Michel Neray

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Messaging, Branding, Speaking Expert

Michel Neray Quick Facts

Main Areas: Messaging, Branding, Speaking
Career Focus: Speaker, Author, Facilitator, Consultant, Coach
Affiliation: The Essential Message, Canadian Association of Professional Speakers

What makes you different as a person is what makes you better... in your business, your career and your life.

Michel Neray combines a science degree from the University of Waterloo, an MBA from McGill University, and a career as a creative marketing copywriter, advertising agency director and marketing executive. A visionary and entrepreneurial game-changer, in 1995 he founded Portfolios Online, the world’s first Internet search engine for advertising and creative professionals.

A naturally dynamic, fun and engaging speaker, Michel has held a variety of leadership positions in the Canadian Association of Professional Speakers, and has spoken professionally in more than seven countries.

He is passionate about helping his audiences discover and communicate what he calls their 'Essential Message'. That's the most basic building block that enables individuals and companies to be the best at what they do; to have stronger relationships and better rapport with customers, colleagues, family and friends; to stand out from the crowd and make a difference; to provide exceptional customer service driven by a genuine desire to help; and above all else, to lead a more fulfilled, more effective professional and personal life.

For his corporate clients, it’s also the key to stronger brand positioning, sales focus and market messaging. Some of his clients have reported sales increases of 60% as a result of working with Michel.

Michel co-authored The Great Crossover, which made it to Jack Canfield’s Achiever’s Recommended Reading List. In 2005, his chapter, “Everything Starts With A Conversation” was selected as the lead for the book, Sales Gurus Speak Out. He’s married with three children, two dogs, three snowboards, a whitewater canoe and a black belt in Karate.

Other Programs & Highlights

Brand, position and differentiate your business at your own pace!

Welcome to online learning Essential Message style. The Workbooks on this page are a great way for you to focus on a specific area that we cover or get a taste of what we offer Essential Message members.

What's Your Professional DNA?

Did you choose your profession or did it choose you? Why do you what you do and how did you get so passionate about it? Could it be that your path in life was mapped by your DNA?

Even if you climbed Everest, survived cancer or overcame a childhood tragedy in your lifetime, could it be that your destiny in your professional life was mapped out before you were born? All Essential Message exercises clarify another piece of the puzzle — either by focusing outwardly to understand the needs of the customer and the gaps in the market, or by focusing inward to understand the unique gifts that make your contribution to the world so valuable.

This Essential Message eWorkbook is all about you. The insights you’ll get about yourself — why you do what you do, and why you’re naturally so great at it — are profound.

Everything Starts With A Conversation

In order to really engage people in conversation about what you do, forget features and benefits. Instead, learn what really engages people in conversation about what you do.

If that sounds simplistic, then why don't more people do it?

In this foundational eLearning product, I'll show you how to use Impact Statements, Persuasion Drivers and Provocative Questions to engage people in a way that's clear, conversational, and most of all, compelling. You'll learn the fundamental principles that inspired the entire Essential Message approach. If you truly want to discover your Essential Message, start here!

Build Your Funnel, Build Your Business!

Every sales and marketing system has some kind of funnel. It can be wide or narrow at the top; it can be shallow or deep; it can have many steps or just a few… your challenge is to design one that works for you.

Unlike a traditional sales funnel, the focus of The Essential Message Funnel allows you to also map out all your products & services, sales activities, marketing materials and goals on a single page -- so you create the funnel that works for you, in a format you can refer back to all year to stay in track.

That’s what makes this approach so useful. You'll learn:

The four key stages you must move your prospect through to paying client
Fourteeen ways to gain awareness
Seventeen ideas for trial products
And much, much more!

Don't Take Our Word For It... Take Theirs!

Testimonials are so valuable that almost all the better marketers use them -- but that's just the beginning of what makes this eLearning Workbook such a great business builder.

In this powerful eLearning Workbook, you’ll gain an understanding of how testimonials can strengthen your Essential Message and help you grow your business...

Plus!!!

What makes a good testimonial, and what makes a great one (hint, it's not always the 'positive' remark!)
3 ways to solicit testimonials and even more ways to use unsolicited testimonials
5 Believability Enhancers.
How to use testimonials to answer the question, 'What do you do?'
And much, much more!

I also include a simple process to help you write drafts of your 'dream' testimonials so you'll recognize a great one the second you hear or read it, even when it's unsolicited.

Dr. Credibility

Formal credentials, case studies, a strong client list and a good looking website are all important to have – but those things are simply the cost of entry to help you be considered a serious contender. They do nothing to differentiate your business and they do even less to establish your credibility beyond anyone else in your industry.

So how can you establish your credibility? That's the focus of this amazing little eLearning product

Dr. Credibility will show you how to establish your credibility beyond a shadow of a doubt by leading your client or prospect through your diagnosis of their symptoms, challenges and root causes.

Sales Telepathy

FREE BONUS 1 HR AUDIO TELECLASS

In this powerful eLearning Product, you’ll learn how to use The Essential Message Audience Balance Sheet – a simple tool to help you wrap your head around your customers’ needs and hot buttons, speak their language, and create powerful communication that makes them buy from you. You’ll also find examples that show you how to use this incredible Essential Message eLearning tool to create a powerful sales letter in less than three minutes!

Use Your Wedge And Hear YES! More Often!

FREE BONUS 1 HR AUDIO TELECLASS

You've probably heard that trial products and samples are the best way to introduce people to your service. I call those 'Wedge' Products'. In 'Use Your Wedge', you'll discover a simple way to evaluate all the products and services you could possibly offer -- so you can create the best ones that will have you hearing YES! all the way to the bank!

Ditch Your Pitch!

FREE BONUS 1 HR AUDIO TELECLASS

Any textbook will tell you what a positioning statement is and why you need it… In this Essential Message eLearning tool, I’ll show you how to create the most compelling Positioning Statement for you – and then I’ll show you how to turn it into a powerful sales tool.

After completing this eLearning tool, when someone asks you, 'what do you?'', you'll be able to Ditch Your Pitch and respond in a way that actually gets them interested!

The Non-Writer's Big Little Helper

Sales and marketing experts all over the world say that one of the best ways to build your brand and publicize your products and services is by writing articles, blog postings and newsletters.

But for many people, writing is just plain hard! That's why I wrote The Non-Writer's Big, Little Helper.

It takes you through the five key steps of writing any newsletter or article -- not just with theory, but with practical, immediately applicable tips and tools that will have you writing your newsletter, blog or article in no time at all!

How Many Bananas Do You Have?

The 7 Habits of Highly Effective People.
48 Laws of Power
10 Deadly Sins of Marketing

You've seen hundreds of examples of this 'framing' technique, but have you ever thought about how you can take advantage of it?

In this remarkable eLearning product, I'll show you a straight-forward 3-step process in 12 pages to help you create a brandable framework around your knowledge, content and intellectual property.

You Name It!

While most so-called naming experts seem to try to complicate the naming process, ‘You Name it!’ demystifies it and offers some very helpful tips and techniques to everyone who has ever been faced with the challenge of coming up with a name. It’s very, very useful, and fun to read too!

This eBook is a practical guide to naming products, services, businesses, divisions, domain names, newsletters and just about anything else except babies.

Favorite Quotes & Thoughts from Michel Neray

Your differentiation is at the heart of your Essential Message. Discovering who you really are and using it in your life and in your work is perhaps the most satisfying, most rewarding thing you can ever do.