David Sparks worked in business banking for over twenty years in the UK, Eastern Europe, and the Middle East. During this time David held senior management positions in finance and risk management. Subsequently, he established a successful training and consulting business with a particular focus on teaching bank managers how to evaluate business customers for credit.
With the demand for business credit now greater than the available supply and the likelihood of this remaining the case for some years to come, David Sparks offers practical guidance to businesses on presenting their case for finance in more challenging and turbulent economic times. Email: davidsparks@financeandbanks.com.
'The Finance Supergrass, Secrets of Small Business Credit: How a Bank Decides If You get the Money or Not' by David Sparks.
“If you want to have a meaningful conversation about finance with your bank, you need to talk their language. Take the time out to read this book and you’ll be well equipped to have that conversation. A must-read for any business preparing its case for finance before meeting with their bank.” Julio de Quesada, Independent Financial Services Professional; formerly Executive Vice President and Country Head, Citibank Mexico.
“An excellent roadmap for any business on how to develop and maintain an empathic relationship with its bank….written in a style which is easy to understand and offers valuable insights into the mindset of lending institutions.” Eamonn Fitzgerald, Chief Executive, Hermitage Medical Clinic, Dublin, Ireland.
“As a first time successful owner of an SME for three and a half years this book is like reading déjà vu. A great reference guide on understanding how to analyse your business model, develop a persuasive case for finance and ensure success in securing funds for business growth in a new financial era.” Steve Satherley, Owner, S & K Liquor, Wellington, New Zealand.
“If finance is not your thing, then this book is for you! In less than 90 minutes, you’ll be up to speed on what matters and what’s needed to make a persuasive case for finance for your business. An excellent straight-talking read; I defy anyone to go through this book and not come away with a ‘to do’ list that improves their business case for finance.” Joe Browne, Owner, SRXGlobal, Sydney, Australia.
“I think we all know this stuff but never think about it from the banks perspective. We still deliver our business plans and wonder why banks don’t seem to get it! A well written, informative guide to how the guys with the money think and what we as entrepreneurs need to focus on when looking for funding.” Ian Searle, Managing Director, Talkis Limited, West Sussex, UK.