Keywords Should in Rite Place to Make SEO Effective

In given article some prominent aspects of search optimization for Google search are considered. We are not going to offer any magic ways thanks to which the site will for ever take 1st place on page of search results. We simply wish to give some good advice about links, design, context and site structure.

First of all, we will remind that Google search and AdSense are two independent networks. Placing AdSense ad on a site does not render any influence on a site rating in Google search. Sites with AdSense ad are processed by Google in the standard way and do not receive any advantages.

Rating definition in search system Google is carried out by means of numerous algorithms. Optimization for a search network demands to work out long-term strategy. For this reason we recommend to avoid techniques which ostensibly allow a quick raise a site rating. Most likely, those techniques are violation of Google rules. If you have doubts, look for the information at the various forums, ask members of the forums about information you are interested. Google has its own official forum for web designers where it is possible to receive the help from other participants, and also councils Google employees.

First of all, we recommend watching quality of backlinks to your site (references from other sites on your pages). To raise popularity of a site, inform on it to representatives of other sites with similar subjects or an audience to which your materials can be potentially interested. Create original and interesting context of a site which will attract users and, probably, they will want to give the reference to the information which has interested them on your site.

The first thing that you should do is keyword research. You should know by now that the most important part of any optimization is the keyword you will be targeting for your website. So how should you start with it? Think of a main keyword, or often called a seed, and use that to begin your research. You can use any keyword research tool, and there are both paid and free versions for that. The great thing with paid tools is that these often will provide you with the long tail variations of the keywords you are searching. And long tail is often better because there are less competition with those key terms. But that's another subject.

Now that you already have your keywords, it's time to put them in the right places. The most important part would be the title tag of each web page on your site. Use a keyword that is appropriate, as much as possible, to the content of the page. This is why often the best approach is to first find the keywords you want and then create content based on those keywords. But if the content have been done first, then just try your best to incorporate the keywords on that page and also within the content. Should you worry about keyword density? Not really. For as long as the keyword is in the title, that should be enough on page optimization already.

Your website now has all the keywords in place, it is then time to do off page optimization. This is mostly about link building and the most important component of a link (or a backlink which is just a link pointing to your website) would be the anchor text. It is what describes a link, often it says what the website is all about. Therefore you should use your target keyword in place of the anchor text. But that is only if you can request the owner of that website to use your desired anchor text.