Using Facebook for Business.

a. Fastest growing social network in the world with more than 400 million members
b. It is a Powerful tools to engage and understand your audience:
i. Brand pages
ii. Custom applications
iii. Targeted advertising
iv. Audience insights/metrics
v. Opinion polls

c. Facebook Fan Page
i. Your brand’s homepage on Facebook.
ii. Allow you to post photos, videos, events and other messages.
iii. Users interact with you by:
1. Becoming fans
2. Commenting on your posts
3. Participating in discussions
4. Post photos to your page

d. Facebook Advertising
i. Facebook ads give you the ability to advertise directly to specific demographic groups
ii. This is unlike paid search, the most popular form of online advertising, which only lets you to bid on keywords the user is searching for right now

e. Facebook Applications:
i. are entertainment and productivity tools that run within facebook
ii. They Give users a unique ways to interact with your brand by developing your own applications, or add existing applications, to your page
iii. When fans use your applications social stories are created that appear in their friends news feed and link back to your page

There are some pointers to note while using social media networking tools:

o establish a presence on the social networks your customers use
o create a page to promote your brand
o point your fans to your company blog or contest
o encourage a discussion and participate frequently
o explore targeted advertising opportunities

o create a page and fail to maintain it
o try a hard sell approach
o censor comments
o spam your fans/friends with frequent private messages
o post false information

Author's Bio: 

Andrew Chow is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Master Match Maker in Singapore. Founded IDEAMART (S) PTE LTD in 1994, Andrew won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses.

Andrew had more than 140 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute.