As we’ve covered in Part 1 of our series, in Part 2, we’re really getting into the nitty-gritty about how to figure out what software is the best for your needs.
As always, we include best practices because, come one, we, above all else, want you to succeed in whatever you do. That’s just the ... Views: 480
Marketing by email is a very lucrative and exceptionally efficient strategy. Email marketing is one of the top tactics available to businesses today with an incredibly high conversion and customer loyalty rates.
But, just like any other strategy, email marketing evolves, and some of the ... Views: 554
As the world’s second most popular social networking site, Twitter is a marketers’ dream.
However, some people still see Twitter as a teenager’s platform to share what they had for lunch and what they bought at the mall. The stigma around Twitter is that it’s all twaddle and nonsensical ... Views: 545
For those who are lovers of language (glossophiliacs), this article is really about writing captivating email content that is both intriguing and financially effective.
With email marketing nearing a fever pitch, one of the only tactics that will separate your email from others is the way in ... Views: 574
Even before we delve into creating a catchy, astonishing and zingy email, is to understand the importance of doing so.
Without a catchy, creative email you’re not going to convert your emails to sales, referrals or website visits. Without a catchy, creative email, you’re not going to lure in ... Views: 1474
Truly, what are the benefits of free email marketing software?
What type of business is it right for?
And, without any ado, what is the final judgment on free email marketing software?
If you are considering adding a free email marketing software to your mix, these simple questions will ... Views: 489
Seriously, above data analysis of email marketing campaigns, is to build a strong email list. Sure, as a marketer, you’re interested in converting promotional emails (or just general emails) into sales, but, really, drawing in new clients is the only way to boost your bottom line.
Even if ... Views: 877
For those who watch marketing trends, insiders are predicting a massive jump into SMS by all sizes and types of companies for 2011. Because of this, navigating the SMS waters to find which company is right for your needs may be a bit tricky.
We’ve laid out the basic criteria for any one ... Views: 531
If you’re not already gauging your customers then you’re missing a plethora of valuable information about not only your products but also their experiences with your business.
Learning directly from your customers will reinforce your practices while offering you different ways to do ... Views: 721
Criteria #1: Deliverability Rate
Perhaps the most critical aspect of autoresponder software to consider is the rate of deliverability. Without this, the software is practically useless. If, say, a large portion of your autoresponders are bouncing back or not getting through, then your message ... Views: 737