2020 changed the way people shopped. Ecommerce saw a spike while physical stores were shut. Merchants were forced to adopt innovative ways to bridge the gap between in-person and digital shopping experiences.
So, how can ecommerce marketers mirror in-store experiences online? Read on to ... Views: 444
Running a small business or startup in the current dynamic market environment is definitely a gargantuan challenge. It is estimated that more than 29% of businesses fail because they run out of capital. Most times, businesses find it hard to survive because they are unsuccessful in ... Views: 430
A robust employee training program is crucial for both the employer and the employees. Simply put, a well-trained workforce is a more productive workforce with greater job satisfaction.
For the employer, this means better employee retention, higher ROI, and better business performance. So, ... Views: 655
IoT may seem like the new kid in town. But it’s actually been around for quite a long time now.
In 1999, a guy named Kevin Ashton at Proctor & Gamble coined the term ‘Internet of Things’ way before it became as prevalent as it is today.
However, these ... Views: 941
From sending out personalized offers when the customer is in your store's proximity to gauging the competition in the neighborhoods before planning your store locations, businesses are using location intelligence to open new frontiers in business. We've come a long way since a time when tracking ... Views: 792