Why Migrating to the Salesforce Lightning Platform is a Must for Businesses?

If you are using Salesforce then you must be aware of why this cloud-based platform has become a preferred choice of businesses. Over the years, the robust platform has come up with multiple innovative features, functionalities and solutions that are designed to meet the evolving needs of users and the market. One such innovative and powerful solution launched by Salesforce is the new and improved platform i.e. Salesforce lightning that emphasizes user experience. To know more about Salesforce Lightning, make sure you get in touch with a reliable Salesforce consultant.

This intuitive and intelligent platform is endowed with new features, offers increased productivity, and provide quicker deployments besides seamless transition across desktop and mobile setting. However, the Lightning integration didn’t attain much traction among the users as they are still apprehensive about taking a risk. In fact, after so many years of its release, several organizations are still in a dilemma of whether or not to switch to Salesforce Lightning.

Organizations that have migrated to the Salesforce Lightning platform have experienced incredible advantages. Here are some top reasons why this is the right time to leap:

Sales Automation: It isn’t possible to maintain cent per cent efficiency when it comes to converting leads into sales. Though, organizations put every effort to increase their conversion rate yet they fail to achieve the desired outcome.  Salesforce lightning will automate the sales process through its advanced features. One such feature named ‘Sales Path’ will design the sales pipeline automatically and will also provide you with other steps if things don’t work as expected. This allows you to respond quickly to win their trust.

Quicker Development of Apps: Being a component-based platform, Salesforce lightning allows the integration of components already developed by the Salesforce partners to be used in your application. All you need to do so drag and drop the components to use them. This will allow you to design a high-quality business application without spending extra time and effort. You have the option to choose from multiple built-in components depending on your requirements. All you require to do is to integrate the most appropriate ones within the Salesforce Lightning framework to get the application of your choice.

Einstein AI Integration: With the integration of Einstein, Salesforce Lightning has come up with several new features. Some of the significant and upgraded features in the Lightning version include Einstein Opportunity Insights and Einstein Forecasting, which augment the process of lead generation, creating customer profiles and analytics generation. In other words, it is possible to track your customers by understanding their behaviour and preferences to customize your services accordingly. With the help of the Chatter component, you can view the most visited pages of your business while accessing important pages from it.

Third-party Integrations: The Salesforce Lightning platform has several components that are being developed regularly and shared on the AppExchange platform. So, you can be assured that you would miss any of your requirements. But, if in case you miss any of your requirements, you have the option to integrate customized components from other sources. Salesforce allows you to effortlessly integrate third-party components given the evolving needs of your business. 

Quality Leads: The time you save from funnelling a sales process and developing applications can be spent in understanding how Einstein AI tracks down a potential lead by comprehending your goals and requirements. Einstein AI will also help track the data of potential leads including their behaviour, preferences and sales. This data will be leveraged by Einstein to filter the leads before you reach out to each one of them personally. This will help you receive high-quality leads with a greater probability of converting them into sales.  

Improved User Experience: The user interface of the Lightning framework is way more enhanced when compared to Classic. Though, the changes aren’t visible with naked eyes, the overall experience is very smooth. Mainly, the small changes make a major impact on the experience. With improved fonts, icons, graphics, and text patterns, Salesforce Lightning

The Bottom Line: 

These are some of the significant benefits of migrating to Salesforce Lightning. Though the transformation process might create some sort of work gap in the process, the future will certainly be bright. Make sure you partner with a certified Salesforce partner who can ease your migration journey and minimize the work gap.