On The Internet! Take the Self Improvement Tour
Barry Cohen BA
Barry Cohen Quick Facts
Main Areas: Natural Products MarketingCareer Focus: Author, Speaker and Ad Agency Principal
Affiliation: AdLab Media Communications, LLC; Professional Speakers Group; Roundtable Group; Ascendant Consortium
A cum laude graduate of Kean University in NJ, Barry Cohen has marketed consumer products for 30 years, with an emphasis in the natural category for the past 10 years. He has spoken at trade shows and conferences from coast to coast, including the Natural Products Expo East, the Concert Industry Consortium and the Radio Advertising Bureau, to name a few. His first book, 10 Ways to Screw Up an Ad Campaign, (Adams Media, Sept, 2006) has been the subject of numerous interviews and profiles in the trade press as well as the popular press. His second book in the 10 Ways series, a guide for startups, is slated for publication in November of 2009. Cohen also writes columns for media trade magazines, and has served on inudstry symposia panels. He also holds several creative awards from both local and national competitions.
Cohen places primary emphasis on producing a quantifiable return-on-investment, preferring to drive traffic and sales, rather than devoting his clients' often limited funds to branding campaigns. For those with worthy breakthrough products, he also helps them secure retail distribution. In some cases, he has even helped clients pursue financing. An innovator, he just launched Noozbuzz.com, a nationwide audio news release service that allows companies and organizations to proliferate a newsworthy message within a matter of hours.
Other Programs & Highlights
Featured in: Entrepreneur, StartupJournal.com, Pollstar, Radio & Records, Radio Ink, Radio Business Report, Pollstar, "The Miami Herald", "The Record" (of Hackensack, NJ), "NJBiz", NJ Business.
Available for keynotes and workshops.
Favorite Quotes & Thoughts from Barry Cohen
"Most smaller businesses in America today are committing advertising suicide--the rest are playing a dangerous game of Russian Roulette."
"Branding, shmanding...if it doesn't drive traffic or sales, it's not a good ad--in any medium."
"Grow a conscience--if you're not already doing it, engage in cause-related marketing."
Getting Started With Barry Cohen
Please visit: www.adlabcreative.com
Please visit: www.professionalspeakersgroup.com
Please Google: Barry H. Cohen; AdLab Media; 10 Ways to Screw Up an Ad Campaign
