The customer behavior and expectations are varying day by day owing to the variety of mobile and other devices that are being introduced into the market on a routine basis. This has brought about an increased need for businesses to get their hands over potential business information as well as applications that run over these technologies devised for mobile and other devices, including iphones, ipads and android devices, and so on.

Now, it is the turn for businesses to decide how well they are going to implement these technologies as part of their strategy – and this will be the deciding factor for its success – businesses across the globe are striving hard to formulate and devise ideas that will effectively reap the benefits of these processes for better. Ensuring that mobile responsiveness is part of their business strategy is one of the major goals of businesses at present. The complexity of information involved in all these processes is a point of concern for businesses; this kind of information comprises all kinds of presentations, documents, initiatives and among others, the processes involved business and artificial intelligence.

If you think that having email access on mobile phones could be one of the most needed strategy of the hour, then probably, you have least or no knowledge on how and what business intelligence is, and how you can implement this for enhancing the productivity of your business, thereby allowing you to efficiently utilize your employee resources. How you do this? A collaborative-integration interface platform is created by fusing in the various kinds of software and applications with the mobile devices, including Smartphones, tablets, laptops and other devices – and the major intention is to provide a communication medium that is well channeled among the employees, vendors, stakeholders and consumers.

People can reap the benefits of a firm’s information and assets via mobile technology without the need to be physically present in that particular location. This one technology can bridge the connectivity gap between your employees, facilitating them with the option to work from anywhere in the world, while ensuring that they can provide a 100% satisfactory service to their clients. This is one way - you can bring about a great deal of productivity in the services that you offer.

The new trend is mobile IT devices, which has the power to bring about a revolution across the methodologies that your business implements, ultimately formulizing unique and distinguishing ways to operate, which would give rise to new products and services. With new ways and ideas, you can ensure that your team is progressing in line with the changing times. In the modern day of internet and mobile technology that brings about options beyond connectivity, these newer ideas will help increase the productivity of your team thus improving the overall business performance. Here, we will take you across the areas where mobile technology can be applied to boost productivity:

1.) Networking or communication

As we know, the mobile technology is one of the ways that businesses can connect with their employees, stakeholders, vendors and consumers. The applications developed by or for your business can be downloaded by your team of people and this will allow them to stay connected via various social media channels, such as the Facebook, Twitter, LinkedIn, Whatsapp and others to name a few. Along with these, you can even use the web-based or traditional apps to ensure that the expected communication is being initiated with your customers and that they stay connected 24*7. Implement this strategy to utilize the staff time to provide better consumer service, while delivering an excellent range of products and services that are flawless:

• Ensure that the product information is downloadable as and when the customer makes a request.
• Take initiatives for generating quotations
• Order processing
• Use the office network to examine stock
• Facilitate employee interaction – send and receive emails

2.) Development

Thanks to the mobile technology that provides a platform for interaction, businesses can receive instant feedback responses from the customers, regarding the products and services that are being serviced by these. This feedback and the speed or rate at which it is acquired helps businesses to form better decisions and bring about excellent changes to ensure that their customers are happy and satisfied, while helping them to beat their competitors and set the trend. Also, this helps in building an emotional connection between the customers and the organization as it provides them with a feeling that their suggestions are valuable.

3.) Marketing

The domain of advertising, as well as marketing is wide and varied. It is not as easy as it might seem to be to appease customers. Unlike the traditional old days, today, in an era where digital marketing agencies rule, customers can access advertisements via a variety of marketing technologies, such as mobile websites, mobile apps, banner ads, IVR messaging, messaging and SMSes, etc.

Apart from messaging a whole lot of audiences, we even have the provision to send messages targeting a specific group of audiences. This is where our intelligence software works, which has the power to understand the areas across which a particular category of customers are seeking information. This kind of customized messaging criteria makes marketing more simple and easy.

4.) Commerce

You can now book and cancel tickets via mobile phones powered by various technologies. Also, the exciting part is that you need not carry the ticket everywhere, rather produce the tickets on your device wherever needed.

This mobile technology can be applied to a variety of loyalty cards, vouchers and even coupons. Represented by a virtual token, these items are accessible from your mobile phone at anytime, anywhere as and when you decide to redeem your benefits.

Once you get to know, the location of your user, you can offer them with the following:

• Tracking other users
• Weather
• News
• Sports
• Localized discounts
• Reports on traffic

This kind of service is often referred to as location-based services.

The information services that were being delivered via personal computers can be delivered in the same way through mobile devices. Some of these services include stock quotes, records on finances, national and international news, as well as sports news.

Apart from all these, mobile banking is another one interesting app that is growing popular these days.

This has been promoting cashless transactions up to a great extent.

A number of financial institutions, including banks have been allowing customers to access their account information as well as track and make transactions, including bill payments, fund transfer between accounts, examine account summary and balance, as well as verify deposits.

Planning to build a mobile app for yourself? Find the best company to do it.

More and more organizations are implementing mobile solutions for business purposes and this has bridged all gaps helping them connect with their customers and if you run a business it is inevitable that you need to have a mobile app.

You could find many mobile app development companies around the world. But always ensure that you choose a company that has equal strength in both the UX & UI as well as the development part. If budget is a constraint to you, you could also consider looking for companies in India. But even then, make you that you’re contacting one of the best mobile app development companies India who aims to provide the best service to our customers while ensuring 100% satisfaction. There are many Mobile app companies in India who are capable of providing this.

The mobile technology provides a great deal of flexibility in allowing people to work from home or from any location. The point is that you’re identifying the right type of app required and also finding the right partner to develop the same.

Author's Bio: 

Author, Freelance writer