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Articles from Susan Friesen | Selfgrowth.com
- How to Create a Video Marketing Strategy That Gets Results - by Submitted on Jun 25, 2020 from Susan Friesen3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I know it took me a ...
Views: 614 - Your 2020 Guide on How to Get the Most Out of Video Marketing - by Submitted on Jan 16, 2020 from Susan FriesenVideo Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage ...
Views: 612 - 3 Hard Truths About Your Online Business Presence - by Submitted on Jul 01, 2021 from Susan FriesenTales from the Online Marketing Crypt #20 Busting the Fairy Tales You Keep Being Told to Do We’ve been living in a fairy tale this past week. Well, more like a nightmare with this scorching heat that has engulfed the Pacific Northwest with record-breaking temperatures! When I was younger ...
Views: 604 - 3 Reasons You’re Not Making Business Profits (and How to Avoid Them) - by Submitted on May 06, 2021 from Susan FriesenTales from the Online Marketing Crypt #17 Stop Doing These 3 Wasteful Things in Your Business to Start Making Net Profits! “Waste not, want not.” “Don’t waste your breath.” “What a waste of time/space/energy.” The list goes on and I’m sure you’ve either heard or said any number of these ...
Views: 603 - Empathetic Marketing Lessons Learned from my Scythe-Wielding Days - by Submitted on Nov 12, 2020 from Susan FriesenTales from the Online Marketing Crypt - Vol. 6 How to Set Yourself Apart as a Business Leader in Today’s Economy My Dad was, and still is, a practical man. Growing up, he would often give me odd jobs to do on the farm that seemed quite unrealistic to achieve—at least to my 10-year-old ...
Views: 602 - Keep Going Fellow Entrepreneur, You Got This! - by Submitted on Mar 11, 2021 from Susan FriesenTales from the Online Marketing Crypt #13 Embracing the Life of an Entrepreneur During Dark Times “You don’t understand Susan.” This was a part of a conversation I was having with someone not long ago. This person was understandably distraught – they have been dealing with the enormous ...
Views: 601 - 4 Tips to Market Your Small Business Locally - by Submitted on Oct 22, 2020 from Susan FriesenTake Your Seasonal Marketing Strategy to the Next Level Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales. It’s approaching fast, and now’s the perfect time ...
Views: 600 - 3 Easy Steps to Embrace Your Holiday Brand Voice during COVID-19 - by Submitted on Nov 05, 2020 from Susan FriesenHow to Differentiate Your Seasonal Marketing Campaign in 2020 When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business… But defining how you’re going to speak to your customers is ...
Views: 597 - How to Improve Your eCommerce Website - by Submitted on Jul 09, 2020 from Susan Friesen3 Common Problems & Fixes for a Successful Online Store Last week, I shared 5 Steps to Help You Build an eCommerce Store. In this article, I'm building upon that foundation and showing you how to improve your eCommerce website. One of the big reasons why now is the prime time to maintain ...
Views: 596 - Website Spring Cleaning: 6 Tips to Update Your Online Presence - by Submitted on May 13, 2021 from Susan FriesenSee Why Now’s A Great Time To Update Your Website - And How Be honest: how much Spring cleaning did you get to this year? Did you clean out your gutters, sweep out the pantry, organize your closets? What about your business website? Doesn’t it deserve a fresh start too? The truth is ...
Views: 591 - How This One Thing Can Destroy a Client Relationship - by Submitted on Jun 03, 2021 from Susan FriesenTales from the Online Marketing Crypt #18 Why being mindful of clients’ perspectives can keep them supporting your business We all have them. Days when everything pisses us off. In fact, I doubt there’s a human being on this planet who hasn’t been in a bad mood every now and ...
Views: 586 - How Online Membership Is a Win-Win for Non-Profits’ Websites - by Submitted on Mar 04, 2021 from Susan FriesenWhy Not-for-Profits Benefit from Web-Based Membership Functionality If you look around the non-profit world, you might have noticed some significant changes over the past 5 to 10 years around how organizations are acquiring, maintaining and strengthening their membership bases. Something ...
Views: 585 - The (Un)Impressive Life of Fake Instagram Influencers - by Submitted on Feb 11, 2021 from Susan FriesenTales from the Online Marketing Crypt #11 Why You Will Never Get Millions of Instagram Followers (Unless You Fake It) Are you like me and can be impressed quite easily? Or does Shania Twain’s song, “That Don’t Impress Me Much” play as your typical anthem? Lite Brite and ...
Views: 582 - How We Rebranded, Redesigned & Redefined a Small Business - by Submitted on Jan 07, 2021 from Susan FriesenA Case Study on Innovative Sleep Solutions, Surrey, BC The team at eVision Media loves helping small business owners rebrand—from bringing website redesign ideas to life to increasing engagement on social media. It’s not only because we’re passionate about the work, but also because we ...
Views: 578 - Things to Consider When Refreshing Your Brand Identity - by Submitted on Oct 27, 2022 from Susan FriesenBuilding a brand is anything but easy. There’s a long list of things to consider, and it can be very overwhelming. Among many other things, you’ve got to figure out the design of your logo, define your brand identity, and pinpoint your target market. But if you don’t have a background ...
Views: 578 - Playing the Dangerous Comparison Game on Social Media - Tales from the Online Marketing Crypt #10 - by Submitted on Jan 28, 2021 from Susan FriesenTales from the Online Marketing Crypt #10 The Truth Behind the Social Media Gurus They Don’t Want You to Know I’m sure we’ve all done it. Compared ourselves to the seemingly successful people that showcase their achievements on social media. But…it sure can be a dangerous slippery ...
Views: 570 - How to Build a Crisis Response Landing Page - by Submitted on May 07, 2020 from Susan FriesenThe Importance of Updating Your Website for COVID-19 Whether you’re hosting a webinar, giving away a special report, selling a program, or presenting a video series, a landing page inspires your visitors to participate in some way. Creating a crisis response landing page is a bit different ...
Views: 569 - Business in a Slump? 13 Ways to Get Your Motivation Back - by Submitted on Mar 25, 2021 from Susan FriesenTales from the Online Marketing Crypt #14 How to Dig Yourself (and Your Business) Out of a Downward Spiral In my previous Tales from the Online Marketing Crypt, I wrote about it being the one-year anniversary of COVID-19 hitting our world. I shared some of my thoughts on how much of a ...
Views: 561 - Your 2020 Holiday Marketing Guide for Business - by Submitted on Oct 08, 2020 from Susan FriesenHow Will COVID-19 Impact Holiday Shopping? COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year. As marketers, we’ve had to ...
Views: 561 - How to Face Your Fears and Get More Business Leads - by Submitted on Apr 08, 2021 from Susan FriesenTales from the Online Marketing Crypt #15 Whether It’s Riding A Bike Or Making Sales Calls, We All Have to Face Our Fears Let’s talk about fear. What is your deepest fear? Mine is falling. I’m quite certain my fear of falling originated when I was first learning how to ride a ...
Views: 559 - SEO – No Longer a “Nice to Have” Option for Your Business - by Submitted on Feb 18, 2021 from Susan FriesenHow to Find the Best and Most Qualified SEO Expert to Drive Prospects to Your Business Website “If you build it, he will come.” Field of Dreams This is even more true in SEO. We call it website optimization and is no longer a nice to have, it is a Must Have! One of the keys to getting ...
Views: 557 - How to Excel at Engagement-Based Email Marketing - by Submitted on Aug 13, 2020 from Susan Friesen8 Ways to Improve Your Email Marketing Campaigns I’m sure you’ve signed up for digital newsletters in the past (hopefully eVision Media’s!). Thinking back, do you remember what made you engage with a company’s eNewsletter? Chances are, it was one of these three reasons: 1. To get info ...
Views: 553 - Google’s 2022 AI Update: What It Is, How It Works, and How It Can Affect Your SEO - by Submitted on Apr 21, 2022 from Susan FriesenIf there’s one thing Google’s known for, it’s the notoriously obtuse and frequent algorithm updates applied to its search engine. Given catchy names like Big Daddy, Panda, Penguin, and Hummingbird, these updates can have a significant effect on the way search engine optimization is done, and ...
Views: 551 - Personal Branding Strategies for Women in Business - by Submitted on Jul 08, 2021 from Susan FriesenHow a Personal Brand Plan Benefits Your Business Brand You don’t get a second chance to make a first impression. Truer words were never spoken, and they apply to both you and your business. If you’re a store owner, for example, you know that if someone has a negative interaction the ...
Views: 550 - How to Have More Inclusive Brand Marketing—Authentically - by Submitted on Dec 17, 2020 from Susan FriesenAdd Diversity to Your Brand with Integrity & Honesty In recent years we’ve been hearing more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion,” are similar, but they don’t have the exact same meaning. The well-known diversity advocate ...
Views: 546 - Unlocking Success: Step-by-Step Strategies on How to Identify Your Target Audience as a Clinical Counsellor - by Submitted on May 19, 2023 from Susan FriesenAfter spending more than 20 years working in branding, marketing, and web development, I’ve learned a lot about the challenges business owners have to face. And after all those years, one of the things I’ve seen business owners struggle with the most is how to identify their target audience ...
Views: 543 - 5 Important Business Planning Concepts You Need to Define to Avoid Costly Spaghetti Tossing Mistakes - by Submitted on May 05, 2022 from Susan FriesenTales from the Online Marketing Crypt #23 In my previous Tales article, I wrote about the frustration I went through when wanting to do some renovations to our home before moving in this past fall. The resilience-testing story of the original contractor was only one part of my frustrations, ...
Views: 541 - How to Increase Website Traffic & Attract Qualified Visitors - by Submitted on May 26, 2022 from Susan FriesenWhat is the True Purpose of a Business Website? Like it or not, if you own a business, you’ve got to have a properly done website. Most business owners understand this, but unfortunately, there are far too many of them who think they can just haphazardly slap something together and that’ll ...
Views: 540 - How to Create Blog Content to Attract Your Ideal Target Audience - by Submitted on Apr 01, 2021 from Susan Friesen4 Easy Steps to Refresh Your Blog to Get More Qualified Leads If you have a blog, you know that creating fresh, valuable content is key to your overall success. By posting well-written content on a regular basis, you’ll improve your search rankings and drive traffic to your business. But ...
Views: 537 - How to Optimize Your Website for Local Search - by Submitted on Jan 21, 2021 from Susan Friesen7 SEO Strategies to Optimize Your Local Business Website In the past year (has it really been a year since we first went into COVID-19-mode?!), we’ve heard a lot about the #ShopLocal movement. Especially over the holidays, people were focused on buying gifts within the community to support ...
Views: 535 - The Key To Smart Branding - by Submitted on Aug 19, 2021 from Susan FriesenI know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the ...
Views: 534 - Get More Website Leads & Grow Your Sales - by Submitted on Feb 13, 2020 from Susan Friesen9 Easy Ways to Increase Online Conversions So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you’re not even getting a trickle. So what ...
Views: 531 - Your 2022 Guide on How to Get the Most Out of Video Marketing - by Submitted on Nov 25, 2021 from Susan FriesenVideo Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with ...
Views: 521 - Using SEO To Inform Your Website Content Strategy - by Submitted on Sep 02, 2021 from Susan FriesenIsn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part! The trouble is how your website looks is only half the battle. ...
Views: 517 - Tales from the Online Marketing Crypt #9 : Why Cheap Websites Are More Expensive Than You Think - by Submitted on Jan 14, 2021 from Susan FriesenTales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do ...
Views: 514 - How to Set Social Media Goals for 2022 - by Submitted on Nov 11, 2021 from Susan FriesenCreate the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere, and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s ...
Views: 505 - Is Your Business Brand Identity Memorable Enough? - by Submitted on Mar 18, 2021 from Susan Friesen5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors? When building a memorable business brand, these ...
Views: 499 - One Big Reason Your Newsletter Open Rate is Low and What to do About it - by Submitted on Mar 21, 2022 from Susan FriesenHow many newsletters do you receive in a given day, week or month? If you’re anything like me, it could be in the hundreds! But more importantly, how many do you actually click on to read? I bet that number is substantially less. Do you know why that is? Why are you skipping past those ...
Views: 490 - 10 Important Reasons to Update Your Business Website - by Submitted on Sep 16, 2021 from Susan FriesenTaking your Stale, Tired, and Clunky Website to an Income-Generating Machine Have you ever come across a website that looks old and stale? What impression did that leave you? Many business owners don’t realize the importance of updating their websites. But much like your wardrobe, websites ...
Views: 489 - Navigating the Marketing Maze: How to Choose the Right Marketing Agency and Avoid Getting Burned by a Bad One - by Submitted on Aug 10, 2023 from Susan FriesenI hate to admit it, but the marketing industry has a bad reputation. To be fair, if you know how to choose the right marketing agency, they can be the difference between whether your business soars to new heights or struggles to get off the ground. But if you end up choosing the wrong one, ...
Views: 487 - 3 Ways to Help Your Business Become a Trusted Brand - by Submitted on Jul 07, 2022 from Susan Friesen3 Ways to Help Your Business Become a Trusted Brand When it comes to generating leads and making sales, one of the most important elements is the ability to build trust and rapport with potential customers. This is tough enough at a brick-and-mortar store, but when you’re selling your ...
Views: 483 - How To E-A-T Your Way to the Content Google Likes - by Submitted on Jun 10, 2021 from Susan FriesenFollow These EAT Guidelines to Improve Your Website SEO You know what they say – you are what you eat. Of course, when people say this, they’re usually discussing your diet, and how your food choices impact your health. But what about the health of your website? Turns out what your ...
Views: 481 - eVision Media’s Top Marketing Blogs of 2021 + Why They’re So Popular - by Submitted on Dec 30, 2021 from Susan FriesenOur Top 10 Marketing Articles of 2021 Here at eVision Media, we’re passionate about helping entrepreneurs and small business owners build their businesses, define their brand identities, and bring their dreams into reality. It’s why I started this business, and it’s why I and my team ...
Views: 466 - How We Helped A Local Consultant Get More Visibility (And Become A Bestselling Author!) - by Submitted on Dec 13, 2021 from Susan FriesenA Case Study On Douma Leadership Apologies if I sound like a broken record, but there are some things that are so important in the world of digital marketing, that I can’t say them enough. One: you need a good website. And two: a good website isn’t enough. Even if you know this, of ...
Views: 465 - How One of Our Longest-Running Clients Has Kept Us as Busy as We’ve Kept Her - by Submitted on Apr 04, 2022 from Susan FriesenA Case Study On Quantum Ascendance Here at eVision Media, we are a full-service marketing agency that offers a wide range of services, including custom website design and development, eCommerce marketing, SEO and SEM marketing, social media marketing and management, logo and graphic design, ...
Views: 464 - How We Showed One Vancouver MedSpa It IS Possible To Find a Great, Trustworthy Marketing Agency - by Submitted on Jun 24, 2021 from Susan FriesenLike we list on our website, our Canadian-based agency provides just about every service you could require for digital marketing: logo and graphic design, custom website design and development, SEO and SEM marketing, social media marketing, content writing, copywriting, newsletters, and strategy ...
Views: 463 - Where To Delegate Your 2022 Marketing Budget - by Submitted on Oct 14, 2021 from Susan Friesen4 Essential Business Marketing Budget Tips I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022. Business goals start with marketing. ...
Views: 463 - 9 Ways To Make Your Blog More Engaging - by Submitted on Jul 22, 2021 from Susan FriesenSimple Blogging Tips To Get You More Raving Fans Knowing how to make your blog engaging is one of the most important elements of any smart digital marketing strategy. I encourage all small business entrepreneurs to start blogging, because a blog can dramatically increase brand awareness ...
Views: 457 - What Does SEO Do for a Website? - by Submitted on Aug 18, 2022 from Susan FriesenIf you’re a business owner, you’ve probably got a website. And for those of you who do have a website, chances are you’ve at least heard of the term search engine optimization, otherwise known as SEO. Even if you’re completely inept when it comes to technology, and don’t know the first ...
Views: 453 - Want More Leads and Sales? Stop Making This Common Website Mistake - by Submitted on Jun 09, 2022 from Susan FriesenNew entrepreneurs have wonderfully enthusiastic energy about them; it’s an exhilarating time for sure. They’re ecstatic that their vision is coming to fruition, and thrilled to showcase the website they created. Naturally, they want to tell the world about what they do and have big hopes and ...
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