As a founder, for you to be the most fulfilled and most successful, your business has to be in alignment with you. With your values, and out of your values, with your intended impact.

Holding business as separate from life makes it just an activity, and not a very good one. Where you and your business really flourish is in the zone of coherence with your desired impact.

Impact as a way of life means that you have awareness of the importance of how you show up, not just in dramatic gestures or big events. It’s awareness of how you show up every day, in every interaction.

In business, that awareness translates into how you deal with your customers, your team, your suppliers, your marketing, and even in your day-to-day processes. What do those interactions say about you? What do they say about your business?

Impact is not just a thing you add to your to-do list. Impact is central, a point of focus, a way of life.

When you hold your intended impact at that high level, you’ll have more and more impact, more opportunities to contribute to making the world a better place for all of us.

Author's Bio: 

Ursula Jorch is a speaker, business coach and consultant who helps entrepreneurs grow a successful business that makes a difference in the world. A 21-year successful entrepreneur herself, Ursula helps you define the difference you want to make in the world and develop strategy and marketing so you have ever-expanding impact.

Find Ursula on her podcast, Work Alchemy: The Impact Interviews where she interviews impactful entrepreneurs and leaders like Seth Godin and Marianne Williamson, and at for free resources for you and your business.

This article was originally published at and has been syndicated with permission.