Dan Storey is the author of Next Level Persuasion, a NLP Trainer and Psychologist interested in answering the question "why do we do what we do?". Focusing on sales training, persuasion and influence, Dan's work attempts to understand why we make the decisions that we do, and how we can encourage people to make better decisions. Dan regularly writes on the topic of self growth and personal development, and you can find out more about him at DanStorey.com.