When one needs to speak with business prospects well-versed in the technical aspects of their operation, it is only natural that they ...
Views: 1171 - Optimizing B2B Lead Generation Process for Your Network Systems Management Business - by Submitted on Oct 30, 2012 from Phillip MckenzieIf there is one challenge that is faced by a lot of big businesses these days, then it has to be managing a network system. Considering the increased interconnections between business processes, it is impossible for small and medium sized businesses to handle the task at hand on their own. This ...
Views: 1348 - Why Hire Novices for Your IT Lead Generation Campaign - by Submitted on Oct 28, 2012 from Phillip MckenzieIT lead generation is tough work, there is no mistaking it. The number of experienced appointment setters that can generate sales leads is dwindling, making competition for top talent fiercer. For a simple IT consulting services provider, how will they be able to compete on this? Well, you might ...
Views: 936 - The Team You Need For Your IT Lead Generation Campaign - by Submitted on Oct 28, 2012 from Phillip MckenzieThe information technology market can be a really challenging environment. Competition is fierce, and you will agree that the first ones to get in touch with prospects have the advantage in generating IT leads. When conducting an IT lead generation campaign, it is best to remember that the ...
Views: 941 - Is Outsourcing The Answer For IT Lead Generation - by Submitted on Oct 08, 2012 from Phillip MckenzieThe information technology business is certainly in full swing. And there is a strong market to support that. Think about the number of companies that are constantly looking for software applications that can make their business easier. As a software services provider, you will want to take ...
Views: 1002 - The Five C’s Of IT Lead Generation - by Submitted on Oct 28, 2012 from Phillip MckenzieIt is a fact that the information technology market is very challenging, what with competition trying to one up the other in a very discerning market. That is why you need to have a method of gaining more sales leads coming your way. So, how will you do that? Simply put, it will be through a ...
Views: 856 - Five Traits Of Good IT Sales Representatives - by Submitted on Oct 28, 2012 from Phillip MckenzieEver wondered how you can get good sales leads? That is the question that is foremost in the minds of a lot of IT consulting services. It is a fact that IT infrastructure and services play a key role in supporting a myriad of business operations, and they are constantly changing. This opens up ...
Views: 816 - In IT Lead Generation, Should You Sell Price Or Value? - by Submitted on Oct 28, 2012 from Phillip MckenzieWhen you are in the information technology business, you know that this is a very competitive environment. How much more if you are in the IT consulting services. Surely, you will agree that the competition here is very fierce. How you handle it will dictate how successful your B2B lead ...
Views: 916 - Increased Productivity In Your IT Appointment Setting In 6 Ways - by Submitted on Sep 13, 2012 from Phillip MckenzieThe information technology market can be a real pain, especially if you need to find more business clients to support your firm. That is why you need to conduct a good IT appointment setting and lead generation campaign. What is important here is that you know how to make it work. One of these ...
Views: 629 - Increased Productivity In Your IT Appointment Setting In 6 Ways - by Submitted on Sep 13, 2012 from Phillip MckenzieThe information technology market can be a real pain, especially if you need to find more business clients to support your firm. That is why you need to conduct a good IT appointment setting and lead generation campaign. What is important here is that you know how to make it work. One of these ...
Views: 728 - Improve Your Lead Generation Experience For IT Consulting Prospects - by Submitted on Sep 03, 2012 from Phillip MckenzieOne of the problems faced by IT consulting business is the lack of sufficient sales leads to support your business. It can either be due to economic reasons or simply because there are too many of you competing in the market. In order for you to get qualified IT consulting leads, you will need ...
Views: 630 - How To Deal With Objections On Your IT Consulting Lead Genration Campaign - by Submitted on Sep 03, 2012 from Phillip Mckenzie“No”. That is the one word that a lot of telemarketing representatives dread to hear. Still, that is the norm when conducting IT consulting lead generation work. You either have to be relentless in your campaign, or you think of better ways to convert a rejection into an acceptance. This is ...
Views: 1206 - Is IT Telemarketing Still Relevant For IT Leads? - by Submitted on Aug 07, 2012 from Phillip MckenzieHave you ever wondered whether IT telemarketing still works in getting your business qualified IT leads? That is a question that a lot of IT entrepreneurs are concerned about. After all, with the advancement of information technology and its accompanying systems and methods, it does ...
Views: 772 - Is Social Media A Perfect Fit For Lead Generation On Your IT Business? - by Submitted on Aug 06, 2012 from Phillip MckenzieThis is a question that has long been in the minds of entrepreneurs involved in the IT business. After all, there will always be a need for assets like IT leads. And you will have to get them in the best way possible. For that to happen, you might need a little professional help, like ...
Views: 668 - Bad Sales Habits To Avoid In Telemarketing in the IT Industry - by Submitted on Jul 31, 2012 from Phillip MckenzieIf you are in the cloud hosting business, you will know that this is an industry that provides very exciting possibilities. After all, there is no end of companies that are in need of additional support for data storage and processing. This need has been seen to be best provided by professional ...
Views: 1130 - Why Use IT Telemarketing For Your Business - by Submitted on Jul 26, 2012 from Phillip MckenzieIf there is one thing that you can be sure of, it's that the IT market is a complex jungle. There are so many variables, so many players involved, that you might get lost in your search for qualified IT sales leads. You sure would want to avoid that. To make sure that your lead ...
Views: 681 - The Advantages Of IT Telemarketing - by Submitted on Jul 23, 2012 from Phillip MckenzieKnowing the pulse of the market is one of the most important factors that can affect the performance of an IT company. After all, it is the market that determines whether the product you are selling is good or not. This brings us to the question of whether we have the means to measure that. ...
Views: 777 - How To Protect Your Company E-mails - by Submitted on Jul 13, 2012 from Phillip MckenzieDo you use e-mail for your business? Well, these days, it has become one of the most powerful tools that you can use for your business. When it comes to communicating ideas, business plans, and information about the IT market, you will agree that these electronic messages are important assets to ...
Views: 666 - How to Get More Sales Leads From Information Technology - by Submitted on Jul 04, 2012 from Phillip MckenzieIf there is one thing that you as an entrepreneur might be thankful about information technology in general is its ability to solve many of our society’s problems. Of course, there is always that one issue where we have to deal with: it also creates additional problems. What implications does ...
Views: 2049 - Fix Your Website in Five Ways - by Submitted on Jul 02, 2012 from Phillip MckenzieOne thing that you can be sure of when it comes to IT telemarketing work is its effectiveness. This means of contacting IT prospects is great since it promotes a more direct means of communication compared to e-mails and other forms of advertising. It can provide a better resource for firms that ...
Views: 839 - Staying Cool Under Pressure - by Submitted on Jun 27, 2012 from Phillip MckenzieHave you ever experienced a time where you ended up in a bind? What did you do when your presentation tools malfunctioned, when the website you directed prospects to went down? Did you panic? Did you choke? Well, that is natural, since you were not prepared. It has always affected a lot of ...
Views: 912 - How To Identify Your Innovators - by Submitted on Jun 20, 2012 from Phillip MckenzieEven though we all have heard pundits saying that innovation is dead, that it is just an obsolete idea during the days when things are just rough and tumble in the information technology business, the concept of improving your business process will always be there. This is even more obvious in ...
Views: 1275 - How To Improve Your IT Security - by Submitted on Jun 18, 2012 from Phillip MckenzieThese days, you really need to ensure that your business data is kept safe. Considering the recent news about Apple becoming vulnerable, as well as a bunch of new viruses and hacks that are attacking Android, you will understand why. Nothing is really safe, honestly. You know that you have to ...
Views: 922 - How To Test your Business Concept - by Submitted on Jun 07, 2012 from Phillip MckenzieInformation technology is one kind of market that can be really fickle. You can never tell how your business prospects will turn out, whether you can turn them into IT sales leads or not. In the area of IT lead generation, your success will depend on whether your business concept will sell or ...
Views: 1167 - Seven E-Mail Marketing Mistakes to Avoid - by Submitted on Jun 04, 2012 from Phillip MckenzieWhen you are in a IT lead generation campaign, you have to remember that you need to use an effective communication medium to convey your message. That is a necessity, since we are dealing with the information technology market. It can be a really fickle world when it comes to getting good B2B ...
Views: 851 - How To Deliver On Your Deadline - by Submitted on Jun 04, 2012 from Phillip MckenzieDeadlines will always be part of your business. And you will need to know that, in the information technology business, you will need to strictly meet your deadlines. This makes all the difference in getting the B2B leads you will need to support your business. After all, when it comes to ...
Views: 844 - How to Be More Flexible In IT Lead Generation - by Submitted on May 29, 2012 from Phillip MckenzieGiven today’s increasingly competitive business environment (which is a common theme in the area of information technology), you will agree that being flexible is one important trait that your business should have. Not that it is the magic answer to all your IT lead generation woes. This is just ...
Views: 1114(1 vote) - How to Make Your Website Sell In The Information Technology Market - by Submitted on May 23, 2012 from Phillip MckenzieWanting to make a profit in the web environment? Well, that means you have to get some good IT sales leads to make that happen. And this is where your website enters the picture. You will need a good website that will enhance your ability to generate the B2B leads that you will need. Considering ...
Views: 994 - Telemarketing Services: Will Information Technology Benefit? - by Submitted on May 21, 2012 from Phillip MckenzieAs an entrepreneur, the biggest problem that may make earning profits very difficult is the competition. It is the truth when in the world of information technology. While it may be true that this is a business worth billions, the fact that there are a lot of you creates some complications. What ...
Views: 1146 - What You Can Learn from Yahoo’s Latest Fumbles - by Submitted on May 18, 2012 from Phillip MckenzieLately, the news we hear about tech giant Yahoo! is pretty much on the negative. From a CEO who falsifies his resume, to advertising gimmicks that seem to end up irritating users; things do not seem bright for the information technology giant and their ability to make IT sales leads. It sure ...
Views: 877 - Marketing Mistakes You Might Make In the IT Market - by Submitted on May 16, 2012 from Phillip MckenzieSo, you have this snappy software product that can slash company expenses by half, or you might have a company that is churning out really great software services geared at the IT sector. The problem here is that you do not seem to get enough customers. Why is that so? You might have to take a ...
Views: 765 - Protecting Your IT Systems Better - by Submitted on May 10, 2012 from Phillip MckenzieData security is an important part in the management of any company involved in information technology. Without proper data security measures, a lot of companies will have a hard time dealing with the threats posed by hackers and other inimical activities aimed against them. This is especially ...
Views: 940 - Seven Ways to Get Your Business Going - by Submitted on May 08, 2012 from Phillip MckenzieWhen you are in business, especially in the field of information technology, one challenge that you have to face is in managing it. There is also the issue of risk, which is a very real problem in this business. How you handle it will depend on your skills as an entrepreneur and your ...
Views: 800 - Eight Ways Firms Can Stay Creative In Lead Generation - by Submitted on May 07, 2012 from Phillip MckenzieIn business these days, creativity is the juice that keeps companies going. Given the way globalization has taken over, with more challenges facing entrepreneurs than ever, you will need a way to meet these problems head-on, which leads us straight to creativity. How can we stay creative in ...
Views: 934 - Five Ways to Make Buyers Buy - by Submitted on May 03, 2012 from Phillip MckenzieThe brain can be a powerful tool to make customers buy. And no, I am not talking about your brain. I am referring to your customers. Have you realized that by tweaking your presentation to meet the expectations in the minds of your customers, you can actually make a sale happen? It may sound ...
Views: 972 - Is Telemarketing Be The Future of Your IT Company ? - by Submitted on May 03, 2012 from Phillip MckenzieThis is a question that has long been asked by many entrepreneurs. The IT business has shown itself to be capable of aggressive development. And this can be for your company, too. That is, if your company has the right tools to make that happen. If not, then you ore in a heap of trouble. The ...
Views: 707 - A New Marketing Tactic to Help Telemarketing - by Submitted on May 03, 2012 from Phillip MckenzieTechnology will always change, that is the constant. This can have ramifications for many sectors in society. This is especially true for those in business. Now, the way customers buy has also evolved. We are no longer bound by the need for a brick and mortar stole where you can sell your wares. ...
Views: 708(1 vote) - Should You Outsource Your Computer Security - by Submitted on Apr 25, 2012 from Phillip MckenzieWhen it comes to your business, you will agree that protecting your information technology database is the best investment that you can ever make. You can be sure that whatever business data you have will not be stolen by some hacker or scam. Come to think of it, it can be very costly for your ...
Views: 730 - Is Telemarketing The Right Thing For The IT Industry? - by Submitted on Apr 24, 2012 from Phillip MckenzieThis is a question that many of you are probably wondering about. It can be a challenge to earn some level of profits in the information technology industry. While it may be true that this is a very profitable industry, the mere fact that there are just too many of you serving the same market ...
Views: 663 - How Can Telemarketing Help Improve Your Company’s Sales Performance? - by Submitted on Mar 29, 2012 from Phillip MckenzieGetting your business running smoothly is certainly a challenge that many entrepreneurs in the information technology industry is certainly thinking about. Earning a profit could be even more of a challenge for them. What remains is for the creative ones to look for tools that can help their ...
Views: 1249 - Understanding the complexity of generating IT leads is a challenge that a lot of businesses wish to solve. By unlocking it, IT lead generation campaigns can be a success. - by Submitted on Mar 14, 2012 from Phillip MckenzieThe IT industry can be hard to work on if you do not know the ins and outs of how the industry works. Generating IT leads can even be doubly difficult if do not know how to actually organize the campaign, nor identify who are the prospects that you should talk to. For this reason, let us first ...
Views: 663 - Can The IT Industry Benefit From Lead Generation? - by Submitted on Feb 08, 2012 from Phillip MckenzieOf all the businesses that use lead generation services, the information technology industry is the most surprising user. More so when you hear the method used – telemarketing. Of all the businesses that you can name as the biggest users of lead generation, you probably would not think of ...
Views: 704 - Sales Lead Generation: Bringing More Leads in the IT Industry - by Submitted on Jan 30, 2012 from Phillip MckenzieOver the years, the information technology business has proven itself to be a goldmine of many opportunities. If you think about it, there are plenty of reasons for that observation. The IT industry can practically earn billions every year. Everyone uses information technology, from the smallest ...
Views: 640 - How Can You Generate Warm IT Leads For Your Business? - by Submitted on Jan 23, 2012 from Phillip MckenzieEntrepreneurs these days are thinking of ways on how to best generate leads. One of the most reliable methods is to work with an IT lead generation firm. Sales leads play an important role in any business, but this is especially true in the IT industry. IT leads can be critical in driving your ...
Views: 649 - How Can You Get Warm VOIP Sales Leads Through Lead Generation? - by Submitted on Jan 15, 2012 from Phillip MckenzieIf anything, telecommunication provides unique challenges for an entrepreneur. Of course, if they want to take the lead, then they will need the help of VOIP sales leads. Telecommunication has taken the world by storm. All business and homes require the use of telephones and other communication ...
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