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Articles from Sydni Craig-Hart | Selfgrowth.com
- 5 Easy Ways to Turn Your Website Into An ATM - by Submitted on Jan 26, 2014 from Sydni Craig-HartIt goes without saying that to be taken seriously in the business world today, you MUST have a website. One of the first things prospective clients will do when introduced to you and/or your brand is to "Google" you to see if what you have to offer is what they need. You want to make sure ...
Views: 1039 - 5 Simple Shortcuts to Creating GREAT Newsletter Content When You're Short On Time and Hate To Write - by Submitted on May 05, 2014 from Sydni Craig-HartSince we launched the current version of the Smart Simple Marketing brand back in 2009, by far one of the most effective marketing strategies we've used has been our email newsletter. We've sent it out every week since March 2010 and have never missed a single issue. Because of that, every ...
Views: 958 - 5 Simple Steps to Growing Your Business With Gratitude - by Submitted on Nov 04, 2011 from Sydni Craig-HartThough we live in a modern, fast paced society, spend a lot of time communicating via text message, email and social media, and are extremely pressed for time, there is NO substitute for grace and expressing your appreciation in business. This is especially true when it comes to thanking those ...
Views: 810 - 5 Small Business Marketing Tips Every Business Owner Needs To Know - by Submitted on Sep 21, 2012 from Sydni Craig-HartHaving an arsenal of small business marketing tips can help you catapult your business to success. As a business owner, you should be constantly searching for small business marketing tips that can be used in your business. This will ensure that your marketing efforts are always fresh and ...
Views: 810 - 5 Steps to Banishing Distraction and Procrastination - by Submitted on Dec 07, 2012 from Sydni Craig-HartProcrastination and distraction instantly derail your efforts to grow your business and achieve your goals. Follow these five steps to banish distraction and work more efficiently: Step 1 - Get honest with yourself. This step is hard for most people. It can be difficult to admit that ...
Views: 897 - 5 Steps To Being More Productive Each Day - by Submitted on Sep 09, 2011 from Sydni Craig-HartWhen you're a service professional, you are only paid for the time you spend on client projects. Therefore, maximizing your work time is key to the profitability of your company. So, when you run your solo business from home, it's important to create a productive work environment where you ...
Views: 942 - 5 Ways to Use Social Media to Build Your Email List - by Submitted on Jul 25, 2014 from Sydni Craig-HartYou want to build your email list. You also want to grow your social media following. While both marketing techniques can be effective in and of themselves, using them together gets you better results. If you have a large following on Facebook or Twitter, just imagine being able to capture ...
Views: 1013 - 5 Ways to Use Your iPhone to Grow Your Business - by Submitted on Jan 20, 2012 from Sydni Craig-HartI just joined the Apple family by getting my first iPhone a couple of months ago! I've been having so much fun with all the cool features and completely understand why when you go Mac, you never go back! If you are a new user like me or considering getting an iPhone, I wanted to share a few ...
Views: 916 - 5 Ways to Use Your Website to Get Clients and Increase Your Income - by Submitted on Aug 31, 2012 from Sydni Craig-HartYour business website can't be successful without a plan. Before you launch, you need to have a clear and focused vision of what you want visitors to do. This way, you can create a plan for you and any service providers you hire to follow. How do you develop a plan? You start with setting ...
Views: 800 - 7 Common Webinar Mistakes (and How To Avoid Them) - by Submitted on Nov 07, 2014 from Sydni Craig-HartA webinar is one of the most involved – and most rewarding – arrows in your marketing quiver. Because webinars include a lot of moving parts like opt-in pages, social integration, audio/visual components, and slide shows, it’s no wonder that many small business owners commit these 7 common ...
Views: 870 - 7 Easy Ways To Increase Your Income With Past Clients - by Submitted on May 26, 2013 from Sydni Craig-HartStudies consistently show that clients who have purchased from you once are likely to do so again, IF they are given the opportunity to do so. In fact, INC magazine says that "Acquiring new customers is expensive (five to ten times the cost of retaining an existing one), and the average spend of ...
Views: 779 - 7 Memorable Steps To Accomplish Your 2014 Goals - by Submitted on Jan 03, 2014 from Sydni Craig-HartLet me be honest with you. I HAVE A HARD TIME STAYING FOCUSED. Whew, it feels good to get that out (more on this later). Just last week, my husband, Wil, and I finished putting onto paper our major business goals for 2014. We have some projects scheduled and prospects in the pipeline already ...
Views: 1128 - 7 Small Business Advertising Ideas That Rock - by Submitted on Aug 31, 2012 from Sydni Craig-HartUncover the 7 small business advertising ideas that will help you grow your business to a huge success. Having a variety of small business advertising ideas at your fingertips is a necessity for any business owner who wants to build his business and succeed in his niche. While there are ...
Views: 690 - 7 Subject Line Tricks to Get Your Emails Opened - by Submitted on May 31, 2014 from Sydni Craig-HartYou get it. You need to be sending a regular email newsletter to stay in touch with prospects, create sales opportunities and increase engagement with your audience. What happens as soon as you hit send? You start looking at your reports to see who and how many people are opening your ...
Views: 1125 - 7 Tips for Organizing Your Marketing Efforts - by Submitted on Jan 02, 2012 from Sydni Craig-HartJoseph Ghabi once said: "Your life will begin changing the moment you decide that you want it to." I've found that the same is true for growing your business. If you want to see different results than what you've seen in the past, you must make a heartfelt decision to do things differently. ...
Views: 947 - 9 Easy Ways to Get More Clients NOW - by Submitted on Sep 20, 2013 from Sydni Craig-HartYou've heard it said that "action speaks louder than words." When it comes to growing your business and increasing your revenue, action screams 10x louder than then wishing, planning AND words combined. I see so many entrepreneurs stuck in their business and not enjoying the income they could ...
Views: 1076 - 9 Ways to Use Email to Boost Your Revenue NOW - by Submitted on Nov 23, 2013 from Sydni Craig-HartDid you know that... • 91% of consumers reported checking their email at least once a day. (ExactTarget) • 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study) • For every $1 spent, $44.25 is the average return on ...
Views: 983 - A Simple Follow Up to Create More Profits In Your Business - by Submitted on Feb 27, 2013 from Sydni Craig-HartHow many times have you attended a networking event, had a number of great conversations with ideal prospects, collected a bunch of business cards and never followed up? Perhaps more times than you'd care to admit. The bad news: You likely missed out on a number of key opportunities to ...
Views: 856 - A Simple Formula for Effective Marketing - by Submitted on Aug 30, 2011 from Sydni Craig-HartYou have started a small business. Congratulations! Now, what is more important than starting a business? STAYING IN BUSINESS! We discussed recently the importance of having a powerful mindset that will support all of your business and life goals. It's also important to have the proper ...
Views: 797 - A Super Simple Guide to Podcasting - by Submitted on Sep 24, 2011 from Sydni Craig-HartAccording to HubSpot in 2010, 45% of all Americans are aware of podcasting, while 23% of Americans listen to podcasts. This has increased from 11% in 2006. It is also estimated that 70 million people have listened to or viewed a podcast. So there's a high likelihood that a fair number of your ...
Views: 887 - Anatomy of an Email: How to Craft Emails That Get Opened and Clicked - by Submitted on Aug 29, 2014 from Sydni Craig-HartWhy do some of your emails get high open rates, while others sit in people's inboxes collecting dust? If your open rates and click-through rates are inconsistent, it could be because you're not following a strategic email blueprint. This article will outline the specific elements that should ...
Views: 855 - Common Pitfalls That Are Killing Your Business (Despite Your Best Efforts) - by Submitted on Jun 26, 2012 from Sydni Craig-HartLove it or hate it, marketing is a necessary part of creating a successful business. If you happen to reside in the "hate it" camp, it could be because you feel like marketing means you have to be pushy, sales-y or fake. We've all had the experience of having someone try to "sell" us and it ...
Views: 809 - Connect With Your Clients On Their Terms - And Increase Your Profits! - by Submitted on May 27, 2011 from Sydni Craig-HartIf you want to fill your pipeline with prospects and increase your income, you have to speak the language of your ideal clients. When you speak their language, you'll be able to connect with them on a deeper level and show that you understand their problems. Some solo professionals struggle ...
Views: 492 - Consistently Increase Your Revenue With Email Marketing - by Submitted on Jul 14, 2013 from Sydni Craig-HartEmail campaigns are a highly effective way to deliver interesting and valuable content to every prospective, current and past customer. They provide the perfect medium for the personal touch you need to create incredible relationships - the kind of relationships that build trust and earn you ...
Views: 760 - Creating A Webinar That Converts: The Timing, Format, And Structure Of Your Next Webinar - by Submitted on Oct 16, 2014 from Sydni Craig-HartIf you’re using webinars to grow your business, there is nothing more important than the timing, format, and structure of your presentation. Some marketers argue that these technical aspects of your presentation are even more important than the content itself! Why? Because it is the ...
Views: 979 - Critical Website Mistakes - Is Your Site Driving Away Clients? - by Submitted on Aug 31, 2012 from Sydni Craig-HartYour website is the number one marketing resource for your business. But far too many small business owners aren't using this important online real estate to its full potential. With the wrong approach, your website goes from a marketing asset to a liability. Even if you're not a web ...
Views: 583 - Develop Rock Solid Confidence In Your Ability To Succeed - by Submitted on Apr 14, 2013 from Sydni Craig-HartFeeling hesitant about what you're trying to accomplish affects all of us at one time or another. If you're ready to own your value and create more success in your business, it's time to move away from "I don't know if I can do this... " to "This is what I'm going to accomplish!" Shifting ...
Views: 776 - Easy Video Marketing Tips You Can Use Right Now - by Submitted on Sep 25, 2011 from Sydni Craig-HartI'll be the first to admit it. When video marketing started getting popular, I was NOT feeling it. Looking back, I can see it was because I was WAY over thinking it! ("What will I talk about?" "Don't I need a lot of equipment?" "I've got to get cute every time I shoot a video!!") As I ...
Views: 786 - Email Frequency - How Often Should You Email Your List? - by Submitted on Jul 10, 2014 from Sydni Craig-HartYou click send, take a deep breath, cross your fingers, and mutter 'the email frequency prayer': Please let me be sending this at the best possible time. Please let people actually open it. Please let people click on the links. Please don't let my email frequency be too ...
Views: 962 - Enroll Your Next Client Within Days - by Submitted on Nov 27, 2011 from Sydni Craig-HartIf you entered a contest that challenged you to enroll one new client next week, how would you go about doing so? Imagine that the stakes are VERY HIGH. The prize, $100,000 if you could just get one new client to work with you in your business. Would $100,000 be enough to get you excited about ...
Views: 822 - Find the Best Marketing Strategies for YOUR Business - by Submitted on Jul 03, 2011 from Sydni Craig-HartMarketing your business is not a one-time event. Rather, it is an ongoing process that you execute repeatedly to present your solutions to those that are already looking for them. To do this easily and effectively, you need a plan to follow each day, each week and each month in order to create ...
Views: 462 - Five Keys to a Stable Foundation for Successful Business - by Submitted on Aug 26, 2011 from Sydni Craig-HartThere is a fundamental truth about construction. Any building that is constructed has a better chance at lasting on bedrock than on sand. That is a guarantee! This is why it is so important that your business has a solid foundation. How can you make sure that this is the case with your ...
Views: 874 - Focus Now - 3 Tips to Channel Your Energy and Get Your Work Done! - by Submitted on Jan 26, 2013 from Sydni Craig-HartCan you relate to this: "How do I train myself to be able to focus like a laser and do things in a step-by-step process that makes sense?" This is an excellent question because left UN-checked; this habit will create a never-ending cycle of wasted time, wasted effort and unfinished projects ...
Views: 905 - Focus on the Transformation and Get More Clients - by Submitted on Jun 26, 2011 from Sydni Craig-HartWhen you think about talking with prospective clients about what you do, you may be tempted to tell them all about how you do what you do. But think about it - is that really what they want to know? Are they really interested in exactly what you do? In most cases, they aren't. In reality, ...
Views: 455 - Get Better Results With Less Time And Effort With A Lazy Email Newsletter - by Submitted on May 10, 2014 from Sydni Craig-HartYou see the need to stay in touch with your clients, prospects and supporters. You likely have great intentions of doing so. But for some reason, getting your newsletter out the door consistently just isn't happening. You might be time crunched (but who isn't), don't have a clue what to write ...
Views: 935 - Get Clear! How to Gain Clarity So You Can See More Success - by Submitted on Dec 10, 2011 from Sydni Craig-HartClarity about what you want in your business is absolutely priceless. If you've ever been stopped dead in your tracks because you don't know what to do first or where to go, you can appreciate that. Knowing what you want to accomplish, even if you have no idea how to get there, is the first step ...
Views: 953 - Get Focused in 5 Easy Steps - by Submitted on May 03, 2011 from Sydni Craig-HartDo you feel like you're working all of the time and struggling to get your tasks done? When you're unproductive and disorganized, you'll get further and further behind on your goals and feel even more overwhelmed. It's common feeling but fortunately, there's an easy fix. Being an entrepreneur ...
Views: 683 - Get the Facts: How Multitasking Is Hurting Your Business - by Submitted on Dec 25, 2012 from Sydni Craig-HartSkype is open. Instant message programs are pinging. Your unread email count is rising. Your browser has 8 tabs open. There are 5 documents open on your desktop. Your calendar alerts are popping up and you stop to send a quick text. Sound familiar? You probably think you're being efficient, but ...
Views: 910 - Growing Your Email Marketing List to Build Trust and Increase Profits - by Submitted on Sep 18, 2011 from Sydni Craig-HartA smart, simple way to engage ideal prospects is to leverage email marketing. Why? There are so many great reasons, not limited to the fact that: 1. Most everyone has an email address. 2. You can schedule your messages in advance. 3. You can personalize your messages and really ...
Views: 587 - Hire Yourself, Fire Your Boss - by Submitted on Apr 29, 2013 from Sydni Craig-HartI have no doubt that you are an amazing administrative professional. The skills that you currently possess may be enough for you to get starting in your new career as a Virtual Assistant. Although you will need to acquire new skills (as normal), the base knowledge and skillset that you possess ...
Views: 1117 - How Can You Eat An Elephant - by Submitted on Apr 29, 2013 from Sydni Craig-HartRunning a business has been compared to eating an elephant! That is a weighty thought when you consider that an elephant may not be able to fit into your home, let alone on your dinner plate. Similarly, thinking about starting a business (or keeping up with the one you have) may seem ...
Views: 1125 - How Can You Keep Your Client Work Organized? - by Submitted on Apr 06, 2013 from Sydni Craig-HartAre you a Virtual Assistant who is looking for an easy way to collaborate with you clients and stay organized? If you are having difficulty staying organized in working with your clients, you may have too many locations where you store stuff. For example, if you have 5 different clients that ...
Views: 999 - How to Ask For (and Get) the Right Referrals - by Submitted on Oct 21, 2011 from Sydni Craig-HartDo you want to work with more of your ideal clients? Would you like to save time on marketing and get better results? Do you desire to become a recognized expert in your field? You can do all this and more when you build your business by referral. If you ask for and encourage referrals, ...
Views: 804 - How to Choose the Right Marketing Strategies for Your Business - by Submitted on Jul 29, 2012 from Sydni Craig-HartWhat is a marketing strategy? I like to define it as "a process that allows you to concentrate your limited resources on the greatest opportunities to increase your visibility, sales and income." For example, let's say you have the goal to enroll 3 new clients within the next 30 days. You ...
Views: 852 - How to Craft Awesome Newsletter Content - by Submitted on Jul 18, 2014 from Sydni Craig-HartThe number one question I hear from small business owners regarding their newsletter content is, "What should I be writing about?" Many small business owners mistakenly believe that they shouldn't email their list unless they have something new and noteworthy to share. Still others are under ...
Views: 858 - How to Create a Marketing Plan to Meet Your Goals - by Submitted on Nov 18, 2011 from Sydni Craig-HartAs you think back over the last year of your business, are you pleased with your results? I hope so. I am proud of what you accomplished and you should be too! Are there some goals that you didn't quite reach? If so, you're not alone! Being goal oriented and stretching yourself is part of being ...
Views: 809 - How To Create A Solutions-Based Business - by Submitted on Jun 30, 2012 from Sydni Craig-HartOuch, I'm in pain over here! It doesn't matter who you are or what you do. If you can solve my problem, I will happily give you my time and money. We each have a pain that needs healing, an itch that needs scratching, or a problem that needs a solution. And we're on the hunt for that ...
Views: 777 - How to Create A Tribe Of Raving Fans That Grow Your Business For You - by Submitted on Jan 26, 2014 from Sydni Craig-HartDon't you love it when you receive a compliment? You likely feel validated, intelligent, successful and helpful. Don't you also feel more confident? Especially when the compliment has to do with your work and your business? Of course you do! Even better, don't you LOVE it when you ...
Views: 938 - How to Create A Website That Makes You Money - by Submitted on Sep 21, 2012 from Sydni Craig-HartIs your website doing all that it can to bring you new leads and build trust with your prospects? If not, you could be missing out on loads of clients who need exactly what you have to offer. With a few changes to your approach, you can turn your website into the number one tool that generates a ...
Views: 822 - How to Create an Easy Referral System for Your Spa or Salon - by Submitted on Nov 29, 2012 from Sydni Craig-HartReferrals are the lifeblood of your business. You need a consistent flow of referrals from your existing clients to achieve your weekly sales goals. A well designed referral program taps into your clients' networks rather than relying on you to make one-on-one connections. Don't be one of ...
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