Some time ago, I went through an exercise from a great article online from Meredith Eisenberg, "The Reverse Funnel - How to Dream BIG and Start Small." It's basically a product development/marketing exercise to get you thinking differently about your products and programs flow.
Long story ... Views: 668
There are five steps to making your dreams come true. First, just play with your idea. Second, let it sit for a while. Third, take that seed of an idea out of the marinade and see how you feel about it. Fourth, get down to business... what do you need to actually make this dream a reality? What ... Views: 680
Grab 'em at the beginning and don't let 'em go.
Powerful beginnings - whether we're talking about short stories or sales pages - are crucial to capturing your reader's attention. If you don't grab her right away, she has no reason to keep reading. And you've lost her.
Conversely, if you've ... Views: 1033
I have a checklist of over 70 types of content that business owners could be writing. That sounds overwhelming, but as a business owner, you probably don't need to write all 70+. And... to keep in front of your market and your community and to establish your credibility, you do need to be ... Views: 501
You need a great beginning in order to grab your readers' attention, but if you don't end just as powerfully, your reader could walk away with a bad taste in her mouth, your content forgotten.
You can take a so-so piece of writing and make it powerful with a good conclusion. If you start with ... Views: 952
I was working with a client in a book writing program, and she was having a hard time figuring out what she wanted to write about. However, one theme that kept popping up for her was that she was passionate about people's stories being told. "There are all these stories out there, and they just ... Views: 755
In order to successfully run your business, you have to focus on more than just the thing you do (coaching, consulting, assisting, bookkeeping, CPAing, etc.). Some people find those other things are not the fun stuff.
Well, I'm here to tell you that it's time to run your business like a big ... Views: 611
Mark and I work from home, and since we're in a smallish, three-bedroom house, we share an office. However, after two-and-a-half years of sharing the office (which personally works just fine), we're finding that the physical arrangement of the furniture no longer serves us.
We have two big ... Views: 837
Whether you're writing fiction or nonfiction (even business writing), all writing tells a journey.
There's a starting point and an ending point. Your job as writer and author is to get your reader from Point A to Point B. The most popular format for a journey story is Joseph Campbell's Hero's ... Views: 584
As a creative, I have tons of projects in the works: two short stories, one short story that could turn into a novel, twelve quilts, three cross-stitch projects, one painting, one creative tool for an upcoming workshop.
I'm in no danger of running out of things to do anytime soon, ... Views: 614