What is Digital Marketing?

What is Digital Marketing?

Lets kick-start off what digital marketing is, by going back to geniuses of our generation Robert E.Kahn and Vint Cerf and their invention of the internet in the 1950’s. We can now profusely quote the aphorism ‘the world is a small place’ without hesitation. Well, whoever quoted the term sure did foresee the future as did Nostradamus’s prediction of 9/11 some hundred years ago as he did many other major events i.e, only if you are a fan of coincidence or should we just call it, manifested providence. Of course by the world getting smaller we don’t mean like the size of chocolate in a child’s hand.

Unless .. it is the inlands of the Bahamas getting smaller only because it is being swallowed by the increasing sea level. I’am sure people growing up in a small town or city are familiar with, like meeting people you are not acquainted with down the same lane every day just as every entrepreneur is with digital marketing.Gone
are the days of waiting a year to see your loved ones or waiting for your business to bloom unlike digital marketing which strongly and solely relieswith the right advancements and analogies.

By the early 2000’s, the term digital marketing has become oh... all too familiar but no harm in elucidating what digital marketing is again, right?

Digital marketing in simple words is the marketing of products or services using digital technology mainly the internet, through the ubiquitous growing devices such as mobile phones, laptops, tablets and so on.

Human beings are continuously growing, growing too fast, in fact, that time is of the essence to everything. It is not unusual that we see mothers complaining as to how they fail to see their children grow- up right before their eyes just as digital marketing is before the world.
On contemplation, we are sometimes made to realize that, the world hasn’t much changed. Let us elaborate on this a little longer, the emancipation proclamation of slaves in 1863 by Abraham Lincoln was seen as one of the greatest services to humanity, does that mean Cyrus the Great of Persia who issued the first-ever decree on human rights are oblivious? The point here is to emphasize the permanence of everyday life, our deeds, our work or even say the fashion for that matter; it is just the way of how we perceive things and how things are emanated in a different light. We are all slaves to our conscience.

We don’t toil in the heat for survival because of advancements such as digital marketing unless you are a farmer or a manual worker but with time we toil at
our workplace, the spade and the satchel being replaced by computers and paper works. Now coming back to my term of the world not being changed, in regards to digital marketing. Marketing has always existed un-digitally since the beginning of time, the best example being the barter system, where you communicate, expostulate and announce to other traders on goods you have for exchange with the ones you need sans monetarily. The same is for digital marketing, here you bring the market in the balm of your hand with the advancement of mankind, the announcers and traveling- traders being replaced by SEO and SEM. People in the digital marketing business are pretty much familiar with the term ‘digital marketing’ by now. SEO helps in optimizing your website to get better rankings in the search results while the SEO or the
search engine marketing involves other methods that can get you more search engine visitors like PPC advertising.
So remember, the next time you are working, blogging or watching a video and the ‘annoying’ ad pops up, be thankful to digital marketing as it must be
massively vital to someone who might have been searching for it, for a unsaid amount of time.