Rajiv has reinvented himself as an Entrepreneur after an over two decades' experienc at top management positions. He has been the Channel Head of ZEE TV News and Publisher & GM of Indian Express Newspapers. As a part of his social contribution objectives, Rajiv teaches in select institutes and coaches students through a uniquely designed programme in Communication Skills & Self Development.
Rajiv is currently the Owner of True Wealth Creators, www.truewealth.in and Promoter of Community Media Network. Focus of True Wealth Creators Services is on the Media, Communication, Marketing, Executive Search and Education domains.
Rajiv is also a Consulting Editor to several Media organisations & Advisor to several Educational Institutes in India. During his Media stint, Rajiv led a unique initiative in Social Marketing by aligning with over 180 NGOs, Government and Opinion Leaders from different walks of life by giving them editorial, adveritsing & events support. The efforts helped NGOs raise funds and in mobilising public support by way of volunteers and action groups. These campaigns benefited a large number of people. These Campaigns have been globally recognised and awarded with over 40 Gold and Silver Medals for excellence in Public Service Advertising.These included the prestigious AME International Gold for the Girl Child Campaign.
Rajiv's contribution to Media has been covered as a Case study by Professor Ravi Shanker in his famous book on Services Marketing in India. Rajiv has been interviewed by leading Magazines like India Today, The Economic Times, Mid Day, Outlook and several other newspapers and leading TV Channels. He has been quoted widely in the International Media too.
Rajiv