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Articles from Kevin Waddel | Selfgrowth.com
- Green Energy PR: Cutting Through the Hype and Clutter - by Submitted on Nov 27, 2011 from Kevin WaddelThe green energy industry is at a critical juncture. On the one hand you have a myriad of U.S. and international incentives helping to drive industry growth, including investment and production tax credits , carbon taxes, greenhouse gas cap and trade legislation, and loan guarantees. On the ...
Views: 570 - Where Do We Go From Here? - by Submitted on Aug 02, 2010 from Kevin WaddelWith the stock market roiling around these days, issues still remain about the nation’s financial services organizations. In addition, the financial reform bill continues to wend its way through Congress and how it all turns out remains a question. Where do things stand from a credibility ...
Views: 569 - Environmental Consulting PR-Anna Martinelli - by Submitted on Sep 25, 2011 from Kevin WaddelAs environmental crises loom ever closer, environmental consulting pr becomes an increasingly important line of work. Environmental consulting firms today act as safeguards of our planet’s survival by ensuring that companies comply with essential environmental regulations. But here’s the ...
Views: 568 - PUBLIC RELATIONS NEW YORK POISED FOR RECOVERY - by Submitted on Jan 28, 2011 from Kevin WaddelIt appears that the Public Relations New York scene has survived the economic downturn and is poised for a recovery following a period of contraction, layoffs and budgetary cutbacks as a result of clients retrenching. The industry has proven itself to be fairly resilient. Here’s why… ...
Views: 567 - What it Takes to Make it at a PR New York firm these Days - by Submitted on Mar 11, 2011 from Kevin WaddelEvery day a number of resumes cross my desk from young hopefuls seeking a career in PR, particularly PR New York as this town is deemed to the capital of the trade. What does it take to make it at a PR New York firm? The ability to multitask at the speed of sound and the willingness to take on ...
Views: 565 - Win awards! A classic Green IT PR strategy - Anna Martinelli - by Submitted on Aug 21, 2011 from Kevin WaddelThese days, it’s cool to be green. While this is great for the environment, it makes it tricky to design a Green IT PR campaign that truly distinguishes any single Green IT firm within a crowd of tree-huggers. There is however, one Green IT PR strategy that never seems to fail. And that’s ...
Views: 564 - Hedge Fund PR: Some Tips - by Submitted on Oct 20, 2011 from Kevin WaddelHedge fund managers have long been known for secrecy and a desire to shun the spotlight. However, the business has become highly competitive and many hedge fund operators are coming to the realization that they need an advantage and perhaps that’s where hedge fund PR comes in… What good is ...
Views: 563 - Public Relations Companies/Agencies Benefit from Increase Financial Service Relations - by Submitted on Mar 11, 2011 from Kevin WaddelWith the stock market performing well and the financial reform bill behind us, financial services firms are once again increasing their marketing communications budgets – much to the delight of Public Relations Companies/Agencies everywhere. Why? A couple of reasons. First, they need to ...
Views: 563 - Technology public relations firms use every weapon to give their clients a leg up on the competition - by Submitted on Jul 29, 2011 from Kevin WaddelIt seems that every generation has the ability to change the world. Some would say it is the duty of every single generation to do everything that they can possibly think of to make the world a better place. More often than not, nine times out of ten, this achieved through the use of technology. ...
Views: 561 - Environmental Public Relations Becomes A Critical Function - by Submitted on Jun 19, 2011 from Kevin WaddelEnvironmental public relations have emerged as a critical corporate function. Today, all enterprises – large and small -- must consider the environmental issues in their communication processes owing to the impact that these issues have in each community, involving public opinion, prompting ...
Views: 557 - Fighting the NIMBY Syndrome with Energy Storage PR-Anna Martinelli - by Submitted on Sep 24, 2011 from Kevin WaddelDemand for energy storage is being simultaneously stimulated and quashed. On the one hand, proliferation of renewable energy sources, the emergence of the smart grid, and the development of hybrid vehicles call for the constant development of new energy storage technologies. On the other hand, ...
Views: 556 - High tech PR firms have to convince people to purchase their clients’’ goods and services - by Submitted on May 24, 2011 from Kevin WaddelToday, brand new computers sell for upwards of a thousand dollars. And these computers are not even the most expensive computers that are currently available on the market. Sometimes, consumers are hesitant to buy the most expensive and most innovative personal computer as soon as it hits the ...
Views: 554 - Management consulting firm public relations - by Submitted on Apr 22, 2011 from Kevin WaddelManagement consulting firms, like many other businesses, can reap dividends from a strategic approach to public relations. This holds true for all types of firms. Small firms: When you’re a small fish in a big pond, differentiation is key – as is demonstrating that small size doesn’t mean ...
Views: 552 - Accounting firm social media strategy to combat bad press - by Submitted on May 06, 2011 from Kevin WaddelThese days, times are tough. People have trouble making their mortgage and car payments at the end of each and every month. Many working class, lower income, and middle class stay at home parents have had to get a second, or even a third job in some extreme circumstances to be able to just ...
Views: 549(1 vote) - Law firm social media strategy to convince people lawyers aren’t that bad - by Submitted on May 31, 2011 from Kevin WaddelIf a random person on the street of any major metropolitan city in the United States of America and is pressed for their favorite lawyer joke, it may take them a few seconds to come up with one. This is of course not for a lack of trying, or because they can’t think of one, but instead, it is ...
Views: 549 - Healthcare Public Relations: Vast Opportunities - by Submitted on Apr 16, 2012 from Kevin WaddelThe demand for qualified healthcare public relations pros continues to outpace all occupations and is expected to continue to do so well into the future, according to many experts. Why? The demand for good healthcare public relations personnel will increase because of the need to keep the public ...
Views: 547 - Green energy PR initiatives are a great way to reach out to the public - by Submitted on Sep 25, 2011 from Kevin WaddelThe human race as walked a precarious line ever since the dawn of the industrial revolution. Ever since trains needed steam to run, humans have be perennially searching for a better and more efficient means of energy generation. Scientists have been struggling with this dilemma for many years. ...
Views: 540 - An environmental public relations strategy is all about exposure - by Submitted on Nov 13, 2011 from Kevin WaddelHaving an environmentally friendly firm, is something that has become very popular. The media has swooned over companies taking initiatives and making substantial changes to their business models, so not doing anything is simply lost publicity. You may be in either one of two positions right ...
Views: 538 - FINRA Updates Financial Services Social Media Guidelines - by Submitted on Sep 17, 2011 from Kevin WaddelThe adoption of financial services social media may be getting a boost as FINRA recently released its long-awaited update on its usage. Some of the highlights include the fact that broker-dealers don’t have to track every message sent through social media -- only ones that relate to business ...
Views: 538 - Law Firm PR - by Submitted on Jun 17, 2011 from Kevin WaddelGreat news for law firm PR professionals and those considering the specialty – a report recently posted online say that salaries for professionals in that field are on the rise! There’s actually a lot of information online about law firm PR. Let us take a brief inventory to see if it ...
Views: 538 - High Tech PR: Stay Connected - by Submitted on Apr 20, 2012 from Kevin WaddelHigh tech PR is about establishing a dialogue. Two way communications between a company and various constituents. A well-orchestrated high tech PR program will enable your company to establish connections and remain engaged with your market and customer base. More than being a participant, ...
Views: 534 - Law Firm Use PR to Establish Trust - by Submitted on Mar 13, 2011 from Kevin WaddelTo me, law firm PR seems like one of the most challenging and interesting specialties one can pursue in the field of public relations. For example, an in-house consultant may be responsible for communicating the details of sensitive legal matters to the press. The press and public may be anxious ...
Views: 532 - Essential law firm public relations tactics - by Submitted on Dec 15, 2011 from Kevin WaddelLaw firms like any other service cannot quite get the same type or amount of publicity as say a product manufacturer. At Makovsky + Company, we understand this very well, as we are in the service sector. How we mange our image and get media exposure is a complex amalgamation of marketing and ...
Views: 531 - Healthcare PR firms can help medical practitioners deal efficiently - by Submitted on May 24, 2011 from Kevin WaddelRecent changes in public health care policy, have brought many long simmering tensions to light. For far too long, the rich have had unfiltered access to top quality healthcare while poorer individuals and families have to forgo treatments early one in a misguided attempt to save money in the ...
Views: 530 - Healthcare public relations firms allow new practitioners to get a leg up on the competition - by Submitted on Jun 24, 2011 from Kevin WaddelThese days, college graduates have a multitude of options when choosing a career. More often than not, young upstarts want to have good benefits, a steady salary, and room to move up the corporate ladder. With these fundamentals securely in place, anything is possible and the sky is most ...
Views: 526 - Top PR Firms: How to Improve the Selection Process - by Submitted on Jan 23, 2012 from Kevin WaddelWhat makes for a top PR firm? One could look at rankings by billings. Certainly a tried and true barometer. One could also do a quick check on what firms are the largest in the industry by asking a few business friends. Again, another way of accomplishing the task of identifying one of the ...
Views: 526 - Financial services public relations can help recover from a public relations nightmare - by Submitted on Jul 22, 2011 from Kevin WaddelIn these dark economic days, financial services providers are faced with some serious problems. They are faced with the difficult taks of asking for the publics trust after almost bringing the world economy to its kness. A second Great Depression was nearly avoid through intense government ...
Views: 523 - Technological PR firms have to use modern advances like social media to serve their clients interests - by Submitted on Aug 02, 2011 from Kevin WaddelNow is a time for considerable change for the human race. Things are a foot that not necessarily threaten the way of life currently enjoyed by millions of people, but perhaps are percolating with the possibility of drastically altering the way individuals from all walks of life interact with ...
Views: 520 - Law Firm Public Relations: More Than Awareness But Client Acquisition & Retention - by Submitted on Mar 21, 2012 from Kevin WaddelLaw firm public relations should promote relevant firm news, such as partner announcements, noteworthy clients, case accomplishments and, of course, the firm’s intellectual capital. But what about if your law firm isn’t general practice, and has a specialty or many specialties? If you are ...
Views: 519 - Advertising vs. Public Relations for Law Firms - by Submitted on Sep 09, 2011 from Kevin WaddelVery often, advertising and public relations are confused. Yes, it is true that the two practices have something in common. They both have the ultimate goal of getting the brand or firm’s name out to the public in a positive way. However Law Firm public relations seems to be a lot more credible ...
Views: 518 - Energy efficiency PR is needed to educate consumers - by Submitted on Nov 12, 2011 from Kevin WaddelHaving an energy efficiency PR strategy is something that many companies attempt, yet few do so effectively. Do not be one of those firms. In fact, having a bad energy efficiency PR campaign may inflict more harm then good, negating it’s value and wasting precious company resources. To have ...
Views: 514 - Financial Services Social Media: Some Guidelines - by Submitted on Jan 10, 2012 from Kevin WaddelGiven the highly regulated environment in which financial firms operate, it is little wonder that few such firms have undertaken full-blown social media programs. Most firms have opted to take “baby steps” in dealing with the brave new world wrought by social media. However, the adoption of ...
Views: 514 - Hedge fund public relations firm are trusted allies of financial services providers - by Submitted on Jun 28, 2011 from Kevin WaddelThe global near meltdown of the world economy has a considerable effect on how private investors spend their money. Private investors want to ensure that they have a reasonable chance of a decent return on their investment; otherwise there is no point to investing it, if money is tight. In the ...
Views: 514 - Green Energy Public Relations Continues to Gain - by Submitted on Jun 19, 2011 from Kevin WaddelThe green energy industry is at a critical juncture. On the one hand you have a myriad of incentives helping to drive industry growth, including investment and production tax credits, carbon taxes, greenhouse gas cap and trade legislation, loan guarantees and economic stimulus packages. On the ...
Views: 513 - Consumer healthcare public relations firms can help medical practices remain financially viable - by Submitted on Aug 26, 2011 from Kevin WaddelThe past three years have been exceptionally difficult for the economy of the United States of America. The financial collapse of 2008 has proven itself to be a nasty thorn in the side of the American economy, the effects of which are still being felt to this very day. No other event has had ...
Views: 512 - Hedge Fund PR: Attracts Customers, Increases Assets Under Management - by Submitted on Dec 17, 2011 from Kevin WaddelHedge fund PR programs can be a great way to attract new investors and increase assets under management, something that can result from simply being more accessible to the media. Fund managers can offer the media valuable information and insights on the state of the market. They can also ...
Views: 512 - High Tech PR Revitalized - by Submitted on Dec 17, 2011 from Kevin WaddelHigh tech PR lets companies go where the customer is - physically, mentally, strategically, and financially. An educational news article on the benefits of a certain supply chain solution lets the customer become knowledgeable on their own noninvasive terms. By giving them access to data when ...
Views: 512 - Technology PR Cutting Through the Clutter - by Submitted on Feb 19, 2012 from Kevin WaddelA day doesn’t pass when some company or another is touting some breakthrough technology. It’s no wonder that the media dedicated to covering the world of technology has become jaded and cynical. This is story that has become all too familiar to those engaged in the practice of technology PR. ...
Views: 511 - High Tech Public Relations: Still About Making Connections - by Submitted on Sep 27, 2011 from Kevin WaddelEffective high tech public relations is still all about making connections. Key targets include customers and potential customers; reporters; influential bloggers; industry and investment analysts; government officials, among others. Today’s audiences are more mobile than ever before in ...
Views: 507 - New York City Public Relations Trends-Anna Martinelli - by Submitted on Sep 09, 2011 from Kevin WaddelIt should come as no surprise that New York City, a hot spot for so many industries, is leading the way in the ever-changing PR landscape. Let’s take a look at some of the shifts that are occurring within the world of New York City public relations. First, New York City public relations ...
Views: 507 - Public Relations NYC: Smog & Clutter - by Submitted on Jan 23, 2012 from Kevin WaddelI wanted to write about the public relations NYC scene so I decided to conduct a simple search via Google using the words: public relations NYC. In 0.69 seconds, according to the Googlemeter (I made that up, by the way), I had about 63,200,000 results… Wow, I thought, a simple search using the ...
Views: 507 - Environmental PR initiatives help change the minds of their intended targets - by Submitted on May 16, 2011 from Kevin WaddelIn the modern era, it can be all too easy to take things for granted. Many of the modern trappings that we have come to depend on in order to make our lives easier and more productive can seem like a right and not a privilege. This is an easy assumption to make because many people currently ...
Views: 503 - Private equity public relations firms had to think outside the box in order to protect their client’s interest - by Submitted on Sep 09, 2011 from Kevin WaddelPrior to the 2008 financial collapse, times were very good. Investors were willing to take risks and had the general perception that it really was the best of times and certainly not the worst of times. Flush with confidence, private investors were more than willing to go out on a limb in ...
Views: 502 - Public relations agencies exist to help their clients deal with bad press - by Submitted on Jun 07, 2011 from Kevin WaddelAs any high school-er will more than willing to tell anyone who will listen knows, image is everything. How a person or entity is perceived is paramount in whether or not that person or entity will succeed in their various pursuits. If people think a person is cool, then they will undoubtedly ...
Views: 502 - Technology Public Relations or Performance Recognition - by Submitted on Mar 25, 2011 from Kevin WaddelOne way to define technology public relations is by calling it performance recognition. Companies in the technology industry can best utilize public relations to gain recognition for what they do. Most of the companies in the technology industry are making advancements every day. It is ...
Views: 502 - Implementing a comprehensive mobile computing PR strategy - by Submitted on Dec 16, 2011 from Kevin WaddelSales of apps and mobile computing devices ahs surged in the last decade is expected to grow tremendously world wide, surpassing the personal computer as the primary electronic device in a household. Gone are the days of a clunky desktops, and limited Internet connectivity. And just as the punch ...
Views: 501 - Effective Pitching Practices for Healthcare Public Relations - by Submitted on Apr 15, 2011 from Kevin WaddelHealthcare public relations efforts are fueled by effective pitching and landing coverage. Through developing relationships with targeted reporters and news outlets, healthcare companies and organizations can better inform the public of their mission, policies and practices. Here is some advice ...
Views: 499 - Financial Technology Public Relations - by Submitted on May 17, 2011 from Kevin WaddelIt’s no secret that financial services professionals can benefit greatly from a smart and strategic approach to public relations. But it’s also worth noting that companies specializing in financial technology public relations can benefit from the same thing. Often, financial technology ...
Views: 499 - Selecting the best environmental consulting public relations firm - by Submitted on Nov 13, 2011 from Kevin WaddelWhen it comes to environmental consulting public relations, the biggest obstacle is actually having people pay attention and act upon your message. You can pour all the money and resources in the world into your environmental consulting public relations campaign, but if your message is not ...
Views: 497 - Common Mistakes with Financial Social Media - by Submitted on Apr 01, 2011 from Kevin WaddelSocial media has gone corporate and is being utilized by various companies and organizations in many differentiating industries every day. Financial institutions and players in the financial services industry are no exception. When developing financial social media strategies, there are some ...
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