Laszlo Bencze ASMP

Laszlo Bencze Quick Facts

Main Areas: Photography, PhotoShop, Lighting, Photography on Location
Career Focus: Commercial and Wedding Photography
Affiliation: ASMP

Photography has been my profession for over thirty years. During that span I have photographed everything from diamond film technology in Kiev, Wynton Marsalis in concert, a rubber plantation in Malaysia, a chemical plant in Wales, tunnel boring machines, jets performing night landings, sewerage plants, executives galore, more laboratories than I can remember and, above all, people, people, and more people.

 

Commercial Photography 

 

I have received numerous awards over the years.  My England Sampler, a self-promotional booklet, amassed a total of 12 awards, including those from The Art Directors Club of New York and the Communication Arts Annual,. One of my images was selected by Kodak to hang at Walt Disney World’s Epcot Center in Florida. 

 

Major clients have been many and varied; some of the more significant ones being BNSF railroad (Burlington Northern/Santa Fe), Anheuser-Busch, Monsanto, ARCO, Boeing,  Federal Express, Freeport McMoRan Copper and Gold, US National Bank, International Paper, Baxter Healthcare, and Hanesbrands. 

 

I plan for assignments carefully. I think well on my feet even when plans go awry, as they sometimes do. I can make quick assessments about which situations are worth photographing. I like working with art directors or clients on location but also feel quite comfortable going it alone.

 

Beyond my proven technical and artistic skills, I bring to each assignment a wealth of political and social savvy. I know how to enlist the enthusiasm of people in the field, how to repay favors, when to take a stand and when to let it pass. In short, I aim always to leave good feelings behind—to have people say that the process was as successful as the picture.

 

 

Wedding Photography

 

 Everything I've learned in the world of commercial photography I apply to my wedding assignments. 

 

I avoid tricks, gimmicks, and trends. These may produce  eye catching results that will impress—initially. That is why photographers use them. Unfortunately, like wine that is too sweet, they leave a cloying taste that lingers. I use classic photographic approaches that do not draw attention to themselves but to the people in the pictures. I want the viewer to think about the bride, her husband, mother, best friend; not about me and my bag of tricks. I don’t care whether the pictures “jump out” at the viewer the first time around. I want them to deserve a good second look (and third and fourth and.…)

 

I spend two full days taking pictures

 

Just about nobody does this. Why do I? Simple. No matter how good a photographer may be, great pictures pop up at odd moments, sometimes far away from the actual ceremony. Who knows what these moments might be?The possibilities are limitless. If you want them, you have to be there.

 

Also, by spending two days, I get to show the normal lives of the couple just being themselves. They may be visiting favorite places, hanging out with friends, or maybe playing a board game at home. Whatever it is, it reveals them as people. And that’s important. These moments of ordinary life turn out to be not so ordinary with the passage of time. They balance the tuxedo and gown moments.

 

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