As for the above question, the answer is a resounding yes. To start with, you cannot start generating qualified sales leads if you do not have a concrete plan in generating them. You need to understand the market first, study the trends, and identify prospects that will most likely do business with you. In order for any sensible lead generation campaign to take place, you have to come up with a good marketing strategy. There are just so many factors that can affect your business operation, and you need to have a contingency in place in case a sudden change occurs. But first, we have to understand what marketing is all about.

A good number of people (and that even includes marketers themselves) often think that marketing is the advertising, promotion, as well as the sale of a product or service that your company offers. While the first three tasks are certainly part of marketing, it is not all. Marketing is the entirety of the business process. From the generation of B2B leads from prospects, the campaign and pricing, to the delivery of the promised product or service to clients, all of these are just a part of marketing as a whole. A marketing plan shows every step that you will take. Basically speaking, you are creating a framework that will define how you do your sales campaign. In this way, you will not be lost as you do your sales operation.

Considering the variety of definitions used in marketing, many will then question what exactly marketing is. To answer that, let us take a look at what marketing is supposed to do. Marketing is tasked in doing market research, knowing what is the need, designing the solution for that need, putting a price on your offering, as well as communicating with prospects and seeing whether they will buy from you or not. These are just some of the highlights of what consists of a marketing plan.

Although a marketing plan acts as the framework for your business operations (not to mention aiding your lead generation and appointment setting campaign), it is not a rigid one. Think of it more as an evolving type, where the addition of new details will also alter the appearance of your marketing plans for the better. What is important is that you include in your plan the goals of your company, its past performance, products or services it sells, the problems it faces, as well as the solutions that you are looking for. Your business plan must also include contingency plans in case something goes wrong in your business, so that you can still operate as usual.

Part of your marketing plans should also be the medium of communication used. There is social media, emails, search engine marketing, and even telemarketing. Depending on your business and your target market, you will have to decide on which method to use. But just to be more effective and encompassing, using all available tools in harmony with each other will do the trick.

Author's Bio: 

Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: