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Articles from Kurt Steinbrueck | Selfgrowth.com
- Is Your Church Social - Part 12 - Facebook – Stealth Church Marketing - by Submitted on Jan 08, 2010 from Kurt SteinbrueckFacebook has become the most popular social networking website on the Internet. Millions of people have a profile and most people have lots of friends. Their friends may range from family members, to people they work with, to friends from college or high school. Most of your church’s members ...
Views: 631(1 vote) - Is Your Church Social? Part 17 – Podcasts – What Is A Podcast? - by Submitted on Jan 13, 2010 from Kurt SteinbrueckWe’ve been looking at various elements of the social media. So far we’ve discussed video sharing on sites like YouTube, and Social Networking sites like Facebook and Twitter. Now I want to get all high-tech on you. It’s not really all that high-tech, but it is a bit more technical than ...
Views: 624(1 vote) - Is Your Church Social? Part 20 – Podcasts – Planning A Studio Podcast - by Submitted on Jan 18, 2010 from Kurt SteinbrueckIn my last article we talked about some of the different kinds of podcasts your church may want to consider. The sermon and Bible class podcasts are pretty straight forward in terms of content and how to do them (though I’ll give some tips in a future post “Podcasts – Techy Stuff for Geeks”), ...
Views: 622(1 vote) - 10 Link Building Strategies for Church Marketing - by Submitted on Apr 27, 2009 from Kurt SteinbrueckBelow is a list of link building strategies to get you started as you add link building to your church marketing strategy. It certainly isn’t an exhaustive list, but it can get you moving in the right direction and help give you ideas. The ideas are not listed in any particular order 1. ...
Views: 657 - 10 Things Church Website Visitors Need to See - by Submitted on May 21, 2009 from Kurt SteinbrueckI often write articles about things you can do to bring people who are looking for a church to your church website. But once a person comes to your church website for the first time, what happens next? Do they quickly click away in horror? Or does the design of your website make them feel ...
Views: 1392 - 5 Ways For Churches to Keep Members and Convert Visitors - by Submitted on May 21, 2009 from Kurt SteinbrueckStudies have also shown that the average church will loose about 10% of their members each year and will only convert about 15% of visitors to becoming members. This means that a church has to attract the equivalent of 75% of their church size in new members each year just to maintain their ...
Views: 1219 - How Do Search Engines Work? - by Submitted on Mar 24, 2009 from Kurt SteinbrueckOne of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply don’t understand how search engines work. This article is intended to explain the basics of how search engines work and in the course of doing ...
Views: 694 - Is Your Church Social - Part 13 - Facebook – Church Marketing By Members - by Submitted on Jan 09, 2010 from Kurt SteinbrueckIn the last article, I wrote about how Facebook provides a great opportunity for the church to market itself through their members’ network of friends. We talked about how members can live out their church lives on Facebook, like they live out the rest of their lives and by doing so, can be ...
Views: 703 - Is Your Church Social - Part 14 - Twitter – What’s a Twitter? - by Submitted on Jan 10, 2010 from Kurt SteinbrueckSocial media, or Web 2.0, is all the rage. Since millions of people are flocking to the various social media, it’s a great opportunity for churches. We’ve been looking at the various forms of social media and how Church’s can use social media as part of their church marketing strategy and more ...
Views: 631 - Is Your Church Social - Part 15 - Twitter – The Top Ten Reasons for Churches to Twitter - by Submitted on Feb 09, 2010 from Kurt SteinbrueckTwitter is growing in popularity right along with Facebook. So, why should the church care? Here’s my top ten reasons for churches to Twitter: 1. You can connect to cell phones via text messaging. So, any member with a cell phone would be connected. 2. Twitter is faster than email, ...
Views: 670 - Is Your Church Social - Part 16 - Twitter – Buzzable, TwitterFall, and other Twitter Related Sites - by Submitted on Feb 09, 2010 from Kurt SteinbrueckWith the rapid increase in the popularity of Twitter, it seems everyone and their uncle are creating Twitter tools and Twitter related websites. Some of these tools and websites are very helpful and can be great resources, while others leave much to be desired. So what tools should you use? ...
Views: 638 - Is Your Church Social - Part 9 - Facebook – Blogging through Facebook - by Submitted on Jul 30, 2009 from Kurt SteinbrueckFacebook is a great way to connect to your church members and have your church members connect to each other. Facebook can also be a great way to distribute church information, devotions, and articles. That’s because Facebook has applications which allow you to syndicate your church blog ...
Views: 608 - Is Your Church Social? Part 21 – Podcasts – Producing Studio Podcasts - by Submitted on Jan 21, 2010 from Kurt SteinbrueckLast week we talked about how to plan for your studio podcast. Hopefully, you’ve figured out what you want to do, who you are doing it for, and what you hope to accomplish with the podcast. Now, let’s look at the actually production of the podcast and putting the “studio” in studio ...
Views: 598 - Is your Church Social? Part 4: “Optimizing Your YouTube Church Videos” - by Submitted on Jun 30, 2009 from Kurt SteinbrueckI’ve been looking at ways churches can use social media to market their online church marketing and reach others for Christ. In the last article I gave several ideas for videos that your church can create. In this article I’ll discuss some simple ways to increase the effectiveness of your ...
Views: 766 - Is Your Church Social? Part 5: Church Marketing In Facebook - by Submitted on Jul 15, 2009 from Kurt SteinbrueckOver the past several weeks we’ve been looking at church marketing in social media. We’ve looked at using video sharing sites, like YouTube and GodTube, and now I’d like look at using social networking sites, specifically Facebook, currently the number one social networking website and third ...
Views: 841 - Is Your Church Social? Part 6: Facebook – It’s Just So Easy - by Submitted on Jul 15, 2009 from Kurt SteinbrueckIn our continuing our discussion of church marketing within Social Media, we’ve started looking at social networking websites, specifically Facebook. If you haven’t already created a profile on Facebook, either for yourself or your church, now is a good a time as any. It’s quick and it’s easy, ...
Views: 879 - Is Your Church Social? Part 7: Facebook – Give your church a Face lift - by Submitted on Jul 22, 2009 from Kurt SteinbrueckIf you are a person (and most of us are) you can create a Facebook profile to reconnect with old friends, stay in touch with family and friends and meet new people online. Churches, on the other hand, cannot create a profile as profiles are restricted to individuals. Churches have to create a ...
Views: 912 - Is Your Church Social? Part 8: Facebook – A Personal Touch - by Submitted on Jul 22, 2009 from Kurt SteinbrueckIn my last article I talked about creating a Facebook Page for your church. Facebook Pages are good, but there are some features in the Facebook Profiles which are not available in Facebook Pages. Unfortunately, these deficiencies have seriously weakened the effectiveness of Facebook Pages for ...
Views: 1041 - Keyword Research Part 2 - Understanding Keyword Competition - by Submitted on Mar 30, 2009 from Kurt SteinbrueckCompetition research starts with analyzing your web pages to determine how competitive your site is both in general and for specific keywords. This is sometimes referred to as page strength. I should note that there are really two aspects to page strength, the general strength of a site and the ...
Views: 720 - Keyword Research Part 3: How Do I Do Keyword Research? - by Submitted on Mar 30, 2009 from Kurt SteinbrueckManually gathering all the information needed for keyword research would be prohibitively time consuming and in some cases, such as keyword popularity, impossible. Thankfully, there are people out there willing to help in a variety of ways. Some tools are free and others are not. Keyword ...
Views: 693 - Link Building for Church Marketing - by Submitted on Apr 27, 2009 from Kurt SteinbrueckIf optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city. Link building is needed to bring ...
Views: 668 - Multiple Marketing Layers Produce Exponential Growth - by Submitted on Jun 15, 2009 from Kurt SteinbrueckRelevant Church in Tampa, FL is creative church leading the way when it comes to online church marketing. I recently had the opportunity to chat with Pastor Paul Wirth, senior pastor of Relevant Church in Tampa, FL about their online marketing strategy. In part one of this three part series, ...
Views: 708 - Recession - Time to INCREASE Church Marketing, Seriously! - by Submitted on May 21, 2009 from Kurt SteinbrueckI was reading an article the other day about whether small businesses should invest in search engine optimization during a recession. As I thought about the article it got me thinking about churches and recessions. Much like small businesses, many churches experience a financial crunch during ...
Views: 703 - The 5 Apple Pickers - A Search Engine Marketing Parable - by Submitted on Mar 25, 2009 from Kurt SteinbrueckAt a small college a group of incoming freshmen marketing majors gathered for their first class. As the wise, old Professor of Search Engine Marketing made his way to the front of the room, one of the students asked him, “Professor, what is SEO?” The professor looked over the classroom full of ...
Views: 697 - The Best Target Demographic Ever - by Submitted on May 21, 2009 from Kurt SteinbrueckNo organization can serve everyone. And no organization has unlimited resources. As a result, organizations of all kinds try to focus their outreach and marketing efforts on the people they believe are most likely to respond. A private school might advertise on a local educational cable TV ...
Views: 941 - Tracking and Reporting Your Church Marketing - by Submitted on May 04, 2009 from Kurt SteinbrueckYou’ve performed keyword research. You optimized your website for the search engines. You have even started a link building campaign to gain untold numbers of relevant, inbound links. So, you’re done right? Wrong. It’s time to see the effects of all this work, re-evaluate the optimization, and ...
Views: 1034 - What is SEO? - by Submitted on Mar 24, 2009 from Kurt SteinbrueckPerhaps as you’ve searched around the Internet and sites like ChurchMarketingOnline.com you’ve seen the term SEO. SEO stands for Search Engine Optimization. Search Engine Optimization is simply setting up your website to best allow search engines to read your website and understand what your ...
Views: 835 - Why Is Keyword Research Critical To SEO? - by Submitted on Mar 26, 2009 from Kurt SteinbrueckLike a foundation for a building, there is one aspect of Search Engine Optimization (SEO) that is more important than any other. Without this foundation, you may be wasting all your time and resources. Proper keyword research should be the basis of your optimization. Why is Keyword Research ...
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