Clients hire coaches because they consciously or unconsciously recognize qualities in the coach that they desire for themselves. A client may be searching for deeper meaning and desires the spiritual groundedness she witnesses in the coach she hires. Another client may feel overwhelmed and hire a particular coach because he senses that coach has successfully sorted through overwhelm. Yet another client may want to learn solid business skills for her new venture, and she hires a coach whose business sense she admires.

Cultivating your presence as a coach requires that you stand firmly in the center of yourself, allowing your unique radiance to shine. It calls you to own, name and use your specific strengths and natural gifts. It also requires that you "do your own work," consistently moving beyond your own self-imposed limitations with your coach or spiritual teacher.

Radiant presence insists that you stand tall, with your head held high, speaking fully, from deep within you. Radiant presence shines, neither humble nor arrogant. Radiant presence doesn't try to adjust to what you think a coach "should" be. Radiant presences allows you to joyously support a client in going well beyond where you have personally gone in any particular area.

Radiant presence never asks for perfection, but rather full humanness, with deep, consistent compassion for yourself and your client. Radiant presence calls you to model that connecting humanness, rather than isolating perfectionism. Radiant presence does not know self-consciousness. Radiant presence would rather fully engage in life and with the client than worry about bringing enough to the table.

To cultivate more confidence and presence

*Begin by acknowledging that cultivating presence is essential to growing a thriving coaching practice.

*Commit to tending your presence every day.

*Engage in the specific activities that you know support your most radiant presence. Unique as each coach, they could include activities as diverse as yoga, teaching art classes for kids, journaling, taking a personal growth class, napping, dancing, drinking more water, meeting regularly with your coach, training for a marathon, knitting, making love, walking, chopping vegetables, learning improvisational comedy, fasting, playing piano, meditating, taking amino acids, cleaning the house, skiing, etc. You get the idea . . Every one of these ideas comes from a coach who swears by them!

Copyright 2009 Ann Strong. All rights reserved.

Author's Bio: 

Coaching since 1997, Ann Strong is the instigator and leader of Thriving Coaches http://www.thrivingcoaches.com, which supports business, career and life coaches in thriving during the start-up years of their coaching businesses.

Join Ann the first and third Monday each month for the free Thriving Coaches telephone roundtable. Visit http://www.thrivingcoaches.com for your personal invitations with all the details (and a bonus client-attraction article as well)!