YouTube isn't just a service to showcase the funniest cat videos on the web or the top 10 greatest fails of all time. YouTube is home to over 1 billion active users and acts as the second largest social media website on the Internet. Businesses that are active on YouTube are already taking advantage of countless marketing outreach efforts to acquire new customers and revenue streams through low-cost media advertising. Creating a branded YouTube channel can help you to reap the benefits of this service and to translate those efforts into tangible financial assets.

YouTube Is Interested In Your Success

YouTube is in the business of making money just like you; as a result, they know exactly what your company needs to be successful. To get you started to help you develop and maintain a successful marketing campaign, YouTube provides analytics and user statistics about who is watching or accessing your videos. This type of information can help you to hone your ad campaigns on a target demographic and potentially bring those users over to your website for a sale or future transaction.

These extensive capabilities are usually only available on premium marketing programs, or require extensive independent research and data collection efforts to provide. YouTube on the other hand offers these services for free to all of their users, and makes doing business easier; however, with a branded YouTube channel, you have access to an even greater metrics and tracking options to analyze things such as how visitors actually interact with your content by rewinding and fast forwarding and how big of a hit your content is with your viewers.

Cross-Platform Communication

Creating a branded YouTube channel is professional and helps you bring together your entire web of social media tools. You can communicate between platforms and take advantage of the individual benefits of each service to maintain low cost advertising. The one advantage that YouTube has over any of the other services is that they allow customers to visualize your product, service, or company atmosphere. Seeing is believing; someone is more likely to purchase your product or service if they can see it for themselves as opposed to reading about it through one of your blog articles or Facebook posts.

Not only is a good communicate between channels, but creating a branded YouTube will lock away your business brand name so that no other users can access it. This can save you from potential impersonators or scam artists that try to take advantage of your customer base in order to promote their own agenda or make money off advertising revenue.

Branded YouTube Channels Stand Out

Branded YouTube pages are personalized to the business and stand out from the casual YouTube page. This gives you an opportunity to share your logo and increase your brand visibility. This is more effective than expecting user's to recognize you from a small logo in the corner of your video and is just one more place for you to advertise your company.

Author's Bio: 

Pamela Wigglesworth, CSP, is an entrepreneurship and marketing consultant, international speaker and the author of three business books. A resident of Asia for over 20 years, she is the CEO of Experiential Hands-on Learning. She works with organizations across multiple industries to help them increase brand awareness, increase leads and ultimately increase sales.

To learn more about Pamela, visit the Experiential website at or email her at