Self Improvement Site
On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Kevin Waddel | Selfgrowth.com
- Consumer Electronics PR: Go With the Pros - by Submitted on Apr 22, 2012 from Kevin WaddelIn the highly competitive world of consumer electronics, you need to have a pro on your side when considering a consumer electronics PR campaign. Look for a consumer electronics PR firm that can providing you with complete solutions, chiefly a robust offering of public relations and marketing ...
Views: 1034 - High Tech PR: Stay Connected - by Submitted on Apr 20, 2012 from Kevin WaddelHigh tech PR is about establishing a dialogue. Two way communications between a company and various constituents. A well-orchestrated high tech PR program will enable your company to establish connections and remain engaged with your market and customer base. More than being a participant, ...
Views: 534 - Healthcare Social Media: Many Tools, Many Opportunities - by Submitted on Apr 19, 2012 from Kevin WaddelSocial media is an essential tool in public relations. Public relations practitioners use social media every day to publicize their clients and start two-way conversations. Blogger, Facebook, LinkedIn, Twitter and YouTube have become the all important channels of choice for social media. At one ...
Views: 483 - Healthcare Public Relations: Vast Opportunities - by Submitted on Apr 16, 2012 from Kevin WaddelThe demand for qualified healthcare public relations pros continues to outpace all occupations and is expected to continue to do so well into the future, according to many experts. Why? The demand for good healthcare public relations personnel will increase because of the need to keep the public ...
Views: 547 - Ad Tech PR: Unleashing the Power - by Submitted on Apr 16, 2012 from Kevin WaddelAd Tech PR is rapidly coming of age as more and more companies are seeing its benefits. We've seen the rise of SEO – search engine optimization for the uninitiated – and many companies focused on advertising are just coming to grips with how SEO might fit within their online marketing ...
Views: 468 - Financial Social Media: Customer Bonding and Acquisition - by Submitted on Apr 14, 2012 from Kevin WaddelFinancial services providers can no longer afford not to engage in social media. Several surveys of advisors and investors indicated that they’re using these platforms in a major way. They are rapidly discovering that potential clients are using mobile devices -- it’s not just kids anymore – ...
Views: 747 - Technology PR Can Give Your Company the Edge It Needs - by Submitted on Mar 25, 2012 from Kevin WaddelNo matter the size or reputation of your firm, employing a tactical technology PR strategy will keep you ahead of the game. Effective technology PR placements can give you an edge, opening more doors, raising awareness and promoting your successes while enhancing your company’s ...
Views: 470 - Pharmaceutical Social Media: The Rules of Engagement - by Submitted on Mar 25, 2012 from Kevin WaddelThe pharma industry is one of the most heavily regulated in the world, we all know that. Pharmaceutical marketing is regulated by the FDA and the Division of Drug Marketing and Communications (DDMAC). Pharma marketing is extremely competitive and the world of pharmaceutical social media is akin ...
Views: 877 - Pharma Social Media: Harness the Power - by Submitted on Mar 25, 2012 from Kevin WaddelPharma social media strategy is great way to not just promote brand news, but an effective way to humanize your company by engaging both potential and current consumers in meaningful two-way dialogue. B2C organizations have already shown success in leveraging social media sites like Facebook and ...
Views: 784 - New York City Public Relations Pros Face Higher Stakes - by Submitted on Mar 22, 2012 from Kevin WaddelOn the New York City Public Relations scene, clients have become increasingly demanding. They are looking for pragmatic, reliable, professionals who are extraordinarily well connected and ones that maintain working relationships with the local and overseas media and analysts clients need to ...
Views: 416 - Law Firm Public Relations: More Than Awareness But Client Acquisition & Retention - by Submitted on Mar 21, 2012 from Kevin WaddelLaw firm public relations should promote relevant firm news, such as partner announcements, noteworthy clients, case accomplishments and, of course, the firm’s intellectual capital. But what about if your law firm isn’t general practice, and has a specialty or many specialties? If you are ...
Views: 519 - High Tech PR: Do Your Efforts Match Your Performance? - by Submitted on Mar 12, 2012 from Kevin WaddelHigh tech companies pride themselves on being on the cutting edge. They offer products and services that are groundbreaking and game changing. With fierce competition in virtually every hi tech sector, all high tech companies have the need to employ a consistent high tech PR strategy. If you ...
Views: 590 - Financial Social Media: The SEC Weighs In - by Submitted on Mar 12, 2012 from Kevin WaddelRecently the SEC issued an Alert as to financial social media. In the Alert, the staff notes that the "use of social media by the financial services industry is rapidly accelerating" and encourages firms using financial social media to "adopt, and periodically review the effectiveness of, ...
Views: 452 - Energy Social Media Can Power Your Marketing Approach - by Submitted on Mar 06, 2012 from Kevin WaddelTo truly maximize the effectiveness of energy social media involvement, you need to understand that energy social media should be an integrated component of a cross-channel marketing strategy. By combining energy social media efforts with targeted marketing tactics, energy providers can tailor ...
Views: 460 - ENERGY PR: VERSATILITY IS THE NAME OF THE GAME - by Submitted on Mar 05, 2012 from Kevin WaddelWhether enacting early stage energy PR, proactive and reactive crisis communications, or communicating long-term strategies and benefits for established brands, energy pr firms must use a cross-platform, multichannel approach. This means not only going after traditional media paths like ...
Views: 598 - Technology PR Cutting Through the Clutter - by Submitted on Feb 19, 2012 from Kevin WaddelA day doesn’t pass when some company or another is touting some breakthrough technology. It’s no wonder that the media dedicated to covering the world of technology has become jaded and cynical. This is story that has become all too familiar to those engaged in the practice of technology PR. ...
Views: 511 - Pharmaceutical Social Media: Booster Shot for Your Marketing Efforts - by Submitted on Feb 19, 2012 from Kevin WaddelSocial media has truly taken off and has become a central element within the marketing arsenal; nowhere is this more in evidence than with drug and biopharma companies who have wholeheartedly embraced pharmaceutical social media. We offer some techniques for drug companies wishing to hone ...
Views: 884 - Financial Social Media: Hype of Help? - by Submitted on Feb 19, 2012 from Kevin WaddelAs the world eagerly awaits the Facebook IPO, one has to wonder if we have reached the epitome of the social media craze… or should that be phenomenon? Clearly, social media has changed the course of human interaction and has forever altered the way many industries communicate with their ...
Views: 483 - Healthcare Social Media: Take a Multi-channeled Approach - by Submitted on Feb 21, 2012 from Kevin WaddelWhere do your customers get their information? Traditional media and that encompasses magazines, television, newspapers and out-of-home media - as well as various sub segments. As we all know, social media is becoming an essential tool in public relations. However, social media should not be ...
Views: 763 - High Tech Public Relations: To Engage -- Think Mobile and Multi-channeled - by Submitted on Jan 23, 2012 from Kevin WaddelToday’s audiences are more mobile than ever before in history. While seemingly constantly on the move they are never out of touch, thanks in large part to smart phones, tablet computers, etc. However, they still read newspapers, magazines and watch television. So when considering undertaking a ...
Views: 468 - Top PR Firms: How to Improve the Selection Process - by Submitted on Jan 23, 2012 from Kevin WaddelWhat makes for a top PR firm? One could look at rankings by billings. Certainly a tried and true barometer. One could also do a quick check on what firms are the largest in the industry by asking a few business friends. Again, another way of accomplishing the task of identifying one of the ...
Views: 526 - Technology Public Relations: Mixing the Old with the New for Success - by Submitted on Jan 23, 2012 from Kevin WaddelYour company is moving ahead. Your products, your people are regarded as key players in the industry, or as a newcomer you offer key features and capabilities competitors cannot. Yet your market profile does not reflect the true value-added you offer your customers. That gap between perception ...
Views: 444 - Public Relations NYC: Smog & Clutter - by Submitted on Jan 23, 2012 from Kevin WaddelI wanted to write about the public relations NYC scene so I decided to conduct a simple search via Google using the words: public relations NYC. In 0.69 seconds, according to the Googlemeter (I made that up, by the way), I had about 63,200,000 results… Wow, I thought, a simple search using the ...
Views: 507 - PR FIRM NYC DEBATE: ARE WE PR FIRMS OR TECHNOLOGY FIRMS? - by Submitted on Jan 23, 2012 from Kevin WaddelWith all of the hoopla associated with the growth of social media, some of us in the PR firm NYC world have lost sight of who we are. However, we are public relations firms operating in the PR firm NYC environment and not technology firms as some would have it. Whether you work for a PR firm ...
Views: 404 - Law Firm Social Media Opportunity to Win New Clients - by Submitted on Jan 23, 2012 from Kevin WaddelIt wasn't that long ago that lawyers viewed public relations and its related disciplines with great distaste. In their view, those were things that merchants did and not practitioners of the law. Times have changed. The business of law has become highly competitive and, as such, lawyers have ...
Views: 464 - IT Security Public Relations Expected to Boom - by Submitted on Jan 23, 2012 from Kevin WaddelA governmental website gets hacked. Credit card numbers are stolen. Cell phones get misplaced. Laptops containing valuable corporate information are stolen. Sadly these have become fairly frequent occurrences, resulting in a boom in the demand for IT security devices which, in turn, has led ...
Views: 452 - Healthcare Social Media: The Right Marketing Prescription - by Submitted on Jan 19, 2012 from Kevin WaddelHealthcare companies confront constant change… Technology and markets change very quickly… the regulatory environment is continuously shifting… New trends and competitors emerge without notice… Healthcare companies also confront a changing communications environment… Breaking industry news ...
Views: 466 - Green PR Pays Green [$$$] Dividends - by Submitted on Jan 17, 2012 from Kevin WaddelGreen PR, like any other public relations discipline, is about creating a dialogue – two-way communications, basically, listening as well as talking. Engaging successfully with stakeholders about your company’s green PR efforts requires that an organization listen to its stakeholders’ concerns ...
Views: 491 - Healthcare Public Relations: An Art and a Science, Too - by Submitted on Jan 12, 2012 from Kevin WaddelBiotech, pharmaceutical and molecular medicine companies turn to healthcare public relations firms to solidify and enhance their market positions and brands through the development and implementation of highly strategic and creative public relations programs. From discovery to development to ...
Views: 822 - Financial Services Social Media: Some Guidelines - by Submitted on Jan 10, 2012 from Kevin WaddelGiven the highly regulated environment in which financial firms operate, it is little wonder that few such firms have undertaken full-blown social media programs. Most firms have opted to take “baby steps” in dealing with the brave new world wrought by social media. However, the adoption of ...
Views: 514 - Clean Tech PR Professionals Poised to “Clean Up” - by Submitted on Jan 05, 2012 from Kevin WaddelWith the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. This landscape is ripe for good stories creating great opportunities for clean tech PR specialists. In evaluating clean tech PR firms or ...
Views: 580 - What do Top Public Relations Firms do to stay at top? - by Submitted on Dec 20, 2011 from Kevin WaddelGetting your firm noticed and managing client and customer relations are some of the most important aspects of running a business regardless of what product or service you sell. In short, your image and brand are crucial to generating income and continuing operations. At the same time it is also ...
Views: 457 - Points to consider while selecting a PR firm among Top PR Firms - by Submitted on Dec 20, 2011 from Kevin WaddelAs a business, I am certain you understand how the market has changed significantly over the lat quarter of a century. Kings of industry have virtually vanished, young fledging firms have become behemoths and the whole dynamics of computers and the web have made an impact. In addition, recent ...
Views: 459 - How to get maximum out of Telecom Public Relations campaign - by Submitted on Dec 19, 2011 from Kevin WaddelAs with any company getting your message to the appropriate audience and managing contact and image are imperative to a successful business. In all industries, ensuring that you have maximized resources and left no asset under used is the best way to generate the highest return on investment ...
Views: 2158 - Technology public relations is what gets a good product into the realm of current - by Submitted on Dec 17, 2011 from Kevin WaddelInnovation often drives man to the outer-limits of his ability. Technology pushes the boundary of the imaginary and the real, making what was once fantastical a reality. Companies in the technology field understand this quite well, and when it comes time for marketing and handling public ...
Views: 450 - Power Up Your Energy Public Relations Efforts - by Submitted on Dec 17, 2011 from Kevin WaddelWhether enacting early stage public relations, proactive and reactive crisis communications, or communicating long-term strategies and benefits for established brands, energy public relations firms must use a cross-platform, multichannel approach. This means not only going after traditional ...
Views: 405 - Environmental PR: It’s Not Easy Being Green - by Submitted on Dec 17, 2011 from Kevin WaddelEnvironmental PR is best received from companies and organizations that are sincerely committed to going green. Going green should not involve an ulterior motive. Touting empty promises or highlighting minor activities via an environmental PR campaign can have serious consequences as consumers ...
Views: 777 - Financial Social Media Makes Progress - by Submitted on Dec 17, 2011 from Kevin WaddelIf you are a financial company and have not already engaged in a social media program, you are seriously behind your competitors and missing out on an important mechanism for reaching your customer base. It has been shown that the fastest growing group to use social media consists of high net ...
Views: 367 - Green Public Relations Strategies Can Make Your Competitors Green With Envy - by Submitted on Dec 17, 2011 from Kevin WaddelIn corporate America today, it is important to be green and get credit for it. And that’s where having a Green public relations strategist involved can really pay dividends. These days, everyone seems to buy into the importance of being green. Large corporations, small startups, ...
Views: 456 - Hedge Fund PR: Attracts Customers, Increases Assets Under Management - by Submitted on Dec 17, 2011 from Kevin WaddelHedge fund PR programs can be a great way to attract new investors and increase assets under management, something that can result from simply being more accessible to the media. Fund managers can offer the media valuable information and insights on the state of the market. They can also ...
Views: 512 - Navigate the craggy path to successful technology PR - by Submitted on Dec 17, 2011 from Kevin WaddelTechnology has become somewhat of a buzz word. Everyone is talking about this tech, that tech and the next tech. But beyond the hype, there is a tremendous amount of science and dedication to advancing mankind. It was only in the last 60 years that computers gained prominence as they saturated ...
Views: 814 - High Tech PR Revitalized - by Submitted on Dec 17, 2011 from Kevin WaddelHigh tech PR lets companies go where the customer is - physically, mentally, strategically, and financially. An educational news article on the benefits of a certain supply chain solution lets the customer become knowledgeable on their own noninvasive terms. By giving them access to data when ...
Views: 512 - Law Firm Public Relations Highlights Expertise, Builds Trust and Adds Clients - by Submitted on Dec 17, 2011 from Kevin WaddelLaw firms looking to raise their profiles can undertake an advertising campaign utilizing such vehicles as magazines, tv ads and so on, depending upon the audience they’re interested in reaching. However, firms considering that approach should also note that the public is already bombarded with ...
Views: 645 - New York city public relations: Putting the Public Back in Public Relations - by Submitted on Dec 17, 2011 from Kevin WaddelThe New York city public relations industry seems to be thriving in the wake of the technological revolution which has given rise and power to social media. Regardless of the changes the Internet and social technology have wrought, there will always be a need for New York city public relations ...
Views: 401 - Pharmaceutical Social Media: Taking a Multi-channel Approach - by Submitted on Dec 17, 2011 from Kevin WaddelIn order to develop pharmaceutical social media strategies, companies and organizations must first be present on social media platforms and adopt a multi-channeled approach. This means setting up accounts for Blogger, Facebook, Flickr, LinkedIn, Twitter and YouTube, among others. There may ...
Views: 436 - Technology PR: The Performance Factor - by Submitted on Dec 17, 2011 from Kevin WaddelUsing technology PR as a tool for performance recognition is creative and credible. When done correctly, it is greatly beneficial to those in the technology industry as positioning them and making them more visible within the communities of key constituencies keeps companies ahead of their ...
Views: 392 - Telecom PR: Dialing in the Right Strategies - by Submitted on Dec 17, 2011 from Kevin WaddelTelecom PR must penetrate multiple news sections. There’s telecom PR needed for finance, telecom PR needed for technology, telecom PR needed for lifestyle, telecom PR needed for international news and ever telecom PR needed for all of the digital publications solely dedicated to the space. A ...
Views: 578 - Public relations companies: How they bring you desired exposure - by Submitted on Dec 17, 2011 from Kevin WaddelDeveloping a brand and image leads to substantial growth. It generates real company value and puts you ahead of your peers. In this current economic environment, you simply cannot afford to let your competition define you. 7At the same time, you cannot simply count on your clients to view you in ...
Views: 430 - Most efficient way to handle your utilities public relations strategy - by Submitted on Dec 17, 2011 from Kevin WaddelLets face it, the world runs on oil, gas, electricity, water and being interconnected. Universally this is true. And to whom do we trust to deliver our email, or to provide the electricity to power our homes? The answer would be utility companies. Every day and night they work around the clock ...
Views: 486 - Selecting a right one among Public Relations Agencies - by Submitted on Dec 17, 2011 from Kevin WaddelWhen you need to get your name out in the public, increase your firm’s prestige among peers and hedge yourself against disaster, there is only one place to turn Public relations agencies. Now there may be other places you can turn, but if you want to get it right, then picking one of the many ...
Views: 417