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Articles from David Gruttadaurio | Selfgrowth.com
- Company Newsletter Marketing Quiz: Is Your Print Newsletter A Pop Gun Or A Marketing Missile? - by Submitted on May 18, 2010 from David GruttadaurioYou're a smart entrepreneur. You 'get it.' You realize company newsletters are the best way to build a relationship with your customers. And you're savvy enough to know print newsletters are a magical client retention marketing tool. But... you have this bad feeling in your gut. Perhaps ...
Views: 543 - 10 Ways to Stop Attracting New Clients & Kill Your Small Business in a Recession - by Submitted on Apr 01, 2009 from David GruttadaurioOne of the most reasonable approaches to surviving an economic downturn is to slash all unnecessary business expenses. In their panic to save money, wild-eyed and frothy-mouthed entrepreneurs begin looking suspiciously at their marketing plans. On the surface, advertising cutbacks would seem ...
Views: 453 - How Newsletter Marketing Creates a Constant Stream of Referrals - by Submitted on Feb 13, 2009 from David GruttadaurioWhat would happen if you increased referrals by 20%, 40% or even 100% or more? What would your business be like? Could you expand your company? Could you increase your rates? Could you retire earlier and perhaps enjoy more of the good life? Absolutely! But, most businesses (both ...
Views: 449 - Print Newsletters vs. Email Newsletters - 6 Reasons Why You Should NOT Just Do an Ezine - by Submitted on Dec 18, 2008 from David GruttadaurioWith everyone bombarded by email overload, do you really think your ezine is being read? A Nielsen Norman Group Report revealed that the typical email newsletter gets 51 seconds of your reader's time. That was three years ago. Today, many say its closer to 26 seconds. And, that's if your ...
Views: 520 - 7 Newsletter Writing Secrets That Will Retain More Clients for Life - by Submitted on Nov 16, 2008 from David GruttadaurioAccording to the Harvard Business Review, 91% of small businesses do absolutely nothing to retain their existing clients. That means only 9% of small business owners 'get' these facts: - The average American business loses 50% of its customer base every 5 years. - An existing customer spends ...
Views: 509 - Marketing With Newsletters: Is Your Client Newsletter Boring Your Customers To Death? - by Submitted on Sep 19, 2008 from David GruttadaurioAre you making this dreadful newsletter marketing mistake? The typical client newsletter is one of the most mind-numbing, agonizingly boring pieces of mail ever sent to consumers. The main reason is that most companies think what they do is incredibly fascinating to their clients. So based ...
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