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Articles from Kevin Waddel | Selfgrowth.com
- How to get maximum out of Telecom Public Relations campaign - by Submitted on Dec 19, 2011 from Kevin WaddelAs with any company getting your message to the appropriate audience and managing contact and image are imperative to a successful business. In all industries, ensuring that you have maximized resources and left no asset under used is the best way to generate the highest return on investment ...
Views: 2158 - Health Care Public Relations: Still a Pitch and Place Game - by Submitted on Jun 20, 2012 from Kevin WaddelMedia relations remains a core competency for those engaged in the practice of health care public relations. Health care public relations efforts are fueled by effective pitching and generating top tier media coverage. Through developing relationships with targeted reporters and news outlets, ...
Views: 1576 - Going Green with Environmental Public Relations - by Submitted on Mar 23, 2011 from Kevin WaddelGoing green started out as trend and has transitioned to a movement. For environmental public relations, this means that every effort is being watched. Most consumers accept going green efforts to be honest, but that does not mean they are not aware of those trying to take advantage and ...
Views: 1397 - Accounting Firm Social Media Enhances Customer Relations - by Submitted on Mar 29, 2011 from Kevin WaddelOne of the latest practices in accounting firm social media is through enhancing customer relations. Social media is being utilized as a function of customer service. For example, Jet Blue has a twitter handle specifically for customers to ask questions and receive real-time responses. There are ...
Views: 1240 - Firms on the Public Relations New York Scene Survive Difficult Year - by Submitted on Dec 31, 2009 from Kevin WaddelDuring difficult economic times, often one of the first items to get cut is the public relations budget. Or on worst case: eliminated completely. And nowhere have the effects of these cuts been felt more than on the Public Relations New York scene. Firms have cut staffs, cut salaries and ...
Views: 1182(1 vote) - Law firm PR: Power of Public Relations - by Submitted on Dec 12, 2011 from Kevin WaddelWe all understand the benefits of marketing. If no one knows about you, you can have the best product or service in the world, but no one will come and you won’t make a dime. In fact, without advertising and reaching out to the public, it is very likely the aforementioned case would hold ...
Views: 1146 - Telecommunications PR firms can help companies solve their bad press problems - by Submitted on Aug 02, 2011 from Kevin WaddelIn today’s uncertain economic, political, and social climate, people need to have something to cling to in order to make every thing else bearable. And more often than not, this helping hand comes in the welcome form of a friend who is willing to lend a friendly ear or to just help out in any ...
Views: 1131 - Leading Public Relations New York Firm - Working Smarter and Faster - by Submitted on Nov 25, 2009 from Kevin WaddelAt a top public relations New York firm, one must combine the focus of a boutique public relations agency - working smarter, faster and more efficiently - with the senior-level staff experience of a large agency. Clients benefit from the best of both worlds: direct account management by ...
Views: 1079(1 vote) - Health Care PR: Stretch Your Marketing Budget - by Submitted on May 31, 2012 from Kevin WaddelWith increasing levels of competition and constrained marketing budgets, drug companies are increasing their health care PR efforts to ensure they are ahead of the game. The main objective of health care PR is to increase awareness for a certain product or therapy to gain sales or patients. ...
Views: 1072 - Consumer Electronics PR: Go With the Pros - by Submitted on Apr 22, 2012 from Kevin WaddelIn the highly competitive world of consumer electronics, you need to have a pro on your side when considering a consumer electronics PR campaign. Look for a consumer electronics PR firm that can providing you with complete solutions, chiefly a robust offering of public relations and marketing ...
Views: 1034 - Pharma Social Media: The Rx for Success - by Submitted on Jul 26, 2012 from Kevin WaddelIn this piece we will attempt to offer some insights into what makes for a successful pharma social media campaign… First, a bit of background… Drug marketers are fervently grasping the importance of pharma social media programs as such programs can greatly expand the reach of their marketing ...
Views: 1024 - Asset Management PR Strategies and Advantages - by Submitted on Jun 08, 2011 from Kevin WaddelPublic relations are happening for every company whether or not they have public relations practitioners working for them. This means that asset management PR takes place on a regular basis. Through having a set public relations strategy, asset management firms can take control of their public ...
Views: 939 - Green Energy Public Relations and Good Corporate Citizenship - by Submitted on Nov 27, 2011 from Kevin WaddelPerhaps, the green energy industry recently got a black eye as a result of the scandal involving the government’s investment in failed solar energy company Solyndra. What about all of the worthwhile green energy endeavors? Perhaps they would benefit from the counsel of a green energy public ...
Views: 939 - Pharmaceutical Social Media: What You Need for Success - by Submitted on May 30, 2012 from Kevin WaddelThe marketers of drugs are among the most recent industry group to recognize that embracing pharmaceutical social media techniques can greatly expand the reach of their marketing budgets when measured against what traditional media costs. However, these companies understand that pharmaceutical ...
Views: 924 - Public Relations Taking Lead in Social Media - by Submitted on Aug 26, 2009 from Kevin WaddelIn a recent blog, Michael Cherenson, chairman and CEO of the Public Relations Society of America wrote: Public relations isn’t declining at the hands of social media; it’s gaining, as social media provides opportunities to build relationships in new ways, and as companies seek guidance on ...
Views: 908(2 votes) - Pharmaceutical Social Media: Booster Shot for Your Marketing Efforts - by Submitted on Feb 19, 2012 from Kevin WaddelSocial media has truly taken off and has become a central element within the marketing arsenal; nowhere is this more in evidence than with drug and biopharma companies who have wholeheartedly embraced pharmaceutical social media. We offer some techniques for drug companies wishing to hone ...
Views: 884 - Pharmaceutical Social Media: The Rules of Engagement - by Submitted on Mar 25, 2012 from Kevin WaddelThe pharma industry is one of the most heavily regulated in the world, we all know that. Pharmaceutical marketing is regulated by the FDA and the Division of Drug Marketing and Communications (DDMAC). Pharma marketing is extremely competitive and the world of pharmaceutical social media is akin ...
Views: 877 - PR Gives Management Consulting Firms That Added Edge - by Submitted on Mar 14, 2011 from Kevin WaddelManagement consulting firm PR can be a useful tool. For any business, public relation is a means of increasing visibility, managing reputation, and strengthening one’s position in a competitive marketplace. But management consulting firms in particular have strengths that can be capitalized upon ...
Views: 862 - Firms on the PR NY Scene Survive Difficult Year - by Submitted on Feb 27, 2010 from Kevin WaddelDuring difficult economic times, often one of the first items to get cut is the public relations budget. Or on worst case: eliminated completely. And nowhere have the effects of these cuts been felt more than on the Public Relations New York scene. Firms have cut staffs, cut salaries and ...
Views: 855(1 vote) - Law Firm Social Media: Measuring Impact - by Submitted on Jul 27, 2012 from Kevin WaddelAttorneys have been among the last groups to board the social media bandwagon by engaging in law firm social media practices. Naturally, many ask about how to measure the effectiveness of their law firm social media outreach efforts… Of course, the often cited quote by retailer John Wanamaker on ...
Views: 841 - Consumer Health PR: Wide Range of Applications - by Submitted on May 31, 2012 from Kevin WaddelHealth public relations is an impressively broad specialty, covering everything from hospital communication to PR about pharmaceutical development. Consumer health PR is one fast-growing subspecialty within that category. Consumer health PR often involves public outreach about ...
Views: 839 - Pharma Social Media: It’s All About Dialogue and Immediacy - by Submitted on May 28, 2012 from Kevin WaddelPharma social media continues to evolve and rapidly. Blogs, social networking sites, wikis, mobile apps, and other social media platforms are becoming increasingly important venues for sharing information in a variety of sectors. The pharmaceutical industry, with its constant flow of new ...
Views: 835 - Healthcare Public Relations: An Art and a Science, Too - by Submitted on Jan 12, 2012 from Kevin WaddelBiotech, pharmaceutical and molecular medicine companies turn to healthcare public relations firms to solidify and enhance their market positions and brands through the development and implementation of highly strategic and creative public relations programs. From discovery to development to ...
Views: 822 - The SEC on the Use of Financial Services Social Media - by Submitted on Apr 22, 2012 from Kevin WaddelAcknowledging that the use of financial services social media is rapidly accelerating, the SEC recently issued its observations following its review of the matter. In its pronouncement, the SEC notes that pursuant to Advisers Act Rule 206(4)-7, firms engaged in financial services social media ...
Views: 819 - Navigate the craggy path to successful technology PR - by Submitted on Dec 17, 2011 from Kevin WaddelTechnology has become somewhat of a buzz word. Everyone is talking about this tech, that tech and the next tech. But beyond the hype, there is a tremendous amount of science and dedication to advancing mankind. It was only in the last 60 years that computers gained prominence as they saturated ...
Views: 814 - Clean Tech PR: More Green From Being Clean - by Submitted on May 26, 2012 from Kevin WaddelBeing environmentally conscious is becoming more and more common. Many companies and organizations have launched clean tech PR campaigns in order to show their audiences and market that they are going green. Green initiatives are a great way for companies and organizations to demonstrate that ...
Views: 809 - Going the Extra Mile with Clean Tech PR - by Submitted on Jun 24, 2012 from Kevin WaddelGoing the extra distance can be controversial. Some people are staunch believers in putting in the extra effort, while others just do not see any value in it. Turns out that we are of the opinion that hard work and persistence do pay off. It brings about innovation, and solutions to the ...
Views: 804 - Law Firm Social Media and Client Acquisition - by Submitted on May 20, 2012 from Kevin WaddelYou’re a lawyer… Perhaps you’ve made partner… perhaps you’re on your way to becoming one… Or, you could be a sole practitioner… Having more clients helps, right? Want more clients? Of course you do… Law firm social media can help… If you are in the service industry, utilizing social media ...
Views: 797 - Cleantech Public Relations: Clean and Green - by Submitted on May 30, 2012 from Kevin WaddelEveryone knows that “going green” is “in” and that those people or businesses who follow adhere to this trend will be more well-respected than those who do it. Many companies are investing in cleantech public relations efforts in an attempt to burnish their images by calling attention to their ...
Views: 795 - High Tech PR: Shortest Distance Between Two Points - by Submitted on May 17, 2012 from Kevin WaddelEffective high tech PR is still all about making connections. Key targets include customers and potential customers; reporters; influential bloggers; industry and investment analysts; government officials, venture capitalists, among others. In other words, people who can help advance your ...
Views: 793 - Pharma Social Media: Harness the Power - by Submitted on Mar 25, 2012 from Kevin WaddelPharma social media strategy is great way to not just promote brand news, but an effective way to humanize your company by engaging both potential and current consumers in meaningful two-way dialogue. B2C organizations have already shown success in leveraging social media sites like Facebook and ...
Views: 784 - Technology PR: Providing an Edge to Telecom Marketers - by Submitted on May 31, 2012 from Kevin WaddelIt should come as no surprise that telecommunications is one of the fastest-growing industries in the country, following in its wake is the discipline of technology PR in support of the myriad of gadgets, apps and other such things making their way to the marketplace. Personal remote ...
Views: 784 - Environmental PR: It’s Not Easy Being Green - by Submitted on Dec 17, 2011 from Kevin WaddelEnvironmental PR is best received from companies and organizations that are sincerely committed to going green. Going green should not involve an ulterior motive. Touting empty promises or highlighting minor activities via an environmental PR campaign can have serious consequences as consumers ...
Views: 777 - High Tech Public Relations Makes the Cutting Edge Sharper - by Submitted on Jun 23, 2012 from Kevin WaddelThe tip of the spear… First mover… Leading edge… Cutting edge… How many times have we heard these modifiers for some technology or another? High tech companies pride themselves on being on the cutting edge. They offer products and services that are groundbreaking and game changing (another ...
Views: 775 - Healthcare Social Media: Rx for Connecting With Key Audiences - by Submitted on May 12, 2012 from Kevin WaddelFrom medicines to medical instruments and everything in between, just about every company has adopted a healthcare social media approach. To maximize your success with healthcare social media relations you need a firm with the experience to help you produce high-quality and compelling stories ...
Views: 767 - Crisis Communications Keeps NYC Public Relations Firms Busy - by Submitted on Jan 10, 2011 from Kevin WaddelThere’s an old saying, some believe it to be a backhanded insult, “May you live in interesting times.” Members of the NYC Public Relations community have certainly experienced “interesting times” over the recent past. Major crises seem to have abounded during 2010. BP, Toyota, Tiger Woods, ...
Views: 766 - Healthcare Social Media: Take a Multi-channeled Approach - by Submitted on Feb 21, 2012 from Kevin WaddelWhere do your customers get their information? Traditional media and that encompasses magazines, television, newspapers and out-of-home media - as well as various sub segments. As we all know, social media is becoming an essential tool in public relations. However, social media should not be ...
Views: 763 - Best High Tech PR Tactics - by Submitted on Sep 09, 2011 from Kevin WaddelEvery industry needs a specific PR strategy to reach out to their preferred audience. A High Tech PR firm will be different from an Environmental public relations firm or Healthcare public relations firm because the audiences they wish to reach out to are differentiated and therefore accessible ...
Views: 761 - Law Firm Social Media: Be in it to win it - by Submitted on May 27, 2012 from Kevin WaddelLaw firm social media is one of the fastest growing segments in communications today. Lawyers – once loath to advertise (unless you are an “ambulance chaser” or a specialist in “slip and fall” cases) are rapidly embracing social media as a means of prospecting for new clients via lead ...
Views: 757 - Consumer Tech PR: Look For Experience - by Submitted on Apr 22, 2012 from Kevin WaddelChange occurs within the world of consumer technology in the blink of an eye. New technologies as well as enhancements to existing technologies are introduced daily. In seeking a consumer tech PR firm, you need one that is not only aware of technological advances but one that is in a position ...
Views: 756 - B2B Public Relations Revitalized - by Submitted on Mar 08, 2011 from Kevin WaddelB2B public relations lets marketers go where the customer is - physically, mentally, strategically, and financially. An educational news article on the benefits of a certain supply chain solution lets the customer become knowledgeable on their own noninvasive terms. By giving them access to data ...
Views: 753 - Pharma Social Media: Unify Your Brand and Prosper - by Submitted on Jun 15, 2012 from Kevin WaddelAs we all know, social media has become an integral part of most individual’s lives. On a daily basis, one checks their Facebook, Twitter, Blogger and/or LinkedIn accounts. And these accounts might include links to websites, YouTube and, perhaps, a variety of other sites. And from there they ...
Views: 752 - Living in the Future - by Submitted on Jan 24, 2013 from Kevin WaddelAs a technologist, I actually tend to be pretty out of touch. Because I live in the future. I live in a world of products that the general public doesn't even know exist. Where every new start-up sends out Beta release invitations, asking me to touch and play with the latest and greatest apps ...
Views: 748 - Financial Social Media: Customer Bonding and Acquisition - by Submitted on Apr 14, 2012 from Kevin WaddelFinancial services providers can no longer afford not to engage in social media. Several surveys of advisors and investors indicated that they’re using these platforms in a major way. They are rapidly discovering that potential clients are using mobile devices -- it’s not just kids anymore – ...
Views: 747 - High Tech Public Relations: Maximize Your Marketing Spend - by Submitted on May 10, 2012 from Kevin WaddelYour company is moving ahead. Your products, your people are regarded as key players in the industry, or as a newcomer you offer key features and capabilities competitors cannot. Yet your market profile does not reflect the true value-added you offer your customers/clients/partners. That gap ...
Views: 747 - Consumer Health PR: Challenges Require Experienced Pros - by Submitted on Jun 23, 2012 from Kevin WaddelThe healthcare sector presents unique challenges for communicators, particularly for those operating with the consumer health PR world. There is the need for consumer health PR programs that are global, regional and local in scope as a means to introduce healthcare-related e-commerce portals, ...
Views: 736 - The "Thank You" Culture - by Submitted on Dec 23, 2012 from Kevin WaddelThis is the time of year when our thoughts turn to those who have helped, worked hard, been thoughtful and considerate, stepped aside so others could succeed, were loyal and committed, motivated and so on. Any sincere supervisor would feel compelled to say "thank you." Undoubtedly, more ...
Views: 736 - Healthcare Social Media: Right Prescription for Building Awareness - by Submitted on May 30, 2012 from Kevin WaddelSpurring the upswing in deployment of healthcare social media activities is the boom in the development of mobile applications. In the past five years healthcare social media has become even more important as people are looking to mobile apps to diagnose their sicknesses or find a helpful ...
Views: 735 - Consumer Health Public Relations: The Prescription for Connectivity - by Submitted on May 23, 2012 from Kevin WaddelObviously, your health is an important matter to you and the civilization at large. We get ill. We develop symptoms that cannot be explained. We seek help. Sometimes we don’t know where to look to learn more about what’s troubling us. Consumer health companies abound as does information. The ...
Views: 734 - Public Relations New York Firms Debate: Is the Press Release Dead? - by Submitted on Jan 10, 2011 from Kevin WaddelA debate raging through the Public Relations New York scene and most likely throughout the world of PR concerns the press release. Once thought to be the life’s blood of the Public Relations New York industry, some practitioners believe that the lowly press release is headed for the bone yard. ...
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