Meet Ann Ranson, an executive coach and marketing expert who is dedicated to making Social Responsibility easy and profitable for business leaders. Her keen eye for social dynamics and their impact on the market drives her innovative solutions. With a career spanning 30+ years in the rough-and-tumble media world, Ann learned the art of the alliance. Her real world perspective comes from executing high-stakes marketing campaigns, to quickly learn what does and does not work. Throughout her career, Ann witnessed the pitfalls that ambush the most promising business initiatives, and she learned their secrets for success. A few highlights: ? Building a sales operation from the ground up – The Dallas Cowboys Radio Network? Developing millions in new business sales revenue in the maturing radio industry? Creating 6-7 figure marketing deals with Fortune 500 and 1000 companies Selling to Women Certification - in 2002, Ann expanded her horizons by affiliating with Maddox Smye, a consulting firm that specializes in selling to women. In 2007, Ann became the first Certified Selling to Women Performance Coach and Facilitator, giving testimony to her expertise and success in helping companies build trust – the key ingredient when selling to women. Fortune 500 Companies - Ann has worked with hundreds of companies, large and small, in developing strategies and campaigns that support all 3 bottom lines (Bottom Line³) PEOPLE, PLANET and PROFITS. Her client list includes such familiar names as:
· Farmers Insurance· Chevron
· State Farm Insurance· The Hartford
· DHL· National City Bank
· General Motors· Budweiser
In addition, alliances were created by Ann between such unlikely partners as Quaker Oats and Huffy Bikes and Alka Seltzer and the Leukemia Society. Numerous Awards - Ann has received numerous awards in business including a nomination for an Award of Excellence from American Women in Radio and Television. She belongs to the International Coach Federation, The American Marketing Association and serves on the Board of Women of Visionary Influence and the National Speakers Association/North Texas. Over the past 2 years, Ann has been a featured guest on several online and traditional radio stations discussing Social Responsibility and her book, “Intentions at Work: 83 Spiritual Tools to Succeed in Business” available at www.intentionsatwork.com. Ann has also appeared in Science of Mind Magazine. Ann’s victories in the marketplace taught her that a community with a cause wins over standard advertising every time. Upon reflecting on her experiences there, Ann made a surprising discovery – marketing is no longer a series of transactions – it is a social construct. Today, she helps organizations leverage their social responsibility strategies to build high-trust relationships with their stakeholders.
Testimonials from a few of her clients:
"Great job this morning. I was really impressed not only with your flawless delivery, but also the way you've been able to weave in references to National City's commitment, culture and our WBA program. I feel like we've made some great headway."
Beth Marcello, VP & Managing Supervisor,
Women's Business Development Program, National City
"Ann Ranson just turned lemons into lemonade! I have to say Santa does exist. I just did not know Santa was a woman, a Texan and answers to the name of Ann."
Sheila F. Kirby
President, Strategic Sales Development, Interep
"She has demonstrated her ability to integrate spiritually oriented success factors, with a down to earth, bottom-line oriented business perspective. I have found her insights to be both practical and valuable - and continue to use her services."
Richard A. Feller,
MBA, PhD President and CEO, Lynchval Systems, Inc.
Some of my favorite quotes:
"Start where you are;
Use what you have
Do what you can"
Arthur Ashe
"Sign Up, Show Up, Follow Up"
Ann Ranson
"To be one, to be united is a great thing. But to respect the right to be different is maybe even greater."
Bono
“The greatest good you can do for another is not just to share your riches, but to reveal to him his own”. Benjamin Disraeli