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Articles from Peter Radford | Selfgrowth.com
- Advertising - How To Succeed - by Submitted on Oct 29, 2009 from Peter RadfordBackground Using skillful means, the creativity in advertising is able to encourage potential customers to purchase the product or service which is at the centre of the advertising campaign. Advertisements are created to generate interest in the product. As soon as interest has been ...
Views: 2521(6 votes) - Audio Streaming - How To Succeed - by Submitted on Nov 02, 2009 from Peter RadfordBackground Streaming multimedia is a form of multimedia, which itself is media that uses different forms of content. Combinations of text, audio, still images, animation, video, and interactivity content forms are typical modes of multimedia presentation. The streaming variant is being ...
Views: 2504(4 votes) - Affiliate - How To Succeed 5 - by Submitted on Dec 20, 2009 from Peter RadfordPerformance Marketing In terms of the compensation method cost per mille, the only requirement is that the publisher ensures that the advertising is displayed on his website and shows it to his visitors in order to receive a commission. Therefore, in the case of cost per mille or cost per ...
Views: 2490(3 votes) - Accounting - How To Succeed - by Submitted on Oct 09, 2009 from Peter RadfordBackground Accounting has been defined by the profession as “The art of recording, classifying, and summarising, in terms of money, transactions and events which are, essentially, financial in nature, and interpreting the results accordingly.” Accounting relates to the dissemination and ...
Views: 2416(3 votes) - Articles - How To Succeed - by Submitted on Nov 01, 2009 from Peter RadfordMarketing Overview Article marketing is a form of advertising in which a business or individual may write short articles related to either their particular business or, in the case of an individual, a subject that may be of particular interest to them. In its broadest sense, an article may ...
Views: 2293(2 votes) - Advertising - How To Succeed 6 - by Submitted on Jan 10, 2010 from Peter RadfordOutdoor Advertising Billboards Design The principle aim of billboard advertisements is to be eye-catching, easily read, and memorable. The design of some billboards can even extend beyond the physical dimensions of the original structure, with parts of the display hanging off the edges ...
Views: 2272(3 votes) - Advertising - How To Succeed 2 - by Submitted on Sep 24, 2009 from Peter RadfordHistory In the ruins of ancient Pompeii and Arabia, messages have been found with an emphasis on commercial and political aspects and themes. The Egyptians used a thick paper-like material called papyrus to create sales slogans and wall posters. This material was also used in various forms ...
Views: 2151(3 votes) - Articles - How To Succeed 6 - by Submitted on Jan 10, 2010 from Peter RadfordSearch Engine Optimisation History Continued In the mid 1990’s, the owners of websites began to realise the value associated with having their sites not only ranked highly but also visible in search engine results. This created the following opportunities: “White Hat” SEO - This refers ...
Views: 2131(2 votes) - Advertising - How To Succeed 4 - by Submitted on Nov 16, 2009 from Peter RadfordHistory: Part 2 The dawn of the 1960’s witnessed the transformation of Advertising into a modern and dynamic phase in which creativity became the watchword. The result was advertisements that left the consumer captivated. The Volkswagen ad campaign contained some eye-catching headlines, such ...
Views: 2059(6 votes) - Advertising - How To Succeed 5 - by Submitted on Dec 06, 2009 from Peter RadfordHistory: Part 3 The concept of Guerrilla marketing was conceived as an unconventional promotional system that centres on time, energy and imagination in place of huge marketing budgets. It is a recent advertising innovation that involves creative approaches such as staged interactions in ...
Views: 1989(1 vote) - Advertising - How To Succeed 3 - by Submitted on Oct 02, 2009 from Peter RadfordHistory: Part 1 When radio stations began broadcasting in the early 1920s, the programs were, to say the least, “explosive.” Such a colourful debut was due to the fact that the first radio stations were funded by radio equipment manufacturers and retailers who made the programs available ...
Views: 1931(2 votes) - Bankruptcy - How To Succeed 6 - by Submitted on Jan 11, 2010 from Peter RadfordGeographical Interpretations Canada Bankruptcy Process In Canada, the bankruptcy process is divided into three stages: Initiation Interim Discharge Initiation Stage An insolvent person may avoid bankruptcy by either establishing mutually acceptable arrangements with the ...
Views: 1893(2 votes) - Aviation - How To Succeed 5 - by Submitted on Dec 23, 2009 from Peter RadfordGeneral Aviation Continued Raytheon – Founded in 1922, it is a very significant defense contractor in the US, and is also the foremost producer of guided missiles throughout the world. In 1980, it purchased Beech Aircraft Corporation, an important manufacturer of piston and turboprop ...
Views: 1891(3 votes) - Audio Streaming - How To Succeed 3 - by Submitted on Nov 17, 2009 from Peter RadfordHTTP Live Streaming This is a system based on HTTP and incorporates media streaming and a communications protocol. It was first implemented by the Apple Corporation when they established their QuickTime X and iPhone software systems. The way the live streaming system operates is to ...
Views: 1885(3 votes) - Attractions - How To Succeed 5 - by Submitted on Dec 04, 2009 from Peter RadfordHistory of Florida Continued As the pace of settlements steadily increased, there was growing pressure on the US government to remove the Seminole Indians from the lands they had settled on in East Florida since they had been raiding white settlements in the state of Georgia to the north. ...
Views: 1881(7 votes) - Articles - How To Succeed 4 - by Submitted on Nov 17, 2009 from Peter RadfordWeb 2.0 One of the most widely used applications of Web 2.0 involves the following interactive process: Information sharing – In essence, it involves one-to-one exchanges of data between the sender and receiver. The technologies used include blogs, wikis (it is a website that facilitates the ...
Views: 1862(7 votes) - Auctions - How To Succeed - by Submitted on Nov 01, 2009 from Peter RadfordInsight An auction refers to the business of buying and selling goods or services by offering them for sale by way of an initial bid price, then taking bids pursuant of that initial price, and then selling to the highest bidder. In terms of economics, an auction relates to the exchange of ...
Views: 1806(2 votes) - Aerobics - How To Succeed - by Submitted on Oct 29, 2009 from Peter RadfordBackground Aerobics refers to the type of physical exercise that involves aerobic routines, which refers to exercise that involves or improves oxygen consumption by the body, by the application of rhythmical movements. In particular, it defines the concepts of: Flexibility, which is the ...
Views: 1785(3 votes) - Articles - How To Succeed 3 - by Submitted on Oct 03, 2009 from Peter RadfordOnline Marketing: Continued In recent years, there has been a huge increase in the volume of articles written online with the intent of having them submitted for possible publishing. This can be a very cost effective form of advertising since, invariably, the cost to the author is ...
Views: 1765(1 vote) - Articles - How To Succeed 2 - by Submitted on Sep 28, 2009 from Peter RadfordOnline Marketing Article marketing refers to those businesses or individuals who write short articles related to their respective industry or particular taste. In essence, it is a form of advertising. In recent years, there has been an upsurge in the application of not only e-commerce, ...
Views: 1763(1 vote) - Branding - How To Succeed - by Submitted on Nov 07, 2009 from Peter RadfordBrand Management Overview The application of marketing methods in respect of a particular product, range of products, or a specific brand is commonly referred to as Brand management. Its role is to increase the product's perceived value in the eyes of the customer, and at the same time ...
Views: 1744(4 votes) - Blogging - How To Succeed - by Submitted on Nov 06, 2009 from Peter RadfordOverview The word blog is a shortened version of the term "Web log". Essentially, it is a website, which itself is a collection of Web, or internet pages, images, videos or other digital forms that reside on one or more web servers, which control the images, and are accessible via the ...
Views: 1707(6 votes) - Accounting - How To Succeed 4 - by Submitted on Nov 16, 2009 from Peter RadfordHistory of Accounting Beyond Luca Pacioli In 1543, it is believed that the first book on accounting to be published in English was by John Gough. Entitled “Debtor and Creditor”, it was portrayed as “A Profitable Treatyce”. In 1588, John Mellis of Southwark published a book which ...
Views: 1690(3 votes) - Young Baby - How To Succeed - by Submitted on Nov 04, 2009 from Peter RadfordOverview A baby, or infant, may be defined as a human child at the earliest stage of life. In particular, it refers to that period before they can walk, and essentially before they attain the age of one year. The term "infant" is derived from the Latin in-fans, which means "unable to ...
Views: 1685(1 vote) - Aerobics - How To Succeed 4 - by Submitted on Nov 19, 2009 from Peter RadfordAerobic Exercise Continued "Aerobics" is another form of aerobic exercise. Such classes incorporate rapid stepping patterns, performed to music with guidance provided by an instructor. Dr Cooper was an authority in ways of improving fitness. Some of these ideas were used to further the ...
Views: 1671(3 votes) - Articles - How To Succeed 5 - by Submitted on Dec 06, 2009 from Peter RadfordSearch Engine Optimisation History During the period of the mid-1990s, the first search engines had begun cataloging the early form of the World Wide Web, or more simply, the Web. Consider the following terms: Webmaster - Also known as the creator of the website or its author, it is ...
Views: 1664(1 vote) - Alternatives - How To Succeed - by Submitted on Oct 31, 2009 from Peter RadfordALTERNATIVE MEDICINE Background Alternative medicine may be defined as “any form of healing procedure that is not classified as that of conventional medicine.” The following represent a selection of methods that would normally be classified as alternative medicine: Naturopathy. It ...
Views: 1663(2 votes) - Audio Streaming - How To Succeed 2 - by Submitted on Sep 28, 2009 from Peter RadfordProtocol Issues Designing a network protocol which supports streaming media can be quite involved. The following issues are noteworthy: Protocols called Datagram, such as the User Datagram Protocol, send the media stream as a series of small components of data. Although this is simple ...
Views: 1662(2 votes) - Aviation - How To Succeed 2 - by Submitted on Nov 14, 2009 from Peter RadfordRecent History During the 1920s and 1930s, there was a huge leap forward in the field of aviation. Noteworthy milestones included Charles Lindbergh’s transatlantic flight in 1927, and Charles Kingsford Smith’s transpacific flight the following year. Without doubt, the most successful ...
Views: 1642(4 votes) - Aerobics - How To Succeed 5 - by Submitted on Dec 16, 2009 from Peter RadfordAerobic Capacity Concluded The extent to which exercise can influence or even improve aerobic capacity is reflected in extreme variability across the human population. Studies have shown that the average response, as a result of training, is of the order of a 17% increase in VO2max. ...
Views: 1629(3 votes) - Aviation - How To Succeed 4 - by Submitted on Nov 26, 2009 from Peter RadfordAir Transport Continued The term flag carrier applies to a company involved in transportation, which is usually either an airline or a shipping company that is registered in a specific country. Such carriers are usually either state-run, state-owned or state-designated companies. In ...
Views: 1599(4 votes) - Autoresponders - How To Succeed 2 - by Submitted on Nov 13, 2009 from Peter RadfordMail Transfer Agents An autoresponder is a computer programme that automatically answers any e-mails that are sent to it. They can be either extremely simple or indeed quite complex. The first autoresponders were establishted by way of mail transfer agents. Such devices found they were ...
Views: 1537(3 votes) - Branding - How To Succeed 4 - by Submitted on Dec 02, 2009 from Peter RadfordBrand Management Negative Brand Equity In the previous discussion on brand equity, one aspect needs consideration. It is this – is it possible for brands to have negative brand equity? Consider now both sides of the conundrum: From one perspective, brand equity cannot be negative. The ...
Views: 1527(3 votes) - Aerobics - How To Succeed 3 - by Submitted on Oct 02, 2009 from Peter RadfordAerobic and Anaerobic Comparison There are countless forms of aerobic exercise. However, the most common format is when it is performed at a steady pace and over a relatively long period of time. To illustrate the point, consider the following examples: Running a long distance at a ...
Views: 1525(3 votes) - Accounting - How To Succeed 2 - by Submitted on Oct 09, 2009 from Peter RadfordAccounting Double Entry Accounting involves the classification, analysis and dissemination of financial information to those parties who require such information in order to make informed judgments and decisions based on the material. It is the measurement and control of financial ...
Views: 1497(1 vote) - Aviation - How To Succeed 3 - by Submitted on Nov 14, 2009 from Peter RadfordAir Transport The most important manufacturers of civil transport aircraft, taken on a worldwide basis, include the following: Airbus – It is a subsidiary of EADS, a huge European aerospace corporation, and manufactures aircraft on their behalf. Airbus has its base in Toulouse in France, ...
Views: 1496(4 votes) - Branding - How To Succeed 2 - by Submitted on Sep 28, 2009 from Peter RadfordBrand Management Types of Brand: Part 1 There are, in fact, many different types of brands each with its own recognisable features. The following characterises the essential features: A Premium Brand - Compared with other products in the same category, the price is pitched at a premium. ...
Views: 1470(4 votes) - Adsense - How To Succeed - by Submitted on Oct 26, 2009 from Peter RadfordBackground In simple terms, AdSense is a program run by Google in which advertisements are placed on websites. The owners of websites can elect to join this program with the object of adding advertisements in the form of text, images, and even video onto their sites. The whole process is free ...
Views: 1458(3 votes) - Adsense - How To Succeed - by Submitted on Oct 26, 2009 from Peter RadfordBackground In simple terms, AdSense is a program run by Google in which advertisements are placed on websites. The owners of websites can elect to join this program with the object of adding advertisements in the form of text, images, and even video onto their sites. The whole process is free ...
Views: 1458(3 votes) - Acne - How To Succeed - by Submitted on Oct 26, 2009 from Peter RadfordBackground The human body is covered in hair which grows through minute “holes” in the skin, called pores. The sebaceous glands produce oils which lubricate the skin. However, when these glands become overactive, which is quite common in adolescence, they can cause blockages in the pores due ...
Views: 1429(2 votes) - Aviation - How To Succeed - by Submitted on Nov 03, 2009 from Peter RadfordHistory Aviation refers to the activities involving aircraft, including the people, various support, operational and manufacturing organisations, and regulatory bodies associated with them. Many individuals and societies have built devices with the aim of being able to travel through the ...
Views: 1426(2 votes) - Blogging - How To Succeed 5 - by Submitted on Dec 20, 2009 from Peter RadfordPopularity Continued Blogdex was originally conceived as an online resource for monitoring topics for discussion that were in vogue at that time, throughout the blogosphere (which consists solely of blogs and their interactions with each-other. The term identifies the fact that blogs can ...
Views: 1408(2 votes) - Bankruptcy - How To Succeed - by Submitted on Nov 05, 2009 from Peter RadfordOverview Bankruptcy may be defined as the legally declared inability of an individual or organisation to pay their creditors, who represent a third party which supplied, to the individual or organisation, a product or service for which they are legally entitled to receive full settlement. ...
Views: 1402(3 votes) - Babies And Toddlers - How To Succeed - by Submitted on Nov 05, 2009 from Peter RadfordInsight A baby may be referred to as an infant at the earliest stage in its development, in particular before the walking phase is reached. In essence, it applies to an infant who is less than one year old. An infant that is less than one month old is referred to as a newborn baby or a ...
Views: 1400(1 vote) - Aerobics - How To Succeed 2 - by Submitted on Sep 28, 2009 from Peter RadfordAerobic Exercise This refers to a particular form of exercise which can either help or even improve the consumption of oxygen by the body. The word Aerobic means "an association with oxygen", and involves the use of oxygen in the body's metabolic process by which energy is generated. In ...
Views: 1399(3 votes) - Branding - How To Succeed 6 - by Submitted on Jan 11, 2010 from Peter RadfordBrand Management Retail Brands Types of Private Label: Continued In the case of private label credit cards, it is the name or logo of the retailer coupled with the inherent style of branding that, combined together, give rise to the appeal and marketability of the card. The provision of ...
Views: 1397(4 votes) - Branding - How To Succeed 5 - by Submitted on Dec 09, 2009 from Peter RadfordBrand Management Retail Brands Private Label Private label products and services refer to those that are manufactured or made available by one particular company for use by another company using its own brand name. Private label products and services are, in fact, available across an ...
Views: 1390(1 vote) - Autoresponders - How To Succeed - by Submitted on Nov 02, 2009 from Peter RadfordOverview An auto-responder is a computer programme, which itself provides instructions for the computer, that when it receives e-mails, which is an electronic form of mail, from an external source it automatically sends a reply. A piece of software, driven by a computer program that sends ...
Views: 1379(1 vote) - Accounting - How To Succeed 3 - by Submitted on Oct 02, 2009 from Peter RadfordHistory of Accounting Early History Accountancy's roots date back almost to the days of pre-history when man toiled the fields in early civilisations, such as the Sumerians, located in southern Mesopotamia, an area geographically located between the Tigris and Euphrates rivers, who are ...
Views: 1353(2 votes) - Affiliate - How To Succeed - by Submitted on Oct 30, 2009 from Peter RadfordBackground Affiliate marketing is an internet-centred sales technique in which a business rewards one or more of its affiliates for each visitor or customer that is introduced by the affiliate's marketing efforts. It may also be defined as an internet version of the well established sales ...
Views: 1345(2 votes) - Breast Cancer - How To Succeed - by Submitted on Nov 07, 2009 from Peter RadfordOverview When a group of cells display uninhibited growth, which refers to division beyond the normal limits, this phenomenon is commonly referred to as cancer. Other characteristics include an attack and destruction of surrounding tissues, and the spread to other locations in the body via ...
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