Before I jump in to WHY (which is the actual point of this article) let’s talk about WHAT. As in “What is a List?
A “list” is a list of people who have given you permission to contact them with relevant information on specific topics. Your list should be filled with your target market. The ... Views: 529
I often talk to clients who are not comfortable requesting testimonials. They might feel that testimonials shouldn’t have to be forced, but that they should just come naturally. Sometimes you will get ready-made testimonials from clients, but for the most part, you’re going to have to ask ... Views: 400
To get more clients and grow your profits, you must be willing to collaborate and to seek help from others. Whether it’s a coach, a copywriter, a programmer, a virtual assistant, or any other type of support staff, you’re going to need someone. You may even need a combination of “someones”. ... Views: 578
As a self-employed professional or small business owner, time is your most valuable resource. It can be tough to juggle business with life and create balance. The best way to make the most of your time is to implement metrics. Metrics will allow you to measure results of your actions so that you ... Views: 458
For self-employed professionals and small business owners, it's essential to periodically assess what is and isn't working in your business, and then to make the necessary adjustments. Because small businesses often don't have the flexibility of larger firms, this periodic evaluation is even ... Views: 664
I often hear from clients, newsletter subscribers and those in my network that they are amazed at the amount of content I put out. A common question I get is, “How are you in so many places at once?” The answer is simple: automation.
You can increase your visibility on your social networks ... Views: 700
Article Marketing is a tried-and-true way to drive traffic to your site. There are so many places to submit your articles, but not all submission locations are equal. Below are 10 types of places (along with a few of my suggestions) where you can submit your articles and thus drive traffic back ... Views: 494
New clients often tell me that they are not getting enough referrals. They are usually reaching out, connecting with partners, and asking people who were happy with their services to refer others to them. Some even send out letters asking for referrals with incentives for bringing new clients to ... Views: 603