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Articles from jhon more | Selfgrowth.com
- Empirical Reputation Management - by Submitted on Mar 06, 2011 from jhon moreReputation management services is past the days when it could work with emotional reasons only. If a brand that has a history of working dedicatedly faltered, all the reputation management team had to do was remind the brand users about the glorious past. Before long, the point would hit home. ...
Views: 459 - Google Your Brand: Reputation Management Help - by Submitted on Feb 05, 2011 from jhon moreThe use of search engines, especially Google, in the field of reputation management is paramount. You can find out all about a particular brand or line of products when you check up Google. The pages of results that Google throws up, more so the first page, is mainly the information bank that ...
Views: 507 - Google: How it Helps Online Reputation Management - by Submitted on Feb 13, 2011 from jhon moreGoogle is the primary tool that online reputation management services make use of. This search engine definitely beats the others in the fray. Users check up Google to find out information about different brands, their products and services. Reputation management experts have to work towards ...
Views: 654 - How Internet Creates Demand for Reputation Management - by Submitted on Mar 11, 2011 from jhon morePoor service cannot be covered up anymore by reputed brands. With the coming of the Internet, users can always share their experience with the customer service department of a brand. That is where online reputation management services come in. The reputation management services team will have to ...
Views: 428 - Importance of Feedback in Reputation Management - by Submitted on Jan 07, 2011 from jhon moreBrands are built on the appreciation and loyalty of the users. A successful brand is the one that takes care of its users and also considers feedback as a very valuable part of the experience. Reputation management services should take care of the feedback of the users so that the users have a ...
Views: 604 - Listen: The Best Reputation Management Plan - by Submitted on Feb 05, 2011 from jhon moreStart with the basics: when this is the mantra of any business campaign that you are about to launch, you will find the path smoother than otherwise. Reputation management services, like mot other services, is most effective when you use simple building blocks. Plan out the little things and you ...
Views: 521 - Molding Opinion Through Reputation Management - by Submitted on Feb 15, 2011 from jhon moreWhat brand users think about your brand, matters in the long run. There will be discussions and sharing of ideas between users of the same products/services. It would be paranoid to think that the exchange will always portray a brand in a negative light. But online reputation management experts ...
Views: 551 - Online Reputation Management: Word of Mouth - by Submitted on Feb 05, 2011 from jhon moreThere was a time when brands and individuals used to feverishly believe in the idea that any publicity is good publicity. With time, they have come to realize that negative publicity can get you some headlines, but in the long run, the gimmick is not worth it. In the modern day business, ...
Views: 965 - Public Relations through Reputation Management - by Submitted on Mar 15, 2011 from jhon moreThe need for a favorable brand reputation was always part of marketing. Consumers depend on the word-of-mouth publicity when they make a decision to buy something. That is the basic concept of a brand. In the digital age, that same need for a positive brand image has given birth to reputation ...
Views: 420 - Reputation Management Combats Internet Immortality - by Submitted on Mar 05, 2011 from jhon moreThe articles, blog posts or other snippets of material that you publish on the Internet stay there no matter how hard you try to delete them completely. If the pages have been indexed by the search engines like Google, it is all the more difficult. The online reputation management team has to ...
Views: 411 - Reputation Management In 2011 - by Submitted on Feb 05, 2011 from jhon morePick up any research work on reputation management. You will find that more business firms, some belonging to the lower turnover scale as well, are actively hunting for online reputation management services. The purpose of hiring companies for maintaining the reputation of brands on the Internet ...
Views: 481 - Reputation Management: Defending Individuals - by Submitted on Feb 05, 2011 from jhon moreThe faces that represent brands, like the Chief Executive Officer or the business heads that makes the decisions are often targeted in personal attacks. The attacks can come from angry ex-employees that they fired or from business rivals who have no other tool at their disposal. Online ...
Views: 519 - Reputation Management: How Information Matters - by Submitted on Jan 18, 2011 from jhon moreWhen it comes to reputation management, the Internet provides you with tools analogous to those that were used offline. You would associate offline reputation management services with press releases, advertisements, bill-boards, advertorials, etc. The key purpose to all these methods is to ...
Views: 529 - Reputation Management: How Things Fall Apart - by Submitted on Jan 28, 2011 from jhon moreIn conducting reputation management services, there will be times when things begin to fall apart, despite your best efforts to control the damage. Every online reputation management campaign should be planned to the T, including a contingency plan should there be any mishaps. There are some ...
Views: 732 - Reputation Management: Plugging The Leaks - by Submitted on Jan 18, 2011 from jhon moreReputation management services often calls on the need for plugging leaks. The leaks could be in the form of information, sensitive data or just classified material. Online reputation management experts are posed with the challenge to counter the viral attacks of detractors and critics. Any ...
Views: 519 - Reputation Management: The Ethical Question - by Submitted on Jan 06, 2011 from jhon moreThere is a discourse about the ethical aspect of reputation management. A section of the consumer industry feels that only brands who have something to brush under the carpet use online reputation management services. The perception is that if you are conducting business according to best ...
Views: 648 - Social Media Puzzle for Reputation Management - by Submitted on Mar 15, 2011 from jhon moreThe social media networks like Facebook and Twitter offer a challenge to the reputation management teams across the world. Most online reputation management teams want to make use of these networks. Their aim would be to mobilize the users on these networks towards forming a positive opinion ...
Views: 418 - The Continuity in Reputation Management - by Submitted on Feb 28, 2011 from jhon moreThe factor of continuity plays a major role in online reputation management. Like search engine optimization, reputation management services cannot take a day off! There is no scope for the reputation management team to stop work completely, even for a single day. They may not actively be ...
Views: 426 - The Importance of Reputation Management Budget - by Submitted on Mar 04, 2011 from jhon moreIf you look at the budget sheets of major brands across the world, you will find that they are spending more money on reputation management than ever before. Most brands that were skeptical about rolling out money for reputation management services are now rethinking their strategies. They have ...
Views: 385 - Twitter: A Reputation Management Tool - by Submitted on Feb 27, 2011 from jhon moreThe sagging reputation of a brand can be salvaged on social media networks. The online needs reputation management services often make use of these social media networks because they are known to be influential in the opinion that people build about brands. Users of social media networks ...
Views: 466 - Using Content Smartly For Reputation Management - by Submitted on Feb 04, 2011 from jhon moreContent generated for the purpose of informing brand users have to be channeled into productive ends. The tricks used by search engine optimization (SEO) specialists have to be used for this. There are different kinds of Internet platforms where content can be used in a way that reaches out to ...
Views: 518 - Using Seo For Reputation Management - by Submitted on Jan 04, 2011 from jhon moreSearch Engine Optimization (SEO) can turn out to be the tool that you are looking for while building up the reputation of a brand. SEO results cause primary damage to a brand’s reputation by throwing up negative results about your brand. The results could be links to articles, blog posts or ...
Views: 536 - Why You Need Reputation Management - by Submitted on Feb 07, 2011 from jhon moreThere are different reasons why you need reputation management. The reasons could have something to do with the external or internal brand image of the company. It’s easier to understand the external scenario. To make sales, every brand has to be marketed accordingly. Unless the brand value is ...
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