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Articles from Susan Friesen | Selfgrowth.com
- How to Have More Inclusive Brand Marketing—Authentically - by Submitted on Dec 17, 2020 from Susan FriesenAdd Diversity to Your Brand with Integrity & Honesty In recent years we’ve been hearing more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion,” are similar, but they don’t have the exact same meaning. The well-known diversity advocate ...
Views: 546 - How to Hire a Brand Designer That’s Right for Your Business - by Submitted on Apr 15, 2022 from Susan FriesenWhen you’re trying to build a profitable business, branding is everything. No matter what products or services you’re trying to sell, without the right branding, it’s going to be hard to gain recognition, inspire trust, or communicate the right message to potential customers, and as a result, ...
Views: 445 - How to Improve Your eCommerce Website - by Submitted on Jul 09, 2020 from Susan Friesen3 Common Problems & Fixes for a Successful Online Store Last week, I shared 5 Steps to Help You Build an eCommerce Store. In this article, I'm building upon that foundation and showing you how to improve your eCommerce website. One of the big reasons why now is the prime time to maintain ...
Views: 596 - How to Increase Website Traffic & Attract Qualified Visitors - by Submitted on May 26, 2022 from Susan FriesenWhat is the True Purpose of a Business Website? Like it or not, if you own a business, you’ve got to have a properly done website. Most business owners understand this, but unfortunately, there are far too many of them who think they can just haphazardly slap something together and that’ll ...
Views: 540 - How to Keep People on Your Website Longer - by Submitted on Jul 30, 2020 from Susan Friesen7 Easy eCommerce & Business Site Marketing Strategies It’s a simple equation: the more time people spend on your website, the more likely they are to convert into a lead or sale. So...do your website visitors like what they see when they land on your site, or are they leaving after a few ...
Views: 640 - How to Make a Million Dollars in Your Business—and Why You Probably Won’t - by Submitted on Oct 29, 2020 from Susan FriesenWhat’s essential before your business can grow to the next level I’m sure you’ve seen the headlines: “5 Steps to Creating a Million-Dollar Business” “How to Make a Million Dollars in 30 Days” or how about ”How to Make a Million Dollars Online in 2 Minutes” (Yes, this is a ...
Views: 677 - How to Make the Right First Impression with Your Homepage Headline - by Submitted on Oct 31, 2018 from Susan FriesenA new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a ...
Views: 796 - How to Marie Kondo Your Website - by Submitted on Jun 27, 2019 from Susan Friesen9 Website Redesign & Refresh Tips You’ve probably heard of Marie Kondo by now: she sparked a whole movement of decluttering, and has a Netflix show called “Tidying Up With Marie Kondo.” Also known as the KonMari method, her focus is on organizing your home by getting rid of items that do ...
Views: 821 - How to Nail Social Media for eCommerce - by Submitted on Jul 16, 2020 from Susan FriesenYour Guide to eCommerce Social Media Marketing Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales. But your accounts aren’t just platforms for sharing content and engaging with visitors to ...
Views: 723 - How to Optimize Your Website for Local Search - by Submitted on Feb 27, 2017 from Susan Friesen13 Strategies to SEO Optimize Your Local Business Website If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic. Since many marketing ...
Views: 1053 - How to Optimize Your Website for Local Search - by Submitted on Jan 21, 2021 from Susan Friesen7 SEO Strategies to Optimize Your Local Business Website In the past year (has it really been a year since we first went into COVID-19-mode?!), we’ve heard a lot about the #ShopLocal movement. Especially over the holidays, people were focused on buying gifts within the community to support ...
Views: 535 - How to Optimize Your Website for Voice Search - by Submitted on Feb 18, 2019 from Susan FriesenVoice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now ...
Views: 1282 - How to Pivot Your Small Business Strategy During the COVID-19 Crisis - by Submitted on Mar 26, 2020 from Susan FriesenEasy Ways to Create a Coronavirus Crisis Management Plan As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving ...
Views: 721 - How To Properly Use Lead Generation That Results in More Sales - by Submitted on Jun 14, 2015 from Susan FriesenTell tale signs you’re leaving money on the table and how to create more sales with your marketing Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it’s a form of advertising and to others, it’s getting more known on Social Media. Still others see ...
Views: 1322 - How to Protect Your Business from Cyber Crime - by Submitted on Aug 08, 2017 from Susan FriesenIs your business secure? It may not be. Many unscrupulous individuals are operating online looking for new ways to exploit honest people. I was recently pulled into a scam enacted by someone yet to be identified via a freelance work website. Because of how personally this affected me and my ...
Views: 1337 - How to Set Social Media Goals for 2022 - by Submitted on Nov 11, 2021 from Susan FriesenCreate the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere, and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s ...
Views: 505 - How to Set Social Media Goals in 2020 - by Submitted on Jan 30, 2020 from Susan FriesenCreate the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s ...
Views: 627 - How to Set Your Social Media Goals For 2018 - by Submitted on Jan 10, 2018 from Susan FriesenSocial media experts are everywhere and there are many varying opinions on what’s ahead in the constantly changing landscape. In this post we’re going to look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content ...
Views: 1046 - How to Stay One Step Ahead of Changing Customer Behaviours - by Submitted on Sep 16, 2019 from Susan Friesen5 Ways to Align Your Business Practices to Manage Consumer Behaviour In today’s digital world, where people want instant gratification, it can sometimes feel like keeping customers happy is a moving target. Shifts in customer behavior, demographics and preferences can change so fast you ...
Views: 698 - How to Take a Solo-Entrepreneurship to the Next Level - by Submitted on Nov 13, 2016 from Susan Friesen5 Members Every Growing Business Needs on Their Team Many businesses begin as a solo-entrepreneurship. With one person who has a vision, passion and skill that compels them embark on a journey so they can make a difference in the world and build a successful business along the way. But ...
Views: 1051 - How to Target Your Ideal Clients with Digital Newsletters - by Submitted on Jul 15, 2018 from Susan Friesen5 Ways to Create the Right Content for Your Audience This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your ...
Views: 965 - How to Use Empathetic Marketing in Your Social Media Strategy - by Submitted on Jun 18, 2020 from Susan Friesen4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay ...
Views: 685 - How to Use Instagram to Build Your Business Brand - by Submitted on Aug 26, 2018 from Susan Friesen3 Ways to Start a Brand-Centric Social Media Strategy Instagram has quickly become a dominant force in social media and you’ll be surprised how effective it can be for your business. A brand-centric™ social media strategy is a great idea before starting any social promotion. You’ll not ...
Views: 816 - How to Use the Power of Storytelling to Boost Your Brand - by Submitted on Aug 01, 2024 from Susan FriesenThere are a million and one ways to promote your brand and what it has to offer. But no matter how you’re promoting your brand, your efforts can and will be improved by the power of storytelling. According to Stanford professor Jennifer Aaker, “Stories are remembered up to 22 times more ...
Views: 188 - How to Use the Power of Storytelling to Boost Your Brand - by Submitted on Aug 01, 2024 from Susan FriesenThere are a million and one ways to promote your brand and what it has to offer. But no matter how you’re promoting your brand, your efforts can and will be improved by the power of storytelling. According to Stanford professor Jennifer Aaker, “Stories are remembered up to 22 times more ...
Views: 189 - How to Use the Power of Storytelling to Boost Your Brand - by Submitted on Aug 01, 2024 from Susan FriesenThere are a million and one ways to promote your brand and what it has to offer. But no matter how you’re promoting your brand, your efforts can and will be improved by the power of storytelling. According to Stanford professor Jennifer Aaker, “Stories are remembered up to 22 times more ...
Views: 202 - How to Use Twitter Social Videos to Boost Your Business Visibility - by Submitted on Jul 04, 2017 from Susan FriesenWhy Incorporating Video on Your Twitter Account is Good For Social Marketing Last month I shared several articles and video eTips on the use of video marketing for your business, especially in the realm of social media marketing. But an often overlooked video marketing option is using ...
Views: 1207 - How to Use ‘Voice of Customer’ Tools for Your Business - by Submitted on Oct 02, 2019 from Susan FriesenListen to Your Audience to Meet Consumer Expectations Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)! I’m referring to listening to what your audience actually wants ...
Views: 827 - How Video Establishes “Know, Like and Trust” With Your Target Audience - by Submitted on Jun 13, 2017 from Susan FriesenTips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases your target ...
Views: 961 - How We Helped A Local Consultant Get More Visibility (And Become A Bestselling Author!) - by Submitted on Dec 13, 2021 from Susan FriesenA Case Study On Douma Leadership Apologies if I sound like a broken record, but there are some things that are so important in the world of digital marketing, that I can’t say them enough. One: you need a good website. And two: a good website isn’t enough. Even if you know this, of ...
Views: 465 - How We Helped a Local Payment Processor Create a Brand That Stands Out in a Crowd of Giants - by Submitted on Feb 12, 2024 from Susan FriesenA Case Study on Lucid Payments In late 2021, the founder and CEO of Lucid Payments, Surge Cumiskey, contacted us looking for help with her website. She was disappointed with the one she had at the time, and unimpressed with the lacklustre services she was receiving from the agency that built ...
Views: 274 - How We Rebranded, Redesigned & Redefined a Small Business - by Submitted on Jan 07, 2021 from Susan FriesenA Case Study on Innovative Sleep Solutions, Surrey, BC The team at eVision Media loves helping small business owners rebrand—from bringing website redesign ideas to life to increasing engagement on social media. It’s not only because we’re passionate about the work, but also because we ...
Views: 578 - How We Showed One Vancouver MedSpa It IS Possible To Find a Great, Trustworthy Marketing Agency - by Submitted on Jun 24, 2021 from Susan FriesenLike we list on our website, our Canadian-based agency provides just about every service you could require for digital marketing: logo and graphic design, custom website design and development, SEO and SEM marketing, social media marketing, content writing, copywriting, newsletters, and strategy ...
Views: 463 - How Your Small Business Can Easily Leverage AI - by Submitted on Nov 20, 2023 from Susan FriesenIt’s been less than a year since ChatGPT was launched, and already it’s changed the business landscape in ways we can only begin to imagine. But even a few years ago, if you’d told me I’d soon be publishing an article on how to use AI for small business, I would have thought you were out of ...
Views: 322 - In the Know: Health and Wellness Website Legalities - by Submitted on Dec 27, 2018 from Susan FriesenWhen Health Consulting Businesses are Legally Responsible One thing the internet is infamous for is being a source of advice for our health and well-being. It doesn’t matter where we turn there is someone with a website telling us what to do to lose weight, slow down ageing or treat our ...
Views: 847 - Is it Time for a Website Makeover? - by Submitted on Feb 27, 2020 from Susan Friesen8 Critical Reasons to Update Your Website I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale. What did you feel in your gut when you landed on it? What was your first impression? I’m guessing it wasn't good, and ...
Views: 637 - Is Jealously the Biggest Culprit in Thwarting Your Business Growth? - by Submitted on Aug 15, 2017 from Susan FriesenWhy Gratitude is One of the Biggest Keys to Success No magic pill, wand or formula was applied in creating this success story. While Social Media can have many benefits to business growth, there’s an underlying, negative-based energy many people experience that could very well be ...
Views: 901 - Is Social Media Really Worth It for a Small Business? - by Submitted on Sep 19, 2016 from Susan FriesenAs a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment. Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it ...
Views: 989 - Is Video Marketing right for you and where should you use it? - by Submitted on Jun 20, 2017 from Susan FriesenWhy Video Marketing Garners Great Results for Business Owners and Entrepreneurs Video marketing is a hot topic for us lately and for good reason. Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such ...
Views: 942 - Is Your Business Brand Identity Memorable Enough? - by Submitted on Mar 18, 2021 from Susan Friesen5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors? When building a memorable business brand, these ...
Views: 499 - Is Your Website Just Another Wordpress Site? - by Submitted on Apr 02, 2015 from Susan FriesenThe biggest reason why you're not getting leads and sales. Back when I first became a web developer, Wordpress never existed. It was first released on May 27, 2003 (yes, I've been at this longer than that!) Of course, back in the beginning, it wasn't at all what it is today but everything ...
Views: 1056 - It’s Time to Get Serious About Voice Search Optimization - by Submitted on Mar 07, 2019 from Susan FriesenHow to Create an Effective SEO Strategy for Your Business Website Last week I talked about what voice search technology https://evisionmedia.ca/how-optimize-website-voice-search/ means for your business. It’s such an important topic that I decided to write a second part related to SEO this ...
Views: 706 - Keep Going Fellow Entrepreneur, You Got This! - by Submitted on Mar 11, 2021 from Susan FriesenTales from the Online Marketing Crypt #13 Embracing the Life of an Entrepreneur During Dark Times “You don’t understand Susan.” This was a part of a conversation I was having with someone not long ago. This person was understandably distraught – they have been dealing with the enormous ...
Views: 601 - Key Elements of an Effective Book Launch Page: 13 tips to creating a book launch page that sells - by Submitted on Feb 14, 2017 from Susan FriesenYour dream of writing a book is finally complete. Congrats. But now what? What's the best way to get your book campaign off to a big start? Last week I wrote about the importance of incorporating landing pages into your website to aid in your business marketing efforts so this week, I ...
Views: 1070 - Key Steps Before Implementing an Online Marketing Plan - by Submitted on Sep 25, 2017 from Susan FriesenPart One: You Have a Website; Now How Do You Attract New Clients? Having a website doesn’t do much for your business if no one visits it. Try these initial steps to marketing your website online. Whether a big corporation or a solo-entrepreneurship, there is likelihood some form of online ...
Views: 983 - Looking to Redesign Your Logo? Here’s What You Need to Know - by Submitted on Mar 03, 2023 from Susan FriesenBuilding recognition and familiarity for your brand can be a lengthy and difficult process. Not only do you have to create your visual brand, including your logo, but you also have to ensure that you’re putting those various elements in the right places where your ideal customers will see ...
Views: 386 - Making the Most of Facebook Live for Your Business - by Submitted on Feb 15, 2018 from Susan Friesen5 Steps to Getting Great Results with Your Live Broadcasts Facebook Live is a free streaming tool you can use to boost your business. But before you dive in there are some key factors to take into consideration to avoid risking losing your credibility. Facebook Live is an excellent way to ...
Views: 1109 - Marketing for Interior Designers: Building Brand Exposure - by Submitted on Jan 03, 2019 from Susan Friesen4 Interior Design Marketing Strategies It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why? Traditional marketing methods such as radio or print ads aren’t usually as effective as they are for people ...
Views: 806 - Navigating the Marketing Maze: How to Choose the Right Marketing Agency and Avoid Getting Burned by a Bad One - by Submitted on Aug 10, 2023 from Susan FriesenI hate to admit it, but the marketing industry has a bad reputation. To be fair, if you know how to choose the right marketing agency, they can be the difference between whether your business soars to new heights or struggles to get off the ground. But if you end up choosing the wrong one, ...
Views: 487 - Nurturing Your Practice: A Guide to Marketing for Therapists - by Submitted on Sep 25, 2023 from Susan FriesenAs a therapist or clinical counsellor, it can be tough to make yourself stand out amongst the plurality of professionals with whom you’re competing. All things considered, marketing for therapists can actually be a pretty difficult endeavour, not least here in Canada, where therapists are ...
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