Why and When Should You Move Your Small Business to Salesforce?

In today’s ever-evolving business landscape, keeping your customers happy and satisfied is key to organizational success. As a small business, you might not have sufficient time, resources and staff to cater to your customers in a way that could earn you their loyalty for the long-term. To provide your customers with excellent customer service, it’s important to understand their behavior, preferences and buying pattern by keeping track of their activities. It’s wise to invest in a robust CRM system that can easily keep track of the huge number of individual customer histories that too while coordinating across multiple departments. 

While the obvious solution to enhanced customer satisfaction lies in investing in a CRM, you’re still left with the dilemma of selecting the one that could aptly meet the specific needs of your business. Salesforce – a cloud-based CRM platform has become a preferred choice of businesses looking to take their customer satisfaction initiatives to the next level. Offering an array of rich features and functionalities, this innovative CRM platform has transformed the way businesses are being conducted.  

So, when should you consider taking your small business to Salesforce? The answer to this is during the start-up phase or during the early years of your business. This will help you establish the basic foundations of your CRM and scale it up as your business evolves. If you are still not convinced, here’s why you should shift your small business to Salesforce: 

Robust CRM platform (Salesforce Essentials) for Small Businesses: Salesforce Essential designed primarily for SMBs offers more than a detailed list of customer names and numbers. In fact, it provides you with a 360-degree view of a customer before you engage with them. This CRM solution offered by Salesforce allows small businesses to work efficiently while providing their customers with personalized experiences. 

It Hosts Trailhead (A hub of fun and knowledge): One of the major concerns for SMB’s is to make the most of this cloud-based CRM solution in a shorter time span. With the Salesforce Trailhead platform, users can easily learn to operate any Salesforce solution in no time. Since, the platform is created basis a gamification software system, users learn while having fun.  

Supports New Developers: The Salesforce app ecosystem i.e. the App Exchange supports newbie developers with all types of support and encouragement required to become accredited Salesforce partners. Besides the exposure of showcasing their unique apps in the Salesforce marketplace, SMB also has the opportunity to position themselves as sellers in this flourishing marketplace. This is because developers get all types of Salesforce support including training, conferences and even funding. Apart from this, these businesses need not spend their time and energy over making their apps work with Salesforce due to the presence of robust API’S and other software integration systems.  

To Wrap Up:  

Apart from the aforesaid benefits, there are several other reasons why you should choose Salesforce for your small business. In fact, the support, the opportunity for funding and huge and expert communities are too convincing to resist. So, set out on a journey to success by transitioning your small business to the innovative Salesforce platform by partnering with a Salesforce consulting company.