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On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Donna Gunter | Selfgrowth.com
- Business Planning: Your 17-Point New Year's Business Inventory and Cleanup - by Submitted on Jan 16, 2010 from Donna GunterA new year always brings New Year's resolutions, as well as the urge to purge things from your life and business and begin anew. I caught the decluttering bug between Christmas and New Year's Day this year and removed from my office many boxes of physical materials that had served me well once ...
Views: 1097(2 votes) - How to Market Benefits vs Features - by Submitted on Jan 11, 2010 from Donna GunterOne of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Even though this skill is critically important, I would guess that less than 10% of business owners truly ...
Views: 771(1 vote) - What To Do If Your Facebook or Twitter Account is Hacked - by Submitted on Jan 11, 2010 from Donna GunterUnfortunately, this scenario is a reality for all of us who use social networking -- it's not a matter of IF your Twitter or Facebook account will be hacked, but simply WHEN. I've been on the receiving end of messages from my friends whose accounts have been hacked. The message typically ...
Views: 824(1 vote) - 7 Strategies for Building Online Relationships with Industry VIPs - by Submitted on Nov 19, 2009 from Donna GunterOne of the most difficult aspects of being an independent service professional is being seen as credible and as a viable expert in your industry. Until recently, that process often took years and required an investment of much blood, sweat and tears. Ultimately, it wasn't until you paid your ...
Views: 870(3 votes) - 15 Powerful Ways to Promote Your Teleclass - by Submitted on Nov 19, 2009 from Donna GunterTeleclasses, also referred to as teleseminars, teleconferences, and webinars (with the added component of seeing a presentation) provide a platform for online service business owners to connect virtually with prospects around the world via a teleconference bridge line and share information with ...
Views: 1925(2 votes) - How to Become Your Industry's Leading Expert in 30 Days - by Submitted on Nov 18, 2009 from Donna GunterMany online solo service professionals wonder how they will ever become known in their industry, given the easy access to the abundance of information found online. Almost everyone claims to be an expert, so it stands to reason that some percentage of that group are charlatans. How do you ...
Views: 685(2 votes) - Ethical Bribes: 10 Most Effective Client Attraction Device Giveaways - by Submitted on Nov 18, 2009 from Donna GunterOne of the quickest ways to build your email marketing list is by creating an ethical bribe, or what I refer to as a client attraction device. This free giveaway serves to entice visitors to your site to sign up for your email list because they want to access your solution to their problem ...
Views: 925(1 vote) - 7 Reasons Why an Online Business is the PERFECT Business for Introverts - by Submitted on Nov 12, 2009 from Donna GunterI recently realized that much of my 1970's childhood upbringing both enhanced my natural tendency toward introversion and prepared me to own a virtual online business. I grew up out in the country, about 10 miles out of town. My friends lived 10 miles from town in other directions (about 20 ...
Views: 2377(4 votes) - How to Use Your Ezine Thank You Page to Create a One Time Offer - by Submitted on Nov 16, 2009 from Donna GunterMany times, when you sign up for a free giveaway or purchase an item, you are taken to an OTO (One Time Offer) page, where you'll be given the opportunity to purchase a "never to be seen again, one time offer," which is a product that has been discounted for one time only during this one ...
Views: 956(2 votes) - Business Planning: 4 Steps to Creating Your Online Business Model Blueprint - by Submitted on Nov 11, 2009 from Donna GunterI'm in the process of completely rethinking my business model, and that will be my primary focus as I plan this year's business retreat for myself. Your business model doesn't have to be at all complex, but should provide the guiding force for all that you do, like guiding you to the ...
Views: 637(2 votes) - Top 8 Signs of ECommerce Fraud: How to Detect Fraudulent Credit Card Transactions - by Submitted on Nov 10, 2009 from Donna GunterWhen you have an online component of your business, experiencing ecommerce fraud is becoming the rule rather than the exception. No longer is it a matter of "if" this will happen to you but "when" it will happen to you. I did some quick research and was astounded at the extent of fraudulent ...
Views: 918(1 vote) - Twitter Marketing: How to be Follow-Worthy on Twitter - by Submitted on Nov 10, 2009 from Donna GunterI often get asked the question, "How do I get more followers on Twitter?" Many of my clients want to pay a sum of money for the latest scheme to get them 10,000 new followers in 24 hours or some such nonsense as that. As in all marketing strategies, it's not the number that counts. Rather, ...
Views: 565(1 vote) - Amazon.com Marketing: How to Get Your Blog Published on Amazon's Kindle - by Submitted on Oct 25, 2009 from Donna GunterAmazon's Kindle is a electronic book-reading device that allows people to purchase and download electronic versions of books, newspapers, and magazines. Now, you can have your blog available to Kindle readers, as well. Best of all, you can get paid for this strategy. However, you don’t get to ...
Views: 1697 - Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags - by Submitted on Oct 25, 2009 from Donna GunterTwitter, as a popular social networking platform, is a viral marketing strategy all on its own, especially if your followers like your tweets and retweet them to their followers. However, I've recently noticed another trend in Twitter usage that increases its viral marketing capabilities through ...
Views: 1180 - Ezine Marketing: How to Triple Your Ezine Opt-ins With a Squeeze Page - by Submitted on Oct 23, 2009 from Donna GunterFor years I've resisted the urge to create a squeeze page for my email newsletter. A squeeze page is a one-page site, or a landing page on a site, that has one call to action: convince the visitor to enter her name and email address to join your list and/or receive your giveaway. On a ...
Views: 1314 - Internet Marketing: The #1 Marketing Mistake Made By 75% of Online Business Owners - by Submitted on Oct 23, 2009 from Donna GunterEvery day, my inbox is filled with emails promoting yet another new marketing strategy or promising results that will cure all of my marketing ills. Most of the strategies are flash-in-the-pan -- here today and gone tomorrow because the next new strategy has been discovered. A few newer ...
Views: 1128 - 5 Best Strategies to Develop a Responsive Email List - by Submitted on Oct 23, 2009 from Donna GunterI see the well-known Internet marketing gurus do this all the time -- they begin to try and sell to me when I first opt into their list. This has worked quite well for them over the years, but I think the tide is turning and people are generally becoming more marketing-savvy. Your list members ...
Views: 1267 - Social Networking: 7 Strategies to Finding Your Target Market on Twitter - by Submitted on Oct 20, 2009 from Donna GunterSocial networking using Twitter seems to be the most popular way to connect today, from celebrity Ashton Kutcher's challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so ...
Views: 1961(4 votes) - Social Networking: 10 Steps to Finding Your Target Market in Facebook - by Submitted on Oct 20, 2009 from Donna GunterEveryone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Marketing on social networking sites like Facebook, Linkedin, and Twitter can help you increase the size of your email list and help you grow your business. The key to ...
Views: 1622(2 votes) - 5 Most Effective Online Continuity Program Models - by Submitted on Oct 19, 2009 from Donna GunterContinuity programs are the "new" online business model that has recently escalated in popularity. No longer is it good enough to simply sell information products for a one-time sale or sell your services online. Instead, online business owners need to seriously think about changing their ...
Views: 1527(7 votes) - 7 Secrets to Successful Keyword Research - by Submitted on Oct 19, 2009 from Donna GunterAs people search for information online, they use a series of words, what are referred to as keywords, to find the information that they are seeking. Keywords are the core of any market research conducted by an online business owner. Just like the Yellow Pages Directory groups listings by ...
Views: 1395 - 5 Secrets to Creating a Powerful Google Profile - by Submitted on Oct 19, 2009 from Donna GunterI often want to find out more about someone before I decide to do business with that person. To get the information that I need, I Google the person's name and see how well-known they are online and what they have to say. What I discovered in my search is that their social media profiles, ...
Views: 1406 - How to Create Your Target Market Profile - by Submitted on Oct 17, 2009 from Donna GunterMuch has been written on how to locate and define your target market. However, there is a problem with this process. Once you have defined that target market, you're probably completely overwhelmed with all the details and facts you have collected about this target market and have absolutely no ...
Views: 4343 - 8 Secrets to Fill Your Business in 60 Days - by Submitted on Oct 17, 2009 from Donna GunterRecently I was asked in an interview to imagine that I was starting all over again, and as a newbie, how I would fill my business in 60 days. Things have changed tremendously since I began my online business in 1999, mostly for the better. Most of the steps, however remain the same. ...
Views: 1300 - 3 Secrets to Avoiding Isolation as an Online Entrepreneur - by Submitted on Nov 14, 2009 from Donna GunterIn my first foray into the self-employed world, I created stenciled floorcloths and wallhangings and sold them in juried craft shows around New England. I did what all of the authors of self-employment books said to do -- turned my hobby into a business. What I discovered rather quickly that ...
Views: 1346 - Internet Security: 8 Proven Tactics to Eliminate Threats from Spam, Viruses, and Hackers - by Submitted on Oct 16, 2009 from Donna GunterAs an online business owner, you face treacherous Internet security risks every single time you're online. Viruses, hackers, and spam await you at every turn. The reality is that these threats are always going to be a component of being online and doing business online. Unfortunately, they ...
Views: 1291 - How to Stand Out: Differentiate Your Business with Authenticity - by Submitted on Oct 16, 2009 from Donna GunterI had lunch several years ago with a colleague in a networking group. We talked about many things and were trying to get to know each other so that we could better understand what might make a great referral for the other. One of the things he told me caused me to chuckle because it was so true, ...
Views: 1176 - The 4 Secret Questions You MUST Answer Before Seeking Joint Venture Partners - by Submitted on Oct 16, 2009 from Donna GunterIf I had to begin my business again from scratch, I would look at forming strategic alliances and seeking joint ventures partners much sooner in my business growth plan. Asking a more successful business owner to help you promote your site or to form an alliance where you both benefit is one of ...
Views: 1625 - How to Set Up an Online Affiliate Program to Sell Your Products and Services - by Submitted on Feb 25, 2009 from Donna GunterI consider Amazon.com to be the Internet pioneer for establishing affiliate programs. Their strategy to permit others to sell their products for a commission on affiliate websites has single-handedly help them become an Internet powerhouse and has resulted in Amazon.com becoming a household ...
Views: 654 - 10 Best Strategies to Massively Increase Your Visibility Online - by Submitted on Feb 18, 2009 from Donna GunterIncreasing online visibility is the goal of most online business owners. After all, without visibility, you have no traffic and thus no business. However, when you start to research how to increase your online visibility, you discover so many options, yet have so little time for research and ...
Views: 672 - 5 Secrets to Moving the Free Line With Your Client-Capturing Device - by Submitted on Feb 12, 2009 from Donna GunterOnce upon a time, in the dark ages of Internet marketing (only about 10 years ago in Internet years), all an online business owner had to do was stick an email opt-in form on her site and request visitors to join her list. Simple, wasn't it? Then, the legion of spammers began to grow and ...
Views: 532 - 10 Steps to Testing the Viability of Your Online Business Idea That Won't Break the Bank - by Submitted on Jan 07, 2009 from Donna GunterThe economic recession is pushing more and more people to consider self-employment. Starting an online business is a very low-risk way to put your toe in the entrepreneurial pond because the start up costs are minimal, the overhead is low, and the returns can be high. Despite these benefits, ...
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