It doesn't matter what profession you are in - most business owners know that once they hand out their business card one of three things happens:
1. They are either put in a wallet or hand-bag and looked at once to check the time of the appointment.
2. Used as a tooth pick or a roach for ... Views: 1254
Did you know your receptionists / assistants could be making you more appointments and ultimately more money?
Now, I'm not talking about your receptionists / assistants making outbound phone calls / appointments / chasing up reminders / tracking down missed appointments or whatever their ... Views: 1097
As a health practitioner I am always hearing from my patients that they don't have enough time to exercise or do stretches or any of the other things I recommend so I decided to see how easy it would be to increase the amount of exercise I participated in. So, a couple of months ago I stupidly ... Views: 1504
One of the major stepping-stones preventing people from attending your clinic or business in general is not so much a lack of trust in what you do - but rather a lack of trust in you. Prospective clients often have little or no idea about you as a person (they may have an inkling if they have ... Views: 3194
In this article I want to share with you a very simple internet technique to drive targeted traffic to your sites in order to start these targets on a dedicated, tailor-made conversion programme...
...and it is all based on Google AdWords - one of the most targeted advertising systems ... Views: 1559
With the new influx of Top Level domains surging onto the Internet and on to the market for you to buy and name your site after is it as important to go for the .com suffix as it used to be or are there other options available that are more suitable, that will get your site more easily ranked ... Views: 1801
I have several systems in place where I keep in contact with clients on an on-going basis both whilst they are actively utilizing my services and also when they no longer do so.
There are several reasons for this but the main two are that I want to keep a “Top of Mind” presence with them so ... Views: 892
The BBC posted a study that said as many as 76% of customers who switch loyalties between companies, claim its bad customer service that forces the change. Over three quarters of clients, customers and patients stop doing business because of basic indifference and lack of attention.
Let me ... Views: 995
My old trusty 13 year old Saab has finally decided that enough’s enough and has had one minor problem too many – and is no more (or soon will be no more when I drain the petrol from the tank – which at the moment has doubled its value and the nice men from the breakers yard come to collect ... Views: 1039
I want to show you how you can find practice / business building insights wherever and whatever you are doing. By picking the best ideas and techniques from what others are doing and incorporating them into your own business / practice you are almost guaranteed exponential practice growth. It is ... Views: 1105
I was chatting with one of my friends the other day over a nice pint of Staropramen and the conversation eventually worked its way around to the state of the economy and how people expect to get so much more for much less money.
The following was a response he had got to a recent proposal he ... Views: 1679
In this article I want to share with you ten incredibly powerful strategies that will rocket awareness of both who you are and what you can do locally. By implementing these techniques you will increase your profile, brand awareness, client base and more importantly increase your number of ... Views: 1097
Most businesses during the good times at the start of the Millennium took a relatively laid back approach to their marketing virtually relying on the fact that clients would find them in order to spend their money! However, those good times are now a distant memory and the signs of any great ... Views: 1034
Let me share with you a very simple way for finding not only “killer” headlines but also a writing style that will intrigue and entice your clients (and perspective clients) so they will want to read more of your notices, articles and newsletters… a strategy you can easily adapt as you see ... Views: 941
A lot of small business owners and therapists often query the viability of leaving their work places and getting out and about to meet with their clients and customers. This is understandable as it is often a mistaken belief that if you are not at work you are not actually working. However, in ... Views: 2216
I have two dentists.
Now I’m not trying to brag (some of you may not even want to go to one!) but there is a reason for it. Let me explain…
The first dentist who I visit works about 20 miles / 30 minutes from where I work and live and I see her for my regular check-ups, fillings and to visit ... Views: 999
Every six months I visit this man in his early seventies at his home and after he leads me into his garage he plugs in his drill and starts grinding away at my teeth!
Now just to be clear I’m not into some weird fetishes where I enjoy pain and mutilation nor is this a scene from the Dustin ... Views: 1116