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Articles from Devin A. Herz | Selfgrowth.com
- RESULTS DRIVEN MARKETING: THE IMPORTANCE OF WEB STRATEGY AND DESIGN - by Submitted on Jun 13, 2019 from Devin A. HerzWhether your business is located in a brick and mortar building or entirely online, having a strong digital presence and well-designed website is essential for business growth. I’m sure you have interacted with a business website that was too slow to load, and the information you were searching ...
Views: 684 - TOP THINGS TO CONSIDER WHEN CHOOSING A BUSINESS CONSULTANT - by Submitted on Jun 06, 2019 from Devin A. HerzEven if you’ve started off managing the marketing of your business strong you will eventually hit a plateau and look for ways to continue growing your business. It is the eternal struggle in business to stay in front of potential clients, create top-notch products, and ensure the best service. ...
Views: 405 - What is Your Logo Saying About Your Business? - by Submitted on May 30, 2019 from Devin A. HerzBranding is an essential aspect of establishing any business. An effective branding strategy can set your business apart in an increasingly competitive market. While most people have a broadly defined idea of what branding means, few truly understand the weight and credibility branding can ...
Views: 423 - Attorney Marketing: Are You Effectively Capturing Leads? - by Submitted on May 20, 2019 from Devin A. HerzWhen the average person is seeking an attorney, they have an urgent matter at hand. Nearly all contact with an attorney is considered a time sensitive matter to the client. From a car accident, newly received divorce paperwork, or pending legal trouble when a client contacts a law office, they ...
Views: 535 - Retention Marketing: Tips To Keep Your Clients Loyal - by Submitted on May 20, 2019 from Devin A. HerzIn this digital era, there are so many offers and gimmicks taking over the internet. With everyone on the hunt for the best deal, how do you keep your clientele loyal to your business? Retention marketing is one the most important strategies your business should be focusing on. You’ve spent ...
Views: 489 - Digital Marketing 101: Digitize Your Direct Mail - by Submitted on Mar 30, 2019 from Devin A. HerzIn part three of our blog series, we’re going to explore direct mail. You may be thinking, aren’t we covering digital marketing in this series? Yes! We’re going to discuss how to bring your traditional mail pieces into the digital era. pURLs To really catch your recipient’s attention, it’s ...
Views: 533 - Business Branding Tips - by Submitted on Mar 25, 2019 from Devin A. HerzOftentimes, business owners believe that branding is simply your logo and the design of your marketing materials. In reality, branding is so much more. Here at Dynamic Marketing Consultants, we’ve seen the power of branding and how it can transform a business. Branding is an intricate part of ...
Views: 527 - How to Attract Potential Clients’ Attention – and Keep It! - by Submitted on Mar 16, 2019 from Devin A. HerzHow to Attract Potential Clients’ Attention – and Keep It! Did you know, Americans are bombarded with an average of 4,000 advertisements a day? With all that competition for customers, how can your business even begin to stand out? By getting clear on the value your business provides, making ...
Views: 459 - "Online Reviews – The digital way to make or break your business " - by Submitted on Mar 14, 2019 from Devin A. HerzIn today’s digital world, online reviews can make or break a business pretty quickly, so handling them with care is super important. Online reviews are one of the most turned to avenues when deciding to do business with a company or not, judging on good reviews, bad reviews, lack of reviews or ...
Views: 366 - "President Obama Shares His Thoughts on the Influence of Social Media on David Letterman’s New Netflix Show " - by Submitted on Mar 11, 2019 from Devin A. HerzLast month, TV icon David Letterman launched his new talk show My Next Guest Needs No Introduction on Netflix. His first guest was President Obama. In his first televised talk-show since leaving office in 2017, President Obama and Letterman discussed everything from parenting and family, the ...
Views: 392 - Print, Audio, & Video Unite in Revolutionary Marketing Collateral - by Submitted on Mar 08, 2019 from Devin A. HerzAre you ready to WOW your next sales pitch? Make a lasting impression with video. Sounds great, but complicated –right? Not anymore! The team at PrintAVizion has created a solution that is so easy to implement and guaranteed to captivate your audience. The PrintAVizion Video Folder has ...
Views: 477 - How to Attract Potential Clients’ Attention – and Keep It! - by Submitted on Mar 06, 2019 from Devin A. HerzHow to Attract Potential Clients’ Attention – and Keep It! Did you know, Americans are bombarded with an average of 4,000 advertisements a day? With all that competition for customers, how can your business even begin to stand out? By getting clear on the value your business provides, making ...
Views: 538 - The 1 Habit That Could Save Your Business From Downturn - by Submitted on Mar 04, 2019 from Devin A. HerzWhy is it that some service-based businesses never slow down while others seem to have peaks and valleys throughout the year? Of course, there are seasonal businesses like lawn mowing or snow plowing, but those aren’t the ones I’m talking about. I’m talking about the businesses that have ...
Views: 447 - 5 Tactics to Boost Direct Mail Response Rates - by Submitted on Mar 01, 2019 from Devin A. HerzWhile email marketing is a great strategy because of its low cost per acquisition, direct mail still has a far better response rate. As physical mail becomes less common, research has shown that 55% of people now look forward to getting mail and over 65% of people feel that mail is far more ...
Views: 536 - Break Away from the Competition with DMC’s MiniZine Solution - by Submitted on Feb 27, 2019 from Devin A. HerzWith everyone glued to their cell phones and tablets these days, we’ve found an effective way to grab your client’s attention with a tangible, printed item. At DMC, one o four specialties is a MiniZine or “mini magazine”. A MiniZine is a unique opportunity to provide your clients with ...
Views: 480 - Three Way to Get More Video Views - by Submitted on Feb 24, 2019 from Devin A. HerzVideo content has been proven to boost conversions and even sales. To get these conversion rates and sales, you first need views. With so much video content streaming out there, the question is: how do you ensure that your videos get noticed? 1. Share Strategically The best way to get the ...
Views: 472 - DMC Knocks it out of the Park,” says Happy Client - by Submitted on Feb 20, 2019 from Devin A. HerzAt DMC, we truly put our heart and soul into our work. We recently worked with our longtime client, Keystone Heart, to create a one-of-a-kind keepsake for their global team. Our team worked with them in researching a gift that would last, then we created unique packaging and even completed ...
Views: 390 - Repeating Success – the key is easier than you think! - by Submitted on Feb 16, 2019 from Devin A. HerzRepeat business, new customers, and referrals don’t happen on their own. It starts with a great experience that “wows” people and makes them want to tell their friends. But then, you need to build on that experience by staying in touch with existing customers while also reaching new people in ...
Views: 445 - A Knock-Out Success Story - by Submitted on Feb 12, 2019 from Devin A. HerzWe’re excited to share a recent knock-out Dynamic Marketing Consultants success story! Over the last few months, the team at DMC has partnered with former boxing champion, Ronald “Winky” Wright. Since retiring, the former middle-weight boxing champion has taken on the Florida housing market, ...
Views: 560 - Norris Needs Wheels - by Submitted on Feb 06, 2019 from Devin A. HerzAs we’ve said before, at DMC, we love giving back to the communities we serve and helping our clients achieve success while working for a greater cause. In addition to helping our clients achieve their charitable goals, DMC takes on some causes of our own, and right now our goal is to help our ...
Views: 441 - 3 Compelling Reasons Why Direct Mail Should be in Your Marketing Mix - by Submitted on Feb 01, 2019 from Devin A. HerzIf you have been investigating where your marketing dollars are best spent you most likely have read that direct mail marketing is a low cost high return on investment option. This article will do a good job detailing out what all the fuss is about with direct mail. Direct mail marketing not ...
Views: 482 - The Super Bowl is all about the commercials! - by Submitted on Jan 30, 2019 from Devin A. HerzThe internet may be buzzing about the historical comeback win for the Patriots last night, but for us in the digital media industry, the Super Bowl is all about the commercials! According to The New York Times, the average cost of a 30-second ad during Super Bowl LI was $5 million, up from ...
Views: 450 - A Win Win Situation: Where Marketing and Charity Come Together - by Submitted on Jan 27, 2019 from Devin A. HerzWe’re so excited to share our recent success stories helping our clients generate money for great causes! At DMC, we’re all about giving back to the communities we serve and we’re very proud of how our efforts have exceeded not only ours, but our client’s expectations. Page Likes and Big ...
Views: 482 - TOP 4 REASONS TO EXPAND YOUR BUSINESS VIA SOCIAL MARKETING - by Submitted on Jan 23, 2019 from Devin A. HerzSocial media marketing is here to stay and now is the time for your business to be taking advantage. Today there are over 3 billion internet users and over 2 billion of them are active on various social media accounts. The important social media sites you should be using to benefit your business ...
Views: 470 - How to Protect Your Online Reputation - by Submitted on Jan 22, 2019 from Devin A. HerzIn today’s technology-dominated society, your online reputation can make or break your business. Whether the information being shared about your business is true or false, how you’re portrayed in the online community becomes a reality in the business world. In order to keep your reputation ...
Views: 459 - Why Business Cards Still Matter - by Submitted on Jan 18, 2019 from Devin A. HerzMost everything we do in business today is digital, from signing contracts to attending meetings. With most business being done online, you may question if business cards still matter. The truth is that business cards are one aspect of business that will not be fully replaced by digital ...
Views: 517 - Green Tech Tips for Earth Day - by Submitted on Jan 16, 2019 from Devin A. HerzToday, as we acknowledge this great planet we live on, it’s important we keep in mind that in order to truly make a difference, we need to “go green” – not just today but every day. Lucky for us, it’s become much easier to be a more energy efficient and environmentally responsible in the work ...
Views: 461 - Event Domination – How to Dominate Your Next Event - by Submitted on Jan 09, 2019 from Devin A. HerzFor those of you that do tradeshows or events: this video is for you! Everyone knows that purchasing vendor space or sponsorships can be expensive. The question then becomes – how are you going to capitalize on it and make sure you get a positive return on investment? In this episode, Devin ...
Views: 583 - How to Grab People’s ATTENTION Instantly! - by Submitted on Jan 04, 2019 from Devin A. HerzDid you know that before reading any text, 60% of your website visitors will watch a video if available? In a business climate dominated by technology, video marketing has emerged as a leading way for marketers to both influence and engage their target audience. While using video content in ...
Views: 620 - How Your Business Can Survive Facebook’s New Algorithm - by Submitted on Jan 02, 2019 from Devin A. HerzIf you haven’t already heard the news that’s been buzzing in the marketing industry, Facebook has updated their algorithm, again. This time, the update will affect what content is shown in users’ newsfeed from businesses, brands,and media outlets. The updated news feed is designed to surface ...
Views: 489 - DMC Knocks it out of the Park, says Happy Client - by Submitted on Dec 26, 2018 from Devin A. HerzAt DMC, we truly put our heart and soul into our work. We recently worked with our longtime client, Keystone Heart, to create a one-of-a-kind keepsake for their global team. Our team worked with them in researching a gift that would last, then we created unique packaging and even completed ...
Views: 477 - Get A Jump Start On Your 2018 Marketing Goals - by Submitted on Dec 21, 2018 from Devin A. HerzRunning a company can be overwhelming. Each day brings new responsibilities, and it’s easy to fall off track and lose sight of what goals need the most attention right now. One of the best things you can do to stay organized and keep your team on track all year long is by creating a full year ...
Views: 555 - Empower Your Employees with Internal Marketing Systems - by Submitted on Dec 16, 2018 from Devin A. HerzUnderstanding the Importance of Internal Marketing Internal marketing is an essential and commonly overlooked part of effective marketing. The internal aspect refers to the marketing relationship a business has with its employees. While focusing on external marketing is vital for raising ...
Views: 525 - DISCOVER THE “POT O’ GOLD” WITH THE BEST MARKETING SOLUTION - by Submitted on Dec 12, 2018 from Devin A. HerzCongratulations, this could be your lucky day! Because now you don’t need the “luck of the Irish” to get your marketing materials past the gatekeeper and into the hands of decision makers. We’d like to present a game-changing, jaw-dropping marketing solution that will instantly grab the ...
Views: 570 - It’s Time to Start Spying on Your Competition - by Submitted on Dec 09, 2018 from Devin A. HerzNo matter what industry you may be in, keeping an eye on what your competition is doing should always be a part of your business strategy. Without doing a little digging, how else would you know what your business is up against? These days, the internet and social media make “spying” on your ...
Views: 523 - Experts in Event Marketing Using Video - by Submitted on Dec 07, 2018 from Devin A. HerzWhile winter may be the season to withdraw and hibernate, it’s been quite the opposite here at DMC! We’ve been busy helping our clients achieve their event marketing goals using unique video solutions. Here’s a look at some of our recent projects: On the Quick We worked with one of our ...
Views: 584 - Take Your Video Marketing To The Next Level - by Submitted on Dec 03, 2018 from Devin A. HerzIf you’re looking to rock out on your upcoming innovative video marketing campaign, DMC should be your next call. More than 85% of companies find success with video marketing, so it’s imperative that your business add video marketing to its strategic toolbox. The right video marketing campaign ...
Views: 553 - Understanding the Importance of Consistent Marketing - by Submitted on Nov 29, 2018 from Devin A. HerzCompanies will schedule brainstorm meetings, and most will leave with a strong list of ways to improve marketing efforts – but fall short on the follow through. This isn’t for lack of trying! It can be discouraging to try something new and find it didn’t work as well as you had hoped. Another ...
Views: 531 - Summer Client Testimonials - by Submitted on Nov 28, 2018 from Devin A. HerzWhile summer may be the time for most businesses to relax, here at DMC we’ve been extra busy helping our clients achieve their marketing goals. We love watching our client’s success stories unfold, and we really appreciate hearing their testimonials about what it’s like working with the DMC ...
Views: 558 - Benefits to Working with a Remote Team - by Submitted on Nov 25, 2018 from Devin A. HerzDid you know that the team at DMC all work remotely? This allows us to truly put together the best team and work with companies world-wide while maintaining the same tight knit relationship. We have the ability to hire the best talent in the industry with no geographic boundaries. Over the ...
Views: 555 - Dynamic Marketing 101: Websites - by Submitted on Nov 22, 2018 from Devin A. HerzWe’re excited to launch a new blog series highlighting the different services offered here at DMC! Each post will cover a strategic feature of a fully executed marketing strategy. We’ll be providing important tips and offer advice to help you build on your own marketing strategy. In part one, ...
Views: 602 - Jaws Drop While ROI Soars with Direct Video Mail - by Submitted on Nov 21, 2018 from Devin A. Herz2018 is here! Are you ready to actually capture your target audience’s attention? Video has been proven to be one of the most effective mediums to convert your clients. But, posting video content to your website and social media is not enough as there are too many distractions pulling your ...
Views: 496 - How A Unique Marketing Campaign Captivates Clients - by Submitted on Nov 18, 2018 from Devin A. HerzAre you looking to reach a larger audience for your business? Of course, you are! Every business strives for more signups, clients, and subscribers. However, the problem lies in how to reach them quickly and without paying an excessive amount in areas that have little return on ...
Views: 565 - Dynamic Marketing 101: Digital Advertising - by Submitted on Nov 16, 2018 from Devin A. HerzIn part two of our blog series, we’re going to take a look at digital advertising. There’s no denying the fact that the world has been rapidly making the shift to digital. Between mobile phones, laptops, tablets, and more, people of all ages are consuming more digital content on a daily basis ...
Views: 562 - WOW Your Clients By Adding a Video Player to Your Sales Collateral - by Submitted on Nov 15, 2018 from Devin A. HerzIt’s important not to limit your content. Having informative, inspired sales collateral helps generate interest, demonstrates value, and builds credibility. What’s the best way to achieve this? With video! Adding a video player to your sales collateral allows you to transform your information ...
Views: 568 - Alexa, how can I market my business for voice search? - by Submitted on Nov 13, 2018 from Devin A. HerzVoice search is no longer just forasking Alexa to tell you the weather or asking your Google Home to call your Mom. Voice search is a growing trend that may actually stick around.Pew Research Center reports 46% of Americans use digital voice assistants, while comScore predicts by 2020 that 50% ...
Views: 562 - PARTNERING FOR SUCCESS - by Submitted on Nov 08, 2018 from Devin A. HerzAt DMC, we provide our clients with a myriad of online marketing services. We aspire to be a one-stop marketing shop for any business looking to grow and attract new clients. That said, as much as we’d like to be able to handle every one of our client’s needs, we know we can’t be masters at ...
Views: 569 - 5 Reasons Why You Need Holiday Marketing This Season - by Submitted on Nov 03, 2018 from Devin A. Herz5 Reasons Why You Need Holiday Marketing This Season We have now entered America’s favorite time of the year again, where the sweet holiday season begins. One minute you’re giving thanks to your loved ones as you share a giant turkey and then you’re heading straight to your favorite camping ...
Views: 593 - Retention Marketing | Retention marketing strategies - by Submitted on Nov 01, 2018 from Devin A. HerzRetention guidance is a optional add-on form of backing that is becoming more and more prevalent in the ecommerce world. The focus of this educational of marketing is to make engaged customers that reward to your collect to shop as soon as when more. It is a shift in focusing lonely more or less ...
Views: 513 - Dynamic Marketing 101: Digital Advertising - by Submitted on Oct 30, 2018 from Devin A. HerzIn part two of our blog series, we’re going to take a look at digital advertising. There’s no denying the fact that the world has been rapidly making the shift to digital. Between mobile phones, laptops, tablets, and more, people of all ages are consuming more digital content on a daily basis ...
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