Launching a public relations campaign can be confronting. Many people are uncomfortable and resist the mere thought of launching a PR campaign. As one client explained to me, he didn’t want to do interviews, he didn’t want to be a star; he simply wanted his business to be successful. I ... Views: 910
The biggest problem that most small business owners have with PR is that they don’t fully understand the process or how it can help build their business or establish their brand. Most think that public relations is only for large corporations or those in the entertainment world and that it has ... Views: 847
As a physician, launching a PR and media relations campaign, you can have a number of objectives. Your aim may be to bring in more patients, to establish your practice, to establish yourself as one of the primary experts in your field, or to separate yourself from the competition. All those ... Views: 784
There are times you can reach the traditional media using some nontraditional means. Blogging, social media and online wire services can offer unique approaches to garnering coverage in print, TV and radio. All of these are different ways to get your message and pitch in front of your target ... Views: 1168
You’ve decided to give your PR campaign a real shot. If you’re not in a position to hire a public relations firm or media consultant and are giving it a stab on your own, learn the ropes before moving forward. It’s important to develop your story, write your press release, build your media ... Views: 825
If you’re reading this in real time, it’s early August, the talk shows are gearing up and getting ready to start production and the monthly magazines are turning their attention to their holiday issues. There is no greater time to launch a public relations campaign than now. But what if you’re ... Views: 1074
Health care is a business and for it to be effective it needs to be treated as one. This has always been true, but never more so than in today's insurance and reimbursement environment. Because of that physician, health care and hospital marketing is more critical than ever. A successful media ... Views: 921
Public relations is the most effective and least expensive way to build your brand, grow your business and establish you as a go-to expert in your field. Whether or not you should launch a media relations campaign should not be the question, because the answer to that is a no-brainer; yes you ... Views: 806
Many people still feel that Public Relations is for celebrities, politicians and professional athletes; those people are missing a huge marketing opportunity to build their business. Do you need to sign more clients, sell more products, increase your cash flow, establish your brand, interest ... Views: 738
You want the fourth quarter to end on a strong note, which is why it’s so important to launch a media relations campaign for the holidays, but even if your end of year plans are set and you’re looking to launch in a big way for the upcoming year, you need to start your PR and marketing no later ... Views: 956
I generally write articles about PR and marketing tips but would like to turn the tables and have you write us for a change. Send us what you believe was the biggest media story of 2010, and why. If we pick your submission, you and I will have an hour and a half PR brainstorming and strategy ... Views: 1044