Video Marketing — The Best Way To Promote Holiday Shopping

Holidays are round the corner and everyone wants to go on a shopping spree because ‘Shopping makes everything better, doesn’t it!!’

“Shopping” has an unwritten and unseen satisfactory feeling and you just cannot deny that. Right from planning-up your shopping list, deciding to whether shop offline or online and then finally going through the astounding experience of shopping. It becomes even more exciting if the shopping has to be done for a purpose like an exhilarating ‘holiday’. It is like a cherry on the cake!

Holiday Shopping is strenuous yet thrilling. In other words, holiday shoppers are always on a different splurge altogether and marketers need to understand that well. Shoppers ride on high enthusiasm during holidays or vacations and online marketers must strive to keep that enthusiasm going. During these seasons marketers must go by the mantra – ‘giving more than receiving’.

This is the best time when companies can offer more to gain even more. They must carefully choose their marketing strategy to make maximum out of this opportunity. One of the best ways is to go for Video Marketing where ecommerce strongly comes into play.
Through Video Marketing you can show the products and services you have in a much subtle yet lively manner. Videos are always appealing in nature, can tell your story with a certain flow and of course can attract much more audience than any other means.

With an astute video marketing strategy, marketers can pull in maximum audience. Let us understand how leveraging on video marketing can help promote holiday shopping:

• Exclusive videos featuring your special products: Vacations or festive seasons like Christmas or Thanks Giving are also seasons where people love decorating their houses and places. So, a retailer who has those perfect mood-setting products for festive occasions can create a video featuring only those particular products, thus drawing extensive attention of prospective holiday shoppers.

• Indirect promotional videos: As we know that it is always good to be subtle and not to go too hard on selling especially when it comes to marketing for holiday shoppers. Hence, a wonderful idea is to make videos which might show how to prepare or make a certain DIY craft. For example some fun craft for children on festivals or may be show a creative way to make a beautiful gift box. And then indirectly promote the product which you may to prepare that specific item.

• Greet holidays on videos: This is rather a very simple yet interesting way to advertise a marketer’s products. Instead of directly exhibiting the products in the video, the marketer can put a modest message which will greet the customers and wish them ‘happy holidays/vacation’ with the brand’s name mentioned somewhere below or in the corner of the video. This can prove to be an effortless way to encourage and bring in shopping enthusiasm among customers.

• Behind the scenes video: A very novel way of video marketing can be where you may show small glimpses of your office party. You can compile short footages in the video as to how celebrated an event or a festival at your workplace giving customers a sneak-peak into your company. This will let the customers be a part of your brand and also make them feel connected to you. Not to mention, this again is a type of indirect promotion through videos.

• Videos summing up your year: Here, marketers can make videos which may show various high points or targets they achieved in the year, whether they are announcing any new product line the coming year or any memorable phenomenon that occurred during the year. Having said this, marketers must make sure that they only show positive happenings. After all festivals are times of happiness and joy, obviously nobody would like to here something that is unenthusiastic and downbeat.

Celebration, enjoyment and liveliness are the mottos of any festival. So, in such a scenario, marketers ought to be at their creative best to propose things in a special manner - a way that might bring in the ‘get-up-and-go’ attitude among consumers. Thus, what can be better than videos that can convey messages with equal zeal and fervor! https://infostreamusa.com