Martha Thayer is the Founder of End of Life Insights, LLC, which provides Consultation Services, Public Speaking Engagements, Professional Development, and Research on end of life issues. Martha has been involved in the Colorado Funeral Service Industry since 1988. She has been the Department Chair of the nationally recognized Mortuary Science Program at Arapahoe Community College since 1996. She has appeared in the Wall Street Journal and on CNBC to share her expertise in the field. She is the author of End of Life Insights: Colorado, End of Life Insights National Consumer Guide and Workbook, and two weekly blogs at her website, www.endoflifeinsights.com.